Showing 59 results for Tourism
Somayeh Hamsian Ettefagh, Hussein Kalantari Khalilabad, Muhammad Mire’ei,
Volume 21, Issue 63 (12-2021)
Abstract
As it can take an efficient step towards the preservation and sustainability of such lands due to the preparation, implementation, and reformation of criteria. In District 9 of Isfahan Municipality, mismanagement in the preservation of ecological lands has destroyed gardens and agricultural lands, and has caused the loss of social unity of neighborhoods. Consequently, the study of ecotourism management in this region is of great significance. For this reason, in this paper, a model for ecotourism management with an emphasis on urban ecological textures is provided for District 9 of Isfahan Municipality. For this reason, first, the Star method has been used as a model for interviewing experts and relevant municipal experts in Isfahan city management. At that point, with the help of library investigations and field assessments, and implementation of the grounded theory method, 3 dimensions, 10 categories, and 35 subcategories are extracted from the data gained from the interview. The main dimensions are urban texture management (with categories legislation, planning, management of resources and control and supervision), the ecological texture (with the categories: protection and development and improvement), ecotourism (with the economic, social, environmental and cultural categories).
Dr Yazdan Shirimohamadi, Dr Ali Shamaei, Dr Seyyed Eshagh Jalalian, Farzaneh Rafiee,
Volume 22, Issue 64 (3-2022)
Abstract
It is important to examine the effect of the tourist personality on the choice of tourist destination. In the meantime, using Hofstede's cultural model in analyzing the effect of tourist personality dimensions on the intention to visit through the perceived homogeneity variable greatly helps to understand this issue. In this research, the effects of femininity, masculinity, ambiguity, avoidance of individualism and collectivism on the intention to visit have been analyzed. This research is applied in terms of purpose and methodological in addition to descriptive and survey research. In this regard, 384 questionnaires were distributed among tourists from German, Japanese, French, Arab (Iraqi), Italian, Austrian, Chinese nationalities residing in five star hotels in Tehran. Structural equation index was used for data analysis. The results show that tourists prefer brands that match their perception of the destination brand. The findings of the study indicate that the personality dimensions of the tourist intent through the popularity of tourism destinations and the image of tourist destinations influence on the perceived homogeneity of the urban tourism brand and the masculinity of the tourism city brand; Perceived homogeneity of urban tourism brand is effective and femininity of tourism city brand does not affect perceived homogeneity of urban tourism brand. The results of this study indicate that Tehran has a masculine brand and people are selected to be masculine and to be collectivist and ambiguous. In fact, the results of the study showed that in selecting tourism markets for Tehran, one should look for tourism markets that are characteristic of the Hofstede model in terms of masculinity, ambiguity and collectivism, as well as the development of tourism spaces for women.
Rasha Makoundi, Hossein Safarzadeh, Hassan Esmailpour, Mansoureh Aligholi,
Volume 22, Issue 64 (3-2022)
Abstract
Today, the Internet and virtual networks have become a major part of many people's daily lives, and social networking sites attract millions of people from all over the world, so word of mouth has shifted to the digital world. The present study was written to identify the impact of factors affecting online referral communication in social networks on the loyalty of tourism service customers. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of the study consisted of virtual network users who had experience traveling to the area. The sample size was estimated 384 people using Cochran's formula. In this study, SPSS and Amos software were used to analyze the data. Findings of this study showed that message attractiveness, resolution, quantity and clarity of the message have a positive and significant effect on customer loyalty of tourism services. Also, the results of this study showed that among the studied factors, the message quantity factor with an impact factor of 0.67 has the most impact.
Somaie Jahantigh, Dr Amir Karam, Dr Ezatollah Ghanavati,
Volume 22, Issue 65 (6-2022)
Abstract
Geotourism is kind of responsible tourism with the aim of socio - economic development and strengthening of the scientific tourism destinations and tourism geological locations that emphasizes the protection of the heritage of the land and people of Sciences. Requires the development of a geo-tourism destination is recognizing its value and capability concept and planning barriers and providing favorable to its management. Tourism zone of Tangeh Vashi in the city of Firouzkoh, with different geological phenomena and scientific and complementary values, is geotourism destination in local and sometimes national level. Therefore, in this study, using a variety of assessment methods geotourism area of land that was presented in 2015 by Brill. In this, steps were taken. Therefore, the optimum user Tangeh Vashi Tourism, Economic User scientific approach - protective. The results shows that in generally, Tangeh Vashi has suitable condition in educational and tourism values. Also, Risk of collapse in Tangeh Vashi is relatively high. According to the results, the optimal management of geotourism Tange Vashi, the powers of access and the center of the province's population and strengthening of the complementary and diversity of geological and strengthen tourism and the preservation interpretation capability along with the application the physical protection and promotion of scientific partnership rural and legal controls.
