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Behrooz Mohammadi Yeganeh, Mehdi Cheraghi, Fovad Samadi,
Volume 16, Issue 43 (16 2016)
Abstract

Research goall is survey in the situation of quality of housing and rural vitality and survey of relationship of housing quality and vitality of rural settlements. The population of research is Khawmirabad county (Kurdestan Province, Mariwan Township) with 2737 households. Research method is analytical –description based on questionnaire and it is applicable research . In order to gathering the data we used documentary and field method and interviews and questionnaire based on Likert scale(five – range opinion)has been used. In order to sampling we used random sampling and by using of Cochran formula that sample size is equal to 290 households. In order to analysis of data’s from questionnaire, we used both of Descriptive (mean and deviation) and Inferential(One sample T, Linear regression, Chi- square) Statistics. The results of this study indicate a low level of economic dimensions (2.34) and political (2.97), vitality and quality of housing than the average (2.74). This difference is statistically significant at the alpha level 0.01 numerical difference utility as evaluation and assessment is negative. The results also show that the greatest impact of the quality of housing is on the social dimension with a beta coefficient of 0/570 and the lowest on the economic dimension with 0/077 beta coefficient.


Mahmood Samadi, Mahmoud Nooraei, Mohammad Mehdi Mozaffari, Babak Haji Karimi,
Volume 20, Issue 59 (1-2021)
Abstract

The importance of retail in the marketing process has become weaker with the development of shopping centers today, The growth of shopping malls in the metropolitan areas of Iran has been increasing over the past few years and there is no longer competition for retailers. Therefore, surveying the behavior of consumers in their shopping centers is a competitive strategy for the owners of these industries in order to compete with retailers and other shopping centers. The statistical population in this research is Shopping centers of Tehran, Isfahan, Alborz and Mazandaran. The method of selecting shopping centers based on artificial intelligence studies has been done through genetic algorithm. The criteria for choosing the centers are optimal according to the principles of urban management. Using a conceptual model through structural equations of partial least squares, using the Smart PLS software, the statistical population of the study was 384 people. The results showed that the variables of beauty, escape, role play, comfort, brand identity, social responsibility, and impunity affect consumers' behavior in shopping centers, The results of this study have been able to provide a native model with respect to the structures of shopping centers in Iran.                                                            


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