Showing 7 results for Destination
Fereydoon . Babaei Aghdam, Rahim Rahim Heydari Chianeh, Qassem Rahimifard,
Volume 0, Issue 0 (3-1921)
Abstract
The aim of this study was to investigate the effect of destination image and service quality on the competitiveness of tourism destinations studied: Tabriz city was written. This research is applied in terms of purpose and analytical in terms of descriptive method. The statistical population consisted of incoming tourists to the city of Tabriz, the sample size of which was estimated to be 384 using the Cochran's formula for an unlimited population. In order to collect field information, a researcher-made questionnaire was used, the validity of which was confirmed by experts. Cronbach's alpha method and combined reliability were also used to evaluate the reliability, and the results of these tests confirmed the reliability of the questionnaire used. In order to analyze the data and information of this research, SPSS and LISREL software were used. The results of the research hypotheses showed that the destination image and service quality have a positive and significant effect on the competitiveness of tourism destinations. According to the path coefficient obtained for these two independent variables, the effect of the destination image variable on the competitiveness of tourism destinations was higher than the quality of services.
Seyed Komeil Salehi, Ms Habibeh Nabizadeh, D.r Amineh Anjem Shoa,
Volume 0, Issue 0 (3-1921)
Abstract
The purpose of this study was to investigate the factors affecting the increase in attractiveness of tourism purposes in Tehran. The present research is descriptive-analytical in terms of purpose and method. The data collection tool is a question and interview. The statistical population of the study includes experts and experts in the field of tourism, which was selected using Cochran formula and simple random sampling method, 210 tourism experts were selected as samples. Descriptive tests and logistic regression test were used to analyze the data. The results of this study indicate that from 210 active in Tourism in Tehran, 91 people believed in 43.3%, with attractiveness of tourist destinations in Tehran at high level, 29% believed that the level of charm at the appropriate level and only 27% He believed that the attractiveness of tourist destinations in Tehran is at a low level. The results in the field of effective factors on increasing the attractiveness of intentions due to tourism development also showed that among the four factors intended, respectively, factors of 1) innovative business opportunities with impact coefficients (613/0), 2) assets Natural / cultural and historical city with a coefficient of impact (0.577), 3) Development of tourism infrastructure with an impact coefficient (0.497) and 4) urban development agent with an impact coefficient (0.473) had the most effects on increasing attractiveness Due to tourism development in Tehran.
Mohammad Najarzadeh, Aliakbar Bidokhti, Jamal Moradnejad,
Volume 15, Issue 36 (6-2015)
Abstract
According to WTTC (World Tourism and Travel Council) forecast tourism contribution of global GDP will be about 6000 billion dollar in 2020 and will create 300 million job Therefore, Tourism could be considered as multidimensional field that response to tourists needs with diversity interests and motivations. Shopping is the most necessity needs and it is the one popular activity for tourists. Border regions facilitate this activity because they have two potentials: appropriate geographical situation and non-favorite economic condition for host community. One of the best and most popular border cities in Iran country is Baneh that placed in the west boundaries between Iran and Iraq country. Region’s Economy extremely depends on tourism shopping and majority of the host community directly or indirectly involved in that bussiness. Therefore, we can connect tourist's satisfaction with welfare and/or economical condition improvement. As, if it realize positively, region will develop in close future. This paper aims to evaluate performance of factors influencing tourists overall satisfaction in the Baneh border city due to important of development issue. Here, factors divided into two categories: shopping factors and tourism environmental factors. This research has followed a practical object, a descriptive approach with Field- Survey type in the method. Statistical population included tourists who have traveled to baneh city to purchase mainly. Matching to Morgan's table 400 tourist as statistical sample have selected and the questionnaire give to them randomly. The tools for gathering were base on two method, early data (from the field- survey study) and secondary data (from the library studies). An analysis of the results revealed that, in thematic destinations, in addition to factors related to specific Theme (Subject) that they were more influencing, The tourism environmental factors also can influence on the tourist total satisfaction . In sumery, this research aims to examine amount of satisfaction factors impact on the overall satisfaction. Finally, suggestions for relevant governmental institutes are provided.