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Dr Ali Amiri, Mandana Masoudi Rad, Somayeh Bakhshizadeh, Hosein Zaree,
Volume 22, Issue 65 (6-2022)
Abstract
Religious tourism, as one of the ways of development, cultural exchange and social interaction between nations can have many benefits for any society today. Enjoying indigenous cultures and local religious ethics is an important factor in attracting tourists. The city of Khorramabad has special religious ethics, such as the celebration of gellmalli in the Ashura Day and the chehell manbarr in Tasoa day, which can have a profound effect on this. Therefore, the present article, using descriptive-analytical method, and questionnaire, interview and observation tools, and with the assumption that indigenous religious-cultural ethics increase the value and importance of tourist attractions at the destination, has attempted to survey the role of chehell manbarr in tourism development of Khorramabad city. The results of one sample T-test at the significant level of 0.000 indicate the impact of all three indicators of abilities and potentials in the chehell manbarr, visual beauties and custodians of urban organizations such as Culture and Islamic Guidance, Municipalities and other related organizations Is above average; Also according to the results of one-way analysis of variance at the error level below 0.05% , it is vary the effect of the index of abilities and potentials in the chehell manbarr ceremonies, and the effect of metropolitan organizations such as culture and Islamic guidance and municipality according to the educational levels of the respondents. However, the results of one-way analysis of variance for the extent of visual beauties on tourism inclination are similar at the educational level of the respondents. The results of regression analysis at the significant level of 99% show that all three variables of keeping of urban organizations such as culture and Islamic guidance during the chehell manbarr ceremonies, the abilities and potentials in the chehell manbarr ceremonies and the creation of visual beauties have a direct and significant effect on the tendency to Tourism and motivation for future trips.
D.r Mehrshad Toulabi Nejad, Ali Manzam Esmailpor, Sana Rahmani, Khadijeh Sadeghi,
Volume 22, Issue 65 (6-2022)
Abstract
In recent years, one of the main approaches to rural development and increasing the well-being of rural households is the development of rural tourism. Because tourism development can play an important role in the well-being of households as well as in rural livelihoods. The aim of this study was to investigate the effects of tourism on improving the welfare of coastal villages in Chabahar. The present research is a descriptive-analytical approach. The statistical population of rural households is Chabahar (N = 3720). Using Cochran formula and quota sampling method, 280 households in 6 coastal villages with tourist attractions are selected as samples. To analyze the data and to answer the research questions, unlimited exploratory co-univariate test, variance analysis and multivariate regression were used. The results showed that in terms of economic welfare indicators, tourism had the most effects on seasonal employment, income growth, housing development, and local economy mobility. In terms of social welfare indicators, tourism has the most impact on improving leisure time, changing lifestyle and lifestyle, developing health facilities, and increasing the sense of belonging to local people. Also, the results showed that tourism in the villages of the study area had significant effects on the economic and social well-being of rural households, but compared with social indicators, tourism had the most impact on economic well-being and its indicators. In line with the findings of the research, suggestions were made regarding the development of rural tourism and the welfare of rural households.
Seyyed Mostafa Haj Agha Mir, Hamideh Reshadat Jo, Ata Allah Abtahi, Seyyed Reza Salehi Amiri, Fatemeh Aziz Abadi Farahani,
Volume 22, Issue 66 (9-2022)
Abstract
One of the main ways to preserve the traditions and values of the past for future generations is to preserve the culture of the community, which can be addressed by the prosperity of tourism in cities. One of the main ways to preserve the traditions and values of the past for future generations is to preserve the culture of the community, which can be addressed by the prosperity of tourism in cities.The purpose of this study is to explain the models of cultural tourism development in Iran. In the quantitative part of this research, in terms of controlling the studied variables, it is non-experimental, in terms of strategic survey and in terms of the nature of this research is applied. In relation to the research method, it seeks to identify the relationships between cultural tourism and the factors affecting it using the structural equation system. The nature of research is causal research. Considering the application of structural equation modeling to study and analyze the conceptual model of the research, the method of this research is correlational and variance-covariance matrix analysis. The statistical population in the quantitative section was all employees and managers of the Cultural Heritage, Handicrafts and Tourism Organization. In the quantitative part, the sampling method is stratified. Cochran's formula was used to determine the sample size. Based on this, 383 samples were estimated. The tool of this research was a researcher-made questionnaire. To determine the validity and validity of the questionnaire, content validity as well as structural validity were used to determine the validity of the questionnaire. The reliability of the research was analyzed using Cronbach's alpha test. The results of quantitative analysis showed that social indicators have the greatest impact among the leading indicators of cultural tourism in the country.
