Zeinab Mohebbi, Dr Farzaneh Sasanpour, Dr Ali Shamaei, Dr Habib Fasihi,
Volume 0, Issue 0 (3-1921)
Abstract
Today, cities are looking for advanced ways to improve their individual personality and one of the most important strategies is to characterize the characteristics of city branding, which can be a solution for the development and improvement of the city. Qom metropolis, as one of the religious and historical cities of Iran with a cultural-religious role at the national level, hosts a large number of tourists every year, but the tourists who stay in the city are very few and it seems that the city can find a solution. Have. development of the city. This research analyzes the composition of branding of Qom in metropolitan areas and finally determines the position and level of the metropolis based on branding ranking. The current research is applied in terms of purpose and descriptive-analytical in terms of its nature and research method. The researcher's self-made questionnaire was used in the field method. The face validity of the questionnaire was confirmed by a panel of experts (30 people). The reliability of the questionnaire was obtained using Cronbach's alpha formula in SPSS 19 software equal to 0.76. TOPSIS method was used to rank the regions and Arc GIS 11 was used to produce the maps. Based on the obtained results, the 4th region of Qom city is in a favorable condition and the 2nd region is in an unfavorable condition, and the city of Qom is in an average condition in terms of management, physical and social, and in an unfavorable condition in terms of economy. Since the commercial and economic indicators of Qom metropolis are in a bad situation, paying attention to the increase of capital in the city can improve the urban environment, which as a result can be achieved as a resistance economy. From a physical point of view, it is necessary to pay attention to the fact that the elements and symbols of the city are permanent in the minds of the beneficiaries of the city.
Dr Yazdan Shirimohamadi, Dr Ali Shamaei, Dr Seyyed Eshagh Jalalian, Farzaneh Rafiee,
Volume 22, Issue 64 (4-2022)
Abstract
It is important to examine the effect of the tourist personality on the choice of tourist destination. In the meantime, using Hofstede's cultural model in analyzing the effect of tourist personality dimensions on the intention to visit through the perceived homogeneity variable greatly helps to understand this issue. In this research, the effects of femininity, masculinity, ambiguity, avoidance of individualism and collectivism on the intention to visit have been analyzed. This research is applied in terms of purpose and methodological in addition to descriptive and survey research. In this regard, 384 questionnaires were distributed among tourists from German, Japanese, French, Arab (Iraqi), Italian, Austrian, Chinese nationalities residing in five star hotels in Tehran. Structural equation index was used for data analysis. The results show that tourists prefer brands that match their perception of the destination brand. The findings of the study indicate that the personality dimensions of the tourist intent through the popularity of tourism destinations and the image of tourist destinations influence on the perceived homogeneity of the urban tourism brand and the masculinity of the tourism city brand; Perceived homogeneity of urban tourism brand is effective and femininity of tourism city brand does not affect perceived homogeneity of urban tourism brand. The results of this study indicate that Tehran has a masculine brand and people are selected to be masculine and to be collectivist and ambiguous. In fact, the results of the study showed that in selecting tourism markets for Tehran, one should look for tourism markets that are characteristic of the Hofstede model in terms of masculinity, ambiguity and collectivism, as well as the development of tourism spaces for women.
Dr. Taher Parizadi, Dr. Ali Shamaei, ,
Volume 24, Issue 75 (2-2025)
Abstract
The rapid growth of Tehran's population and the increasing need for land to respond to the needs of a residence, activity, urban services, etc., caused cities caused the city to move forward in its surrounding lands and changed land uses significantly and quickly. This paper aimed to investigate these changes and their futures in district 22 of Tehran Municipality. It has a descriptive-analytical method and the data is obtained from documentary and library sources. The process of changes and the existing situation were analyzed qualitatively and descriptively. To identify the drivers of future changes, a structural-interpretive model has been implemented using Mic-Mac software. For this purpose, all the land uses and activities (64 land uses and activities) were extracted and listed. Then, by implementing the Delphi method with the participation of 8 experts, 25 possible land uses were determined. After completing the matrix, the nearest rounded figures to the average numbers which were inserted by the experts, are the basis of the analysis. Finding showed that before the formation of the district, in 1972, the urban fringe of the district, large-scale urban land uses such as sports, research-educational, recreational and military land use, as well as urban and residential complexes, established in agricultural and vacant lands. Then, constructed settlements, parks, and green spaces as well as recreational, military, research-educational lands and roads, were established here. The analysis of drivers also showed that in the future, out of a total of 25 possible land uses, forestry, eco- tourism, constructiing villas and secon homes, parks, malls, military spaces, stadiums and sports places, and roads and transportation terminals cause to main changes on the structural-physical of the studied fringe.
