One of the problems of students’ entrance from secondary education to  university is lack of English language skills  and incentive to improve their learning. This research aims to identify the ways to strengthen English language skills with an emphasis on undergraduate students' motivation. This research is qualitative approach and Grounded theory strategy. The study population has been consisted of English language lecturers in Sanandaj’s public universities, which 14 participant purposefully were selected using theoretical sampling and theoretical data saturation indicator. The used instrument was the semi-structured qualitative interview. The process of coding and modeling of data has been done through content analysis software (MAXQDA 11). The findings shows Pedagogical themes (with concepts of active teaching methods, teaching-learning process, and Appropriateness of content), structural themes (with concepts of cultural, and educational challenges) with the formation the theory of “motivation-based instruction” will be helpful in clarifying the issue.