Abolfazl Moarefi, Arash Sadri, Hadi Gholami Norabad, Behzad Saeidi,
Volume 22, Issue 67 (12-2022)
Abstract
As a novel idea for discussion on the role of industrial development on regional development, the term “cluster” became noteworthy since 90’s in order to increase competitiveness. Territorial development researchers believe that formation of regional industrial clusters improves competitiveness and plays a role in promoting competitive advantages and regional development. Hence, because of the possibility of realization of competitive advantage, Tourism clusters became a focal point for research and policy making. Against this background, the purpose of this research is to analyze and review the role of industrial clusters on development of regional competitiveness and assumes that the higher number of relations in an industrial cluster leads to higher level of regional competitiveness. The research applies descriptive-analytical research method and utilizes questionnaire to collect data. The data was studied by SPSS and Lisrel software packs after approval of validity and reliability of data. Findings corroborate the relation between higher number of relations in industrial clusters with higher level of regional competitiveness and also identifies the contributing factors to development and stimulation of regional development which are ranked by the order of their effect as follows: 1. Social relations, 2. Geographic and location relations, 3. Economic relations, and 4. Institutional relations.
Somayeh Jahan Tigh Mond , Yassin Zeini Vand, Seyyed Moein Moosavi Nadoshan,
Volume 23, Issue 68 (3-2023)
Abstract
This study aims at organizing the city of Poldokhtar in the city of Kashkan. Using this element of natural value, the city is being restored and organized, and its potential for tourism and development of tourism and economic prosperity is to be used. The paths of the rivers within the city can be used as a linear route, and can be used as a sustainable urban tourism axis. In the case of the spatial and spatial organization of the rivers for such a purpose, various, yet standardized patterns for shaping and managing the length of rivers can be used. Finally, the findings of library studies and the results of a field survey were distributed through a questionnaire and SPSS software using the Cronbach's alpha coefficient, the coefficient obtained in this study was equal to 8,377, which indicates the appropriate credit for Data collection. In the final stage, using the AMOS software and the structural equivalence method, the relationship between the main components of the research and the constituent variables has been analyzed and analyzed. The range of results showed that the most important strategy for creating urban river tourism in Poldokhtar is the attempt to create a social and secure environment with facilities and ease of access and special emphasis on environmental and ecological issues. For this reason, the main criteria for design based on local capabilities are defined. It should be noted that in the social, recreational, historical and environmental areas the same procedure is used, which means that all the spatial and spatial regulation strategies and parameters of the river in line with the native nature and the needs of the people living in the area and in A word of the users of the project has been used.
Ali Shamai, Habib Fasihi, Mahsa Delfannasab,
Volume 23, Issue 68 (3-2023)
Abstract
Valuable textures play an important role in the development of tourism in various aspects of economic, social, cultural, etc. due to the presence of nostalgic attractions and architectural and cultural relics. The purpose of this study is to examine the factors driving the variables related to recreational plans for the urban tourism development of Tajrish. The collection method is based on library, documentary and field information. . Based on the results of variables such as subsurface development and the establishment of shelter and shelter development in Shohada-Tajrish Hospital, the establishment of a pond of tranquility and development of the Maghsud Beyk river and other variables are independent variables, that is, neither effective nor ineffective. However, creating a cultural and entertainment pole in northern Tehran, promoting eco-tourism, organizing the Emamzadeh Saleh, reviving the trees of Valiasr Street have been considered as variables that have both influencing and influencing the development of tourism in the Tajrish district. However, variables such as neighborhood management, the establishment of a shopping center, the creation of a cultural and entertainment pole in northern Tehran, the expansion of eco tourism surrounding areas of the Tajrish area such as Darband and Derek ... and the development of the Iranian Cinema Museum and ... have been significantly influenced by the strategic area. And determining and strategic in developing the tourism of Tajrish neighborhoods and are considered as key variables.
