The creative city will make all your try and relying to the idea of people to solve their problems and build a city of people who are looking for their desired cities. The creative city is not only a space in which creativity grows, but organizing and managing it is creatively planned. The title and general purpose of this research is the assessment of the environmental capability of Tabriz city in the formation of a creative city , Tabriz is one of the main cities of the country and among the major centers of urbanization in Iran, which is the center of East Azerbaijan province and in comparison with the center of neighboring provinces in terms of quantitative (such as population) and Quality (such as functions) has a speed positions index and is far higher in the surface. Accordingly, in this thesis at first the theoretical  foundations related to the subject has been expressed and the research method and data collection is a field and library. The statistical population of the research (using Morgan table) was 384 population of Tabriz, which was conducted through a stratified random sampling questionnaire. Validity and reliability of the questionnaire were determined by content validity and formal validity and calculating Cronbach's alpha confirmation. The results of the study showed that environmental power as well as social and social activities on the formation of creative city has a positive and significant effect on the formation of creative city. The results of this study show that tabriz city does not have the environmental power needed for the formation of creative city.

A city requires city brand and appropriate strategies for beneficiaries, especially tourists; hence, city development plans can affect the type of city brand orientations. Accordingly, this study was conducted to identify the effective factors to design structural equation modeling (SEM). SEM was employed to rank the factors and find the correlation between them using Forner-Larcker Matrix. This was an applied-correlational study in which, data were collected through convergent mixed methodology, library study, questionnaire, and Semi-structured interviews. Birjand was chosen as the research field and a statistical sample was chosen at descriptive statistics using purposive and snowball sampling methods. Accordingly, 19 subjects were selected from urban experts, and 381 tourists were chosen at the quantitative step using simple random sampling. findings obtained from interviews implied that some points should be considered for the city branding of Birjand. The factors include the significant militarily and academic impact of Birjand on historical aspect and service-based economy of the city, cultural capitals, and the arts that are forgetting, immigration, and implementing the development-driving plans. The research model indicated that city development plans had the highest positive effects on the landscape and mental image regarding city branding plans. Moreover, According to the correlation between components, the highest relationship was between mental image and landscape (0.66).