Saeed Mohammadlou, Mohammad Mahdi Mozaffari, Babak Haji Karimi, Kamyar Kavosh,
Volume 21, Issue 62 (10-2021)
Abstract
One of the concepts that is widely considered in all societies today, especially in developed countries, is the electronic city. The e-city is not an invention or an innovative proposal, but a reality that has shown its place based on the needs of today's society. The aim of this study was to analyze the effect of components of business preferences in achieving e-city. This research is applied in terms of purpose and descriptive-analytical method. Data collection tool was a researcher-made questionnaire whose validity was confirmed as qualitative and quantitative validity and its reliability was confirmed using Cronbach's alpha method and combined reliability. In this study, in order to analyze the research data from the software SPSS and Amose were used. Findings of this study showed that the variables of customer knowledge, customer focus, customer lifetime value, value creation, technology, useful interaction and communication quality have a positive and significant effect on the realization of e-city. Among the research variables, the customer-centric variable with a path coefficient of 0.38 had the most impact and the customer knowledge variable with a path coefficient of 0.19 had the least impact.
Sara Dodange, Babak Hajikarimi, Mohammad Mehdi Mozafri, Kamiar Kavosh,
Volume 22, Issue 65 (6-2022)
Abstract
The purpose of present study was to investigate the effect of social responsibility on emotional and behavioral responses of tourists after failure of services in four-star and five-star hotels. The research method is practical obgectively and descriptive and analytical methodology. The statistical population of the study was contained tourists who visited four-star and five-star hotels, and the sample size was estimated 384 people by the Cochran formula, sampling method was simple random. The data gathering tool was the questionnaire whose validity and reliability were confirmed. For investigating and testing of the research hypotheses was used structural equation modeling in the software environment, pls. The results of the research indicated that social responsibility has a positive and significant effect on loyalty, satisfaction and trust of tourists. In addition, findings showed that the satisfaction and trust of tourists have a positive and significant effect on their loyalty.