Mehdi Mododi Arkhudi, Sajad Ferdowsi,
Volume 23, Issue 69 (6-2023)
Abstract
In recent decades, rural tourism as a complementary activity of agriculture and animal husbandry has always been a factor in improving the economic conditions of rural residents. Based on this research was conducted to identify factors affecting the empowerment of rural tourism destinations. Data collection was done by using two methods of archiving and scrolling through interviews and questionnaires. The statistical population of the research includes archival sources related to the subject matter of the research as well as 13 persons of experts and experienced individuals. Content analysis and thematic analysis were used to analyze the qualitative data; also, quantitative data were analyzed using the Logarithmic Fuzzy Preference Programming (LFPP) method. The results showed that the dimensions of empowerment of rural tourism destinations include three dimensions of environmental, human resources, and local community, so that dimension of human resources with a weight of 0.0994 is more weight than other dimensions. Also, the dimension of the local community and environmental dimension were also ranked second and third respectively with a weight of 0.0989 and 0.0973. Meanwhile, the component of "effectiveness" in the dimension of "human resources" with a weight of 0.261, the "economic" component in the "local community" with a weight of 0.259, and the "aesthetic" component in the field of "environmental" with a weight of 0.254, accounted for the most.
Mehdi Razjouyan, Sadredin Motevali, Gholamrza Janbaz Ghobadi,
Volume 23, Issue 69 (6-2023)
Abstract
In the city of Sarkrood, the expansion of tourism trends with inappropriate planning and weakness of infrastructure and tourism management has had many negative effects on environmental, economic and social terms. The purpose of the present study is to integrate the Sarkhoud coastal area with a tourism development approach. The research is a descriptive-analytical, and the method of collecting research data on the theoretical foundations of research, recognition and analysis of Data and Libraries is in relation to field studies in relation to the study sample. The questionnaire tool has been used to collect field information, which has been distributed among the random sample of 20 people. Exoert choice software has been used to analyze the questionnaire data. The AHP hierarchical analysis method has been used for weightlifting and ranking criteria. The questionnaires were also distributed among experts and citizens to investigate the relationship between tourism and economic and environmental components, and the findings were analyzed using the Tau Kendall B and Pearson correlation test. The results show that from the point of view of half of government officials and experts, the expansion of the tourism industry on the one hand reduces the region's economic prosperity and on the other hand reduces regional security and environmental pollution. So in the current situation there is no motivation to expand the tourism industry for government managers; Thus, in order to prevent gaps and parallel activities, the provision of services to sustainable tourism development requires the integration of tourism management and continuous planning in organized, participatory and popular.
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Hadi Nagibi, Adel Sherizadeh,
Volume 23, Issue 70 (9-2023)
Abstract
Nowadays, tourism, as one of the key components, has a special role in developing societies and countries. Here, urban tourism - as a significant parts of the tourism industry - has a special place in improving the economic and cultural development of cities and has turned into one of the most important, exchange yielding, and income creating industries. Nevertheless, the development of this industry in cities faces some challenges and problems. This calls for a new and integrated planning to take advantage of opportunities and face the challenges ahead. Future studies can take very effective steps in planning for the development of urban tourism and mapping out the desired future of tourism, and by presenting proper solutions, it can stop the emergence of challenges and the realization of an undesirable future. This study was working towards in line with this purpose. In the present study, using Delphi technique, 36 factors were identified as the primary factors affecting the future of the development of urban tourism in Khoy. The structural analysis method was used with the help of MicMac software to extract key factors, where 12 factors were selected as key factors. Then, the probable situations were defined for each key factor. In the next step, to measure the effectiveness of the occurrence of the status of each of the factors on the occurrence or non-occurrence of other factors, a 33 × 33 matrix was designed and given to the experts. Finally, to compile probabilistic scenarios and to identify desirable scenarios, the data for this matrix were introduced into the scenario software. ScenarioWizard software reported 1406 poor scenarios, 4 strong scenarios and 13 credible scenarios by performing the needed analyses. Examining the credible scenarios showed a relative ruling of static, critical and undesirable situations over the desirable and ideal situations. Apart from the first scenario with desirable and progressive features, the rest of the scenarios do not show a desirable future in minds for the development of tourism in Khoy.
