This study aims at organizing the city of Poldokhtar in the city of Kashkan. Using this element of natural value, the city is being restored and organized, and its potential for tourism and development of tourism and economic prosperity is to be used. The paths of the rivers within the city can be used as a linear route, and can be used as a sustainable urban tourism axis. In the case of the spatial and spatial organization of the rivers for such a purpose, various, yet standardized patterns for shaping and managing the length of rivers can be used. Finally, the findings of library studies and the results of a field survey were distributed through a questionnaire and SPSS software using the Cronbach's alpha coefficient, the coefficient obtained in this study was equal to 8,377, which indicates the appropriate credit for Data collection. In the final stage, using the AMOS software and the structural equivalence method, the relationship between the main components of the research and the constituent variables has been analyzed and analyzed. The range of results showed that the most important strategy for creating urban river tourism in Poldokhtar is the attempt to create a social and secure environment with facilities and ease of access and special emphasis on environmental and ecological issues. For this reason, the main criteria for design based on local capabilities are defined. It should be noted that in the social, recreational, historical and environmental areas the same procedure is used, which means that all the spatial and spatial regulation strategies and parameters of the river in line with the native nature and the needs of the people living in the area and in A word of the users of the project has been used.

Considering the factors affecting the conversion of places and destinations to the tourism brand of the prevalence of tourism development in each region. Because these factors play an important role in the conversion of tourism destinations, and on the other hand, the conversion of a destination to its tourism brand is also a factor in developing more tourism in purposes. Considering the importance of this issue, the present study aimed to investigate the factors and stimuli effect on increasing the transformation of urban and rural areas to tourism brand in Guilan province. The present research is in terms of purpose, applied and method of doing it. The data collection tool and the questionnaire and interview information. The statistical population of the research is experts and tourism specialists in Guilan province, using targeted sampling method, 50 experts were selected as samples. To answer the research questions, the binary logistics model and qualitative analysis were used. The results of the research indicate that linear and meaningful communication has existed with the factors and stimuli of the research with the conversion of urban and rural places to the tourism brand. Also, the results showed that among the five factors in question, three factors of diversity of job opportunities, culture and natural assets and local infrastructure have had the most effects on the transformation of urban and rural areas in Guilan province for tourism brand.