Despite Iran's capabilities in the field of tourism, unfortunately, it has not been able to achieve a worthy position in this industry. One of the factors that can develop and improve the country's tourism industry is the use of effective marketing tools and parameters, including introverted marketing. This research is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of the study consisted of incoming tourists to hotels and restaurants active in the city of Rasht who were active in social networks. The sample size was estimated to be 384 using the Cochran's formula. The data collection tool was a researcher-made questionnaire whose validity was confirmed as qualitative and quantitative validity and its reliability was confirmed using Cronbach's alpha method and combined reliability. In this study, in order to analyze the research data from the software SPSS and Amose were used. The findings of this study showed that the components of social construction, social listening and online content of introverted marketing have a positive and significant effect on the intention of electronic advertising. The results of this study also showed that the components of introverted marketing, ie social construction, social listening and online content have a positive and significant effect on the selection of tourism destinations. Other results of this study can be the positive and significant effect of advertising intentions on the choice of tourism destinations and also the mediating role of this variable in the relationship between the components of introverted marketing with the selection of tourism destinations.

Policy-making in tourism development planning requires the use of new methods in the field of urban governance. In accordance with this approach, it is necessary to apply policy focusing on the processes of "developing a good governance model for tourism in the post-corona era in Iran" in order to solve the problems caused by this disease, which puts double pressure on the body of the tourism industry, through To reduce the evaluation of tourism governance indicators and provide the basis for their implementation. The method of this research is descriptive-survey and with practical purpose, using documentary studies and field research. We have used the interview tool for the qualitative part (data analysis of the foundation) and studying the appropriate indicators of tourism. The statistical population includes elites and people involved in tourism in the country, and the statistical sample includes 14 of these people, who were selected by a combination of judgmental and snowball sampling methods. In-depth semi-structured interviews were conducted by comparing data in open, central and selective coding until the stage of theoretical saturation and separation of main and sub-categories, and the data theory method of the Strauss and Corbin Foundation (1998) was used to analyze the obtained data. has been The results of this research, according to the identification of the indicators of meritocracy and the introduction of the causal conditions of the use of meritocracy in Iran's tourism industry, lay the groundwork for the formation of consequences such as; Improving the business environment, especially after the recession crisis of this industry due to the spread of Covid-19, creating a competitive advantage, etc. through providing suitable platforms, including: organizational measures, strengthening and improving infrastructure, technological capabilities, etc. and using information and communication management strategies, marketing strategies, supervision and monitoring, etc., which are displayed as a model.