Taghi Ashouri, Morteza Dosti, Seyed Mohamad Hosein Razavi, Dr Abolhasan Hoseini,
Volume 23, Issue 70 (10-2023)
Abstract
The aim of this study is to identify and rank entrepreneurial opportunities in sports tourism based on geographical capabilities and capacities in Iran. The present study was descriptive-survey and was performed by mixed method. Data collection in this study was done in two stages. In the first phase, a list of entrepreneurial opportunities of sports tourism was identified through a search of previous research, as well as interviews with 17 people. In the next step, experts' opinions on these statements were obtained using the Delphi method. Finally, eight subfields of entrepreneurial opportunities are ranked based on Iran's geographical capacity in four temperate and humid climates, hot and humid, cold and mountainous, hot and dry, using a software program and a multivariate regression test. Based on the results, it can be said that along with economic, political, cultural factors, etc., the diversity of climate and geographical capacities is effective in the emergence and selection of opportunities. By analyzing the data, we can say that each of these opportunities has been used with different levels in Iran's four climates. Some opportunities in one climate take precedence over others. Authorities of tourism and sport in their short-term and long-term planning and planning should be instrumental in improving sport tourism by these opportunities.
Dr Taghi Ashouri, Masoumeh Kalateh Seifari, Professor Hamidreza Ghezelseflou,
Volume 24, Issue 75 (2-2025)
Abstract
The purpose of the present research is to investigate the distribution of sports use in Sari with a creative city approach along improve citizen’s enjoyment of sports spaces in Sari. Due to the present research and analyzed components, the research type is applied and the method of doing it, is descriptive-analytical according to the nature of work and concerning the same method, was accomplished the distribution of sport use in Sari city from the viewpoint of creative city approach.
The method of collecting library and documentary information and conducting interviews and field observations and the research-made questionnaire were also used. This questionnaire was randomly distributed among 400 users of sports places and equipment in Sari neighborhoods in 31 items of 6 dimensions. The collected data were analyzed by SPSS and smart PLS (3) statistical softwares. The findings showed, the relationship between the distribution of Sari sports use with dimensions (social, sports, cultural, physical, communicational and entrepreneurship) and also every dimension’ relationship with its criteria is positive and significant and the criterion of goodness of fit model is (GOF = 0.611(. As a result, the overall research model fit is well and the model structure fits well with data. Therefore, in order to achieve high utilization of Sari city spaces with creative city approach, it is recommended that city managers use citizen’s opinions and suggestions to provide plans in sports and using the art and attention to ancient sports cultures and the revival to create creativity in Sari city.
