Saleh Ghorbani, Elham Nazemi, Amir Gandomkar, Zeynab Talebi,
Volume 0, Issue 0 (3-1921)
Abstract
Recognizing the benefits and advantages of tourism development has created a kind of competition to attract these benefits among cities. To achieve these benefits, urban policymakers have focused on new tools in their planning strategies and taken steps to use new concepts such as branding goals. Such conditions have made the position of destination branding as an influential factor in the development of urban tourism important and vital. Urban branding is a powerful tool in the hands of governments to attract visitors and investors and thus economic growth and prosperity. Of course, it should be noted that establishing an urban brand strategy is not an easy task. The most important problem in relation to tourism and urban branding is the tourism infrastructure and socio-cultural identity of today's cities, which affects tourism destinations. The purpose of this study is to develop the brand of Zanjan city with a focus on tourism destinations. In this regard, using a set of quantitative and qualitative tools and questionnaire and interview tools, an attempt was made to introduce a city brand appropriate to the identity and tradition of Zanjan. Based on this, the urban brand "Zanjan, the pristine city of culture and religion" was selected as the tourism brand of this city, and finally suggestions and policies were presented to promote tourism in Zanjan. The results and achievements of this research lead to providing a sustainable model for the establishment, promotion and protection of the tourism brand of Zanjan city and middle scale cities.
Alireza Rahimi, Nader Nazemi, Jamaleddin Honarvar,
Volume 21, Issue 60 (3-2021)
Abstract
Energy plays a major role in providing welfare of urban and rural households, and reforming energy consumption patterns, in addition to price balancing, requires recognition and acts of cultural and social variables affecting the pattern of consumption and savings. Considering the importance of saving electricity and its relation with consumer behavior, in this study, the difference in urban and rural communities was investigated in terms of effective factors on energy savings. The present research is descriptive-analytical in terms of purpose and method. The data-gathering tool and information collection and interviews with urban and rural households in Poledokhtar city. The statistical population includes urban and rural households in Poledokhtar Township (N= 30012). Using Cochran formula and simple random sampling method, 379 households (244 urban households and 135 rural households) were selected. In the data analysis section, analysis of variance and logistic regression tests were used. The results showed that there is a significant difference between the factors and indicators affecting power saving in rural and urban areas. The individual agent and the factor of behavior management and purchasing, while the factor is the most important factor in saving households in rural areas, primarily influence power saving in urban areas.
