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Somayeh Jahantigh Mand, Amir Karam, Ezat Ghanavati, ,
Volume 25, Issue 77 (6-2025)
Abstract

  Geotourism is one of the important ecotourism species with a responsible and conservation-oriented approach that emphasizes the popularization of the earth sciences and the cultural, social and economic development of indigenous communities. Geosite, as the concept of the basis of geotourism, emphasizes places with geological or geomorphologic values, along with added and complementary values. In order to evaluate the geotourism conditions of a region and to assess its capabilities for management, it is necessary to value Geotourism has been identified and evaluated. The city of Firozkouh, with its numerous heritage land, is one of the areas prone to geotourism. In this research, through library and survey methods and using geotechnical assessment methods including Fascias method, GAM method and land degradation method, the city's geocytes from different perspectives were evaluated and analyzed. The results show that most of the geocytes of the region have a weak link with the native community despite their high profile and high educational potential and aesthetic value, and their vulnerability and their risk of collapse are increasing. It also faces a major challenge in terms of conservation and tourism services. In proritizing geosites, the Waznah geosite, Vashi Strait and Burnik Cave were favorable for investment and marketing. Also, in terms of Geopark capabilities, it turned out that the city could not become an independent geopark, but could play an important role as part of the geopark of Damavand.

Seyed Komeil Salehi, Ms Habibeh Nabizadeh, D.r Amineh Anjem Shoa,
Volume 25, Issue 77 (6-2025)
Abstract

The purpose of this study was to investigate the factors affecting the increase in attractiveness of tourism purposes in Tehran. The present research is descriptive-analytical in terms of purpose and method. The data collection tool is a question and interview. The statistical population of the study includes experts and experts in the field of tourism, which was selected using Cochran formula and simple random sampling method, 210 tourism experts were selected as samples. Descriptive tests and logistic regression test were used to analyze the data. The results of this study indicate that from 210 active in Tourism in Tehran, 91 people believed in 43.3%, with attractiveness of tourist destinations in Tehran at high level, 29% believed that the level of charm at the appropriate level and only 27% He believed that the attractiveness of tourist destinations in Tehran is at a low level. The results in the field of effective factors on increasing the attractiveness of intentions due to tourism development also showed that among the four factors intended, respectively, factors of 1) innovative business opportunities with impact coefficients (613/0), 2) assets Natural / cultural and historical city with a coefficient of impact (0.577), 3) Development of tourism infrastructure with an impact coefficient (0.497) and 4) urban development agent with an impact coefficient (0.473) had the most effects on increasing attractiveness Due to tourism development in Tehran.

Laaya Jalilian, , Mohsen Ahadnejad, Hiwa865@gmail.com,
Volume 25, Issue 77 (6-2025)
Abstract

Policy-making in tourism development planning requires the use of new methods in the field of urban governance. In accordance with this approach, it is necessary to apply policy focusing on the processes of "developing a good governance model for tourism in the post-corona era in Iran" in order to solve the problems caused by this disease, which puts double pressure on the body of the tourism industry, through To reduce the evaluation of tourism governance indicators and provide the basis for their implementation. The method of this research is descriptive-survey and with practical purpose, using documentary studies and field research. We have used the interview tool for the qualitative part (data analysis of the foundation) and studying the appropriate indicators of tourism. The statistical population includes elites and people involved in tourism in the country, and the statistical sample includes 14 of these people, who were selected by a combination of judgmental and snowball sampling methods. In-depth semi-structured interviews were conducted by comparing data in open, central and selective coding until the stage of theoretical saturation and separation of main and sub-categories, and the data theory method of the Strauss and Corbin Foundation (1998) was used to analyze the obtained data. has been The results of this research, according to the identification of the indicators of meritocracy and the introduction of the causal conditions of the use of meritocracy in Iran's tourism industry, lay the groundwork for the formation of consequences such as; Improving the business environment, especially after the recession crisis of this industry due to the spread of Covid-19, creating a competitive advantage, etc. through providing suitable platforms, including: organizational measures, strengthening and improving infrastructure, technological capabilities, etc. and using information and communication management strategies, marketing strategies, supervision and monitoring, etc., which are displayed as a model.
 


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