In order to achieve a sustainable competitive advantage to overcome the prevailing have been proposed competition between cities, various strategies; Urban branding is one of these strategies. Urban branding is considered as an important asset in the development of the city as well as an effective tool to differentiate, improve the position and increase the influence and prestige of the city. This study was conducted to investigate the effect of the Sense of place and quality of green spaces in urban branding. The present study is applied in terms of purpose and descriptive-analytical in terms of method. In order to collect the required data and information, library and field methods and questionnaire tools were used. The statistical population of the study consists of citizens living in Tabriz; the sample size was estimated 384 people using Cochranchr('39')s formula. SPSS and Lisrel software were used to analyze the data. The results showed that the Sense of place and quality of urban green spaces has a positive and significant effect on urban branding. It was 0.37. According to the value of the obtained path coefficient, the effect of the Sense of place is greater than the quality of urban green space in urban branding.

Cities are a place of accumulation of material and spiritual capital of humanity, which is of great importance. This type of settlement, with more than 50 percent of the world's population in it, has become more important in recent years and has been considered for the maintenance of principled and sustainable management of all types of planning. One of these plans has been the resilience of cities. Resilience to the threats and potential hazards that affect it when it occurs.   The concept of resilience has been proposed and discussed in various dimensions and levels. In this research, emphasis is placed on the physical dimensions of urban Resilience. The purpose of this study is to assess the resilience of the 1st district(zone) of Tabriz city against earthquake, which is analyzed using the Fuzzy AHP model. The 8 criteria, include the distance From relief centers, the distance from the centers of harm, the building materials, the quality of the building, the time of the building, the distance from the network of roads, the distance from the green and open spaces and the distance from the fault, is the base of analysis. After preparing the layer for each criteria, Fuzzy layers are extracted using fuzzy functions. Using the SUM, AND, GUMMA operators, the final layers were generated, which was evaluated using the Band Collection Statistics tool, the gamma layer 0.9 was selected as the best output. based on the scenario of gamma 0.9 in the study area, about 26% of the area has very low and low resilience. In contrast, more than 22% of the range is moderate and 51% of the area have a high resilience.

Rapid urbanization causes the number of problems for citizens and urban managers, which noted the need to adopt strategies and approaches to improve the condition. In the meantime, the concept of quality of life was developed to assess the condition in cities. The quality of life as a multidimensional concept in the economic, social, physical, and other dimensions has been discussed and utilized at various levels and scales. In this research, with the aim of measuring the quality of life in informal settlements of Tabriz, survey method has been used for this purpose. It can be said that the mental attitude of quality of life dominates this research, which Satisfaction and mental opinion of the residents are the basis of work. One-sample T-test and path analysis were used to analyze the data. The results indicate that the average of all dimensions of quality of life is lower than the average, and the only socio-cultural factor is higher than the average. Also, the average total quality of life is 2.82, lower than the average, which reflects the poor quality of life in these neighborhoods. Based on path analysis, the economic dimension with 0.685 has the greatest impact on the quality of life in these neighborhoods. It can be said that any planning for these neighborhoods will be done taking into account different dimensions, in order to be effective.

Keywords: Quality of life, informal settlements, Tabriz Metropolis.