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The purpose of this study was to address the challenges and approaches to produce customized electronic content using web based learning resources by the teachers of elementary smart schools of Tabriz city.  The phenomenological research method has been used for this qualitative research and the sample was the teachers of primary smart schools in Tabriz.  The sample was selected using a purposive snowball sampling method until reaching theoretical saturation. Data was collected through semi-structured interviews. Findings showed that teachers of the smart Schools are faced with two types of challenges in relation to content creation