The development of sustainable entrepreneurship plays a critical role in promoting human well-being and environmental preservation. To achieve this objective, it is essential to understand the factors affecting the emergence of entrepreneurial opportunities in different regions. Therefore, this study aims to explore these factors through a descriptive-analytical survey, with data collected from documentary research and field surveys. The number of experts was 52 who were purposefully sampled using the snowball method. The study employed four indicators and 28 items, which were measured using the Likert scale. A sample of 439 individuals, consisting of 387 villagers and 52 experts, participated in the study. The selection of the 387 villagers was determined using Cochran's formula from a statistical population of 215,104 people. Descriptive statistics, such as mean and standard deviation, as well as inferential statistics, including one-sample t-test and one-way analysis of variance, were used to analyze the data. The results of the one-sample t-test revealed that all indicators examined in the study were statistically significant at a confidence level above 95%. These findings suggest that the villagers' perception of these indicators is positive, given that the observed mean value (3.1) is assumed to be positive. Furthermore, the evaluation statistics, such as the multiple determination coefficient and adjusted coefficient of determination, indicated that the transcendental model provides a better understanding of the factors influencing entrepreneurial opportunities and the key areas of entrepreneurship. The analysis of the transcendental model demonstrated that government subsidies, investment and facilities, product insurance, and education are the most influential factors in the formation of entrepreneurial opportunities. Additionally, the most important sectors for creating and developing entrepreneurship were found to be handicrafts, home-based jobs, oil and gas, medicinal plants, and date production. Overall, the results highlight the region's significant potential for natural, economic, and industrial entrepreneurship, emphasizing the necessity for the government to prioritize investment in entrepreneurship.

Today, due to the conditions of globalization, city branding has become increasingly important due to its tourism potentials. Most regions with strategic planning in this area aim to achieve economic development and reduce deprivation through tourism. In this study, the research strategy is deductive, and its purpose is practical. The required data and information were collected from library resources and surveys (questionnaires and interviews) with experts. The meta-SWOT technique, based on an inside-out approach and a resource-based perspective, provides a framework for enhancing the competitiveness of cities and regions. The city of Kermanshah possesses significant capabilities to attract tourism, enabling it to achieve urban, regional, and global competitiveness. The findings of this study show that among the capabilities and potentials of Kermanshah, the existence of historical and cultural monuments—such as Taq-e Bostan, pillars, historic houses, museums, and its role as a center for handicrafts—as well as cultural similarities with people living in Iraq and Turkey, along with its unique culture, beliefs, and customs, serve as key tourism potentials. These attributes align with the four characteristics of the VIRO framework (Value, Rarity, Imitability, and Organization), making them the most strategic fit with macro variables affecting tourist attraction and urban competitiveness through tourism in Kermanshah. Among the major influential variables, the COVID-19 pandemic, international sanctions against Iran, climate change, natural disasters, and lack of funding have the greatest impact on the urban competitiveness of Kermanshah. Based on the analysis of resources and macro variables, a strategic fit map was developed, and appropriate solutions were proposed.