Search published articles


Check of virtual space in the tourism development of Konarak County
Ziba Kadkhodaei, Hamidreza Rakhshani Nasab, Mojtaba Soleimani Damaneh,
Volume 25, Issue 79 (12-2025)
Abstract
One of the contemporary approaches to tourism involves leveraging virtual spaces and information technology, which have transformed tourism perspectives and eliminated boundaries between physical and digital environments. This research investigates the potential of virtual spaces in promoting tourism development in Konarak County. The study is classified as "applied" in terms of its objective and "descriptive-analytical" regarding its nature and methodology, utilizing "documentary and survey (questionnaire)" data collection techniques. The target population comprises expert professionals, with 35 individuals selected using a two-stage Delphi sampling approach. The content validity of the questionnaire was established through professional evaluation, while reliability was confirmed via Cronbach's alpha test (α = 0.852). Data analysis employed t-tests, path analysis, and DEMATEL methodology. T-test results indicated that virtual spaces (M = 4.22) surpassed the baseline threshold (3), demonstrating a significant impact on tourism development in Konarak County. Path analysis revealed that information technology infrastructure had the greatest influence (factor = 0.608), while e-commerce exhibited the least effect (factor = 0.250) on tourism development. DEMATEL analysis indicated that the telecommunications platform index (5.971) displayed the highest level of interaction, whereas the information index (5.671) showed the lowest interaction. The social network index (1.402) emerged as the most effective factor, and the telecommunications platform index (2.088) was identified as the most influential factor.The findings suggest that establishing technological infrastructure and promoting Konarak County's attractions through media platforms (television, news websites, etc.) represents a significant advancement toward the county's developmental objectives. 

Investigating the Impact of Destination Image and Quality of Services on the Competitiveness of Tourism Purposes: Tabriz City
Fereydoon . Babaei Aghdam, Rahim Rahim Heydari Chianeh, Qassem Rahimifard,
Volume 25, Issue 79 (12-2025)
Abstract
The objective of this study was to examine the impact of destination image and service quality on the competitiveness of tourism destinations, specifically focusing on Tabriz city. This research is classified as applied in terms of its purpose and analytical in terms of its descriptive methodology. The statistical population comprised incoming tourists to Tabriz, with a sample size estimated at 384, calculated using Cochran's formula for an infinite population. To gather field data, a researcher-developed questionnaire was employed, the validity of which was confirmed by subject matter experts. The reliability of the instrument was assessed using Cronbach's alpha and composite reliability, with the results affirming the questionnaire's reliability. Data analysis was conducted utilizing SPSS and LISREL software. The findings indicated that both destination image and service quality exert a positive and significant influence on the competitiveness of tourism destinations. Furthermore, the path coefficient analysis demonstrated that the impact of destination image on the competitiveness of tourism destinations was greater than that of service quality.

Investigating the local community's awareness of supporting the development of ecotourism case: Damavand city
Dr Saeedeh Fakhari,
Volume 25, Issue 79 (12-2025)
Abstract
Investigating the awareness of the local community towards the development of ecotourism is very important and necessary for future planning. Ecotourism in any region affects the lifestyle of local people and their economic-cultural conditions. On the other hand, ecotourists are also influenced by the culture of the host society and its values. Therefore, this study examines the local community's awareness of supporting ecotourism development in Damavand City. Due to the preservation of unique biological diversity, climatic conditions, and the frequent visits of tourists and ecotourists to this region, the local community needs to know about ecotourism, which made this research necessary. The target community of this study is the local community of residents of Damavand city. Therefore, using Cochran's formula, the sample size was estimated to be 384 people. The data was collected through a researcher-made questionnaire, which was used to determine its validity, in addition to seeking opinions from experts (face validity), convergent validity was used. To calculate its reliability, Cronbach's alpha method and composite reliability were used. The results of the inferential statistics that were conducted using confirmatory factor analysis (Smart PLS software) showed that the four components of the research (local community awareness, economic poverty, cultural poverty, and ecotourism development) have homogeneity and reliability, and the awareness of the local community It has a significant relationship on the development of ecotourism with the mediating role of cultural poverty with the test statistic value of 4.195 and economic poverty with the test statistic value of 5.397. The results showed that the awareness of the local community on the development of ecotourism with the test statistic value of 2.032 indicates the low level of awareness of the local community towards the development of ecotourism.

Page 3 from 3     
Creative Commons License
This work is licensed under a Creative Commons — Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)