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Rahmatollah Shojaei Moghadam, Mostafa Karampoor, Behroz Nasiri, Naser Tahmasebipour,
Volume 18, Issue 51 (6-2018)
Abstract

The purpose of this study is to analyze and analyze Iran's precipitation over the past half-century(1967-2017). For this purpose, the average monthly rainfall of Iran during the statistical period of 50 years was extracted from Esfazari databases (Which is provided using data from 283 stations of Synoptic and Climatology). Regression analysis was used to analyze the trend and to analyze the annual and monthly rainfall cycles of Iran, spectral analysis was used. Investigation and analysis of monthly precipitation trend indicates that except for central Zagros (Lorestan and Chaharmahal va Bakhtiari and Gorgan areas, where rainfall in winter season has increased trend), in other parts of the country and in other seasons, the trend of decline Precipitation is prevalent. The study of Iranian rainfall cycles has been shown  that Most of Iran's rainfall cycles are 2 to 4 years old and have a short term course. Meanwhile, there are two middle-cycle 25-year cycles in January-July and two long-term 50-year cycles in March and December, indicating a trend in the March and December rainfall. The two months of February and October lacked a clear cycle. The analysis of the auto-correlation model of rainfall showed that the high spatial auto-correlation model in winter was consistent with the western, southwestern and coastal of the Caspian Sea and covered about 14% of the country's. The low spatial auto-correlation model is found in sparse spots in the southern, central and southeastern regions of the country in winter and spring, and covered about 7.5% of the country's. The results of this study indicate that the overall trend of Iran's rainfall is decreasing trend and only in winter, in the small regions of the country, the increase trend is observed.

Shahab Hasibi, Vahid Shojaei,
Volume 20, Issue 57 (6-2020)
Abstract

The development and improvement of the tourism industry in the country or its various regions depends on effective marketing mechanisms. Marketing is an instrument for promoting sport tourism in different regions, which should be carefully considered. The purpose of this study was to analyze the strategic combination of sports tourism marketing in Mazandaran province with a 7 P's approach. 235 managers of sport and tourism organizations, managers of tourism offices, tourism guides and academic experts in the fields of sport and tourism management, as a sample of this research, were randomly selected, completed a researcher-made questionnaire composed of 57 valid questions & 7 Component (α=0.792) voluntarily. Findings from Friedman test showed that the Components of sports tourism mix marketing in the province based on priority were significant. The element of price (mean 4.69) is the highest priority and the process or planning (mean 3.69)  is the lowest priority. Other elements of the sport tourism mix marketing of the province are the priority, respectively: product or service (mean 4.21), place (mean 4.05), physical evidence (mean 3.91), people (mean 3.76) and promotion(mean 3.61). Findings from Friedman test showed that the elements of sports tourism marketing mix in the province based on priority were significant. The element of price is the highest priority and the process or planning is the lowest priority. Other elements of the sport tourism marketing mix of the province are the priority, respectively: product or service, place, physical evidence, people and promotion.
 


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