Fereydoon . Babaei Aghdam, Rahim Rahim Heydari Chianeh, Qassem Rahimifard,
Volume 25, Issue 79 (12-2025)
Abstract
The objective of this study was to examine the impact of destination image and service quality on the competitiveness of tourism destinations, specifically focusing on Tabriz city. This research is classified as applied in terms of its purpose and analytical in terms of its descriptive methodology. The statistical population comprised incoming tourists to Tabriz, with a sample size estimated at 384, calculated using Cochran's formula for an infinite population. To gather field data, a researcher-developed questionnaire was employed, the validity of which was confirmed by subject matter experts. The reliability of the instrument was assessed using Cronbach's alpha and composite reliability, with the results affirming the questionnaire's reliability. Data analysis was conducted utilizing SPSS and LISREL software. The findings indicated that both destination image and service quality exert a positive and significant influence on the competitiveness of tourism destinations. Furthermore, the path coefficient analysis demonstrated that the impact of destination image on the competitiveness of tourism destinations was greater than that of service quality.
Dr Mohsen Ahadnejad Reveshty, Dr Hossein Tahmasbi Moghadam, Dr Ameneh Alibakhshi,
Volume 26, Issue 81 (6-2026)
Abstract
Land use planning is one of the essential aspects of sustainable urban development, aiming to balance land use in urban areas. This study seeks to identify the factors influencing the realizability of service land uses in Zanjan city through a futures studies approach. Data collection employed a combination of library and field methods. In the field phase, the Delphi method was used, engaging 35 experts in urban planning, urban management, and housing, who assessed key factors across two rounds of questionnaires.
A total of 36 factors were identified across five dimensions: legal, economic, socio-cultural, physical-spatial, and managerial. The data were analyzed using MICMAC software. The results indicated that "urban land use laws and regulations" and "service location and spatial distribution" scored the highest direct influence values (85 and 82, respectively), playing the most significant roles in realizing service land uses. Key barriers identified include weak institutional coordination, inappropriate physical development policies, and lack of effective citizen participation. Cross-impact matrix analysis revealed a 55.32% fill rate, indicating a system of interdependent and mutually influential factors that contribute to the instability of service land use realizability. The study proposed solutions to improve the current situation, including: Revising urban laws and regulations, Strengthening institutional coordination among relevant bodies, Utilizing modern technologies such as GIS for proper service location planning, and Enhancing citizen participation culture in urban planning. The findings not only identified key influential factors but also emphasized the importance of considering multidimensional and sustainable aspects in service land use planning. This research provides a foundation for sustainable development and spatial justice in Zanjan city.