Abbas Minai, Rahim Heydari Chianeh, Shahrivar Rustai,
Volume 23, Issue 70 (9-2023)
Abstract
the purpose of this study was to identify factors affecting the competitiveness of tourism destinations. The present study is of applied purpose and of descriptive-analytical method. The required data for the study were collected in two forms: library and field (questionnaire). The statistical population of the study consisted of incoming tourists to Ardebil city. Due to the lack of accurate statistics on the number of incoming tourists the Cochran formula was used to determine the sample size for an unlimited population. The sample size was 384 people. It was a simple accident. In order to check the validity of the questionnaire, the validity of the questionnaire was confirmed in two stages of face and face validity through the opinion of professors and experts, and divergent validity was confirmed by calculating the extracted mean variance index (AVE). The reliability of the questionnaire was measured by Cronbach's alpha and the combined reliability coefficient (cr). The results of Cronbach's alpha and combined reliability of the questionnaire confirmed the validity of the questionnaire. Spss and lisrel software were used for data analysis. The findings of this study showed that creativity and sustainability of tourism destinations have a positive and significant effect on the competitiveness of urban tourism destinations. The results also showed that the impact of sustainability of tourism destinations on the competitiveness of tourism destinations is more than the creativity of tourism destinations
Taghi Ashouri, Morteza Dosti, Seyed Mohamad Hosein Razavi, Dr Abolhasan Hoseini,
Volume 23, Issue 70 (9-2023)
Abstract
The aim of this study is to identify and rank entrepreneurial opportunities in sports tourism based on geographical capabilities and capacities in Iran. The present study was descriptive-survey and was performed by mixed method. Data collection in this study was done in two stages. In the first phase, a list of entrepreneurial opportunities of sports tourism was identified through a search of previous research, as well as interviews with 17 people. In the next step, experts' opinions on these statements were obtained using the Delphi method. Finally, eight subfields of entrepreneurial opportunities are ranked based on Iran's geographical capacity in four temperate and humid climates, hot and humid, cold and mountainous, hot and dry, using a software program and a multivariate regression test. Based on the results, it can be said that along with economic, political, cultural factors, etc., the diversity of climate and geographical capacities is effective in the emergence and selection of opportunities. By analyzing the data, we can say that each of these opportunities has been used with different levels in Iran's four climates. Some opportunities in one climate take precedence over others. Authorities of tourism and sport in their short-term and long-term planning and planning should be instrumental in improving sport tourism by these opportunities.
Zeynab Taghvaee, Sadroddin Motevalli, Gholam Reza Janbazi Ghobadi, Jalal Azimi Amoli,
Volume 23, Issue 71 (12-2023)
Abstract
Irregular and unstable urban development has increased marginalization, destruction of urban green areas and increased demand for urban land, which in itself has led to the disappearance of urban green spaces and land use change of such lands and is possible. Cause certain global environmental problems such as the formation of urban heat islands, because urban green space is one of the important models in achieving sustainability in urban space and the physical and natural fit of the city. At the same time, the protection of the environment and urban green space is the main pillar of sustainable development, which has been discussed in developed countries for decades and in recent years has been highly regarded by planners in developing countries. The present study, in terms of Weberchr('39')s applied and developmental purpose, is a descriptive-analytical descriptive survey or field study in which the researcher-made questionnaire tool is used and the existing maps of urban green space are used. The purpose of this study is to explain the role of green space in coastal cities in attracting tourists with the approach of sustainable environmental development in the coastal city of Noor, but in addition to the main purpose of the sub-objectives, the researcher The results also increase the per capita urban green space, increase the number of urban tourists, prevent environmental damage and increase the income of the citizens of the coastal city of Noor.
Miss Elham Zare, Mr Akbar Abdollahzadeh Taraf,
Volume 24, Issue 73 (6-2024)
Abstract
Today, attention to the tourism of historical contexts has been recognized as very important in order to promote socio-economic progress and to recognize the historical values and cultural identity of each region. Therefore, this study was written with the aim of identifying the causal pattern of tourism promotion criteria in the historical context of Tabriz. The research is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of the study consisted of experts in the field of research, 15 of whom were selected through targeted sampling. The collection of required information in this research has been done using library and field methods and Fuzzy DEMATEL method has been used to analyze the research data. The results of this study showed that among the identified criteria, the primary element criterion was identified as the most effective criterion and also as the most important criterion for promoting tourism in the historical context of Tabriz. Other results of this study include the causal model of each of the sub-criteria, among the sub-criteria of primary elements, historical criterion, among the sub-criteria related to secondary elements, accommodation facilities, and among the sub-criteria of favorable tourism space. They were identified as the most influential sub-criteria.