Mehdi Mohammadi Kuchesfahani, Mohammad Jalili, Mahmoud Nouraie,
Volume 20, Issue 58 (10-2020)
Abstract
Despite Iran's capabilities in the field of tourism, unfortunately, it has not been able to achieve a worthy position in this industry. One of the factors that can develop and improve the country's tourism industry is the use of effective marketing tools and parameters, including introverted marketing. This research is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of the study consisted of incoming tourists to hotels and restaurants active in the city of Rasht who were active in social networks. The sample size was estimated to be 384 using the Cochran's formula. The data collection tool was a researcher-made questionnaire whose validity was confirmed as qualitative and quantitative validity and its reliability was confirmed using Cronbach's alpha method and combined reliability. In this study, in order to analyze the research data from the software SPSS and Amose were used. The findings of this study showed that the components of social construction, social listening and online content of introverted marketing have a positive and significant effect on the intention of electronic advertising. The results of this study also showed that the components of introverted marketing, ie social construction, social listening and online content have a positive and significant effect on the selection of tourism destinations. Other results of this study can be the positive and significant effect of advertising intentions on the choice of tourism destinations and also the mediating role of this variable in the relationship between the components of introverted marketing with the selection of tourism destinations.
Mr Salman Feizi, Dr. Rahim Heydari, Dr. Shahrivar Rostaei,
Volume 20, Issue 59 (1-2021)
Abstract
Tourism is an strategy for increasing the community revitalization of encouraging social revival and improving living conditions in urban areas. Accordingly, urban development planners focus on new tools in their planning strategies to achieve these benefits and move towards new concepts such as branding. Such an approach has added to the importance of branding in urban tourism development. In this research, efforts have been made to evaluate the impact of branding on tourism development and its dimensions in the Tabriz metropolitan area. The present study based on the purpose is the applied research and in terms of method is descriptive-analytical research. The statistical population of this study is tourists entering the city of Tabriz in 2018. The required sample size was considered using Cochran formula and 384 people. The questionnaire used in the research has been constructed by the researcher whose indices are derived from relevant studies and literature and then localized. Validity and reliability of the research model and analysis of the data were done using structural equation modeling and confirmatory factor analysis in Smart PLS software. The research findings showed that destination branding has a positive and significant impact on the development of urban tourism and its dimensions (perceived value and benefits, support and participation and sustainability of tourism development) in Tabriz metropolitan area. The results also indicated that the branding of urban tourism destinations in metropolitan cities could increase the support of tourism through increased value and perceived benefits, thereby contributing to sustainability.
Mehdi Mododi Arkhudi, Sajad Ferdowsi,
Volume 23, Issue 69 (7-2023)
Abstract
In recent decades, rural tourism as a complementary activity of agriculture and animal husbandry has always been a factor in improving the economic conditions of rural residents. Based on this research was conducted to identify factors affecting the empowerment of rural tourism destinations. Data collection was done by using two methods of archiving and scrolling through interviews and questionnaires. The statistical population of the research includes archival sources related to the subject matter of the research as well as 13 persons of experts and experienced individuals. Content analysis and thematic analysis were used to analyze the qualitative data; also, quantitative data were analyzed using the Logarithmic Fuzzy Preference Programming (LFPP) method. The results showed that the dimensions of empowerment of rural tourism destinations include three dimensions of environmental, human resources, and local community, so that dimension of human resources with a weight of 0.0994 is more weight than other dimensions. Also, the dimension of the local community and environmental dimension were also ranked second and third respectively with a weight of 0.0989 and 0.0973. Meanwhile, the component of "effectiveness" in the dimension of "human resources" with a weight of 0.261, the "economic" component in the "local community" with a weight of 0.259, and the "aesthetic" component in the field of "environmental" with a weight of 0.254, accounted for the most.
Habibeh Nabi Zadeh, Elham Cheraghi, Seyyed Moein Moosavi Nadoshan,
Volume 24, Issue 74 (12-2024)
Abstract
Considering the factors affecting the conversion of places and destinations to the tourism brand of the prevalence of tourism development in each region. Because these factors play an important role in the conversion of tourism destinations, and on the other hand, the conversion of a destination to its tourism brand is also a factor in developing more tourism in purposes. Considering the importance of this issue, the present study aimed to investigate the factors and stimuli effect on increasing the transformation of urban and rural areas to tourism brand in Guilan province. The present research is in terms of purpose, applied and method of doing it. The data collection tool and the questionnaire and interview information. The statistical population of the research is experts and tourism specialists in Guilan province, using targeted sampling method, 50 experts were selected as samples. To answer the research questions, the binary logistics model and qualitative analysis were used. The results of the research indicate that linear and meaningful communication has existed with the factors and stimuli of the research with the conversion of urban and rural places to the tourism brand. Also, the results showed that among the five factors in question, three factors of diversity of job opportunities, culture and natural assets and local infrastructure have had the most effects on the transformation of urban and rural areas in Guilan province for tourism brand.