Keywords: Tourism, Historical context, Fuzzy DEMATEL method, Tabriz.
Ali Rostami, Mohammad Aidi, Alireaza Slambolchi, Mohammadreza Rabiee Mandejin,
Volume 24, Issue 73 (6-2024)
Abstract
Tourism is now considered as one of the most important income industries of the world. Tourism as one of the main and basic approaches can be used in solving problems resulted from unemployment problems and downturn in different countries and the twenty-year vision of Iran specially consider tourism and attracting tourists. The huge volume of the tourists in the world are religious tourists and most of these religious tourists choose Mehran international border for entry and exit from Iran for doing pilgrimage and their religious affairs due to being safe and vicinity to The Holy of Holies in Iraq. This research aims at designing and explaining religious tourism model in Mehran International Border. Having determining the sample size qualitatively via snowball method, 14 experts of religious tourism including academics and trustees of religious tourism were recognized and they were interviewed directly and the research findings showed that religious tourism pattern in Mehran International Border has six main components including casual conditions (religious and tribal communities, provincial infrastructures, common border of Iraq and vicinity to The Holy of Holies, advertisements) categories (tourism and its subcategories, religious places in Iran and Iraq, security) grounds (commercial free zone in Mehran welfare and health services, economic part of religious tourism), interferer factors (political factors, conveying affairs to non-governmental sector, weather changes), strategies (cooperating with educational centers and universities, increasing governmental investing, using capacities of religious days) consequences & results (income and creating jobs, people’s persistence in border and non-immigration, cultural development of province, destruction of environmental, road and jungles of province) which could be introduced as a proper pattern for religious tourism in Mehran International Border according to the opinion of experts.
Keywords: tourism, religious tourism, pilgrimage, Mehran International Border.
*Corresponding author: Email: M.aidi@ilam.ac.ir
Habibeh Nabi Zadeh, Elham Cheraghi, Seyyed Moein Moosavi Nadoshan,
Volume 24, Issue 74 (9-2024)
Abstract
Considering the factors affecting the conversion of places and destinations to the tourism brand of the prevalence of tourism development in each region. Because these factors play an important role in the conversion of tourism destinations, and on the other hand, the conversion of a destination to its tourism brand is also a factor in developing more tourism in purposes. Considering the importance of this issue, the present study aimed to investigate the factors and stimuli effect on increasing the transformation of urban and rural areas to tourism brand in Guilan province. The present research is in terms of purpose, applied and method of doing it. The data collection tool and the questionnaire and interview information. The statistical population of the research is experts and tourism specialists in Guilan province, using targeted sampling method, 50 experts were selected as samples. To answer the research questions, the binary logistics model and qualitative analysis were used. The results of the research indicate that linear and meaningful communication has existed with the factors and stimuli of the research with the conversion of urban and rural places to the tourism brand. Also, the results showed that among the five factors in question, three factors of diversity of job opportunities, culture and natural assets and local infrastructure have had the most effects on the transformation of urban and rural areas in Guilan province for tourism brand.
Mohammad Reza Heydari, Mehrdad Sadeghi, Ali Rashidpoor,
Volume 24, Issue 75 (12-2024)
Abstract
The purpose of this study is to present a model of religious tourism based on the art of taziyeh in Kashan based on structural equation modeling, based on a mixed exploratory approach. In the qualitative part, the phenomenological method was used and in the quantitative part, the descriptive method, correlation based on structural equations was used. The statistical population of this research in the qualitative part included professors and experts in tourism and condolence in Kashan, which was obtained after 15 saturated interviews. In order to evaluate the validity of qualitative data, structural, external, descriptive and interpretive validity were used and in order to evaluate the reliability, the three approaches of Rao and Perry (2003) were used. The results of qualitative research were extracted from 11 economic, strategic, development, research, organizational, technical, content, environmental and advertising dimensions. After examining the extraction of components, the quantitative part of the research was examined. Factor and content validity were used to evaluate the validity. The reliability of the questionnaire was used from Cronbach's alpha, which had the necessary reliability. Available was selected. The data obtained from the questionnaires were analyzed at two levels of descriptive and inferential statistics, including structural equations, through SPSS 22, LISREL 18.9 and Warp PLS 5 software. Findings showed that the most impact was economic dimension (impact factor 0.86) followed by cultural dimension with (0.79) and strategic dimension with (0.78).
