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Showing 55 results for Tourism

Faranak Behdost, Professor Keramatollah Ziari, Dr Hossein Hataminejad, Dr Hassan Ali Faraji Sabokbar,
Volume 0, Issue 0 (3-1921)
Abstract

Today, due to the conditions of globalization, branding of cities is very important due to the tourism potential and most areas with planning in this area try to further economic development and deprivation through tourism. In this study, the research strategy is deductive and its purpose will be practical. The required data and information are from library resources and survey (questionnaire and interview) of experts. The meta-swat technique is based on an inside-out approach and a resource-based perspective and provides competitiveness to cities and regions. The city of Kermanshah has high capabilities to attract tourism in order to be urban, regional and global competitiveness. The findings of this study show that among the capabilities and capabilities of Kermanshah, the existence of historical and cultural monuments such as, Taq-e Bostan, pillars, historic houses, museums, etc., the role of the center of handicrafts, cultural similarities with people living in Iraq and Turkey, culture, Beliefs and customs as tourism potentials of Kermanshah have four characteristics (VIRO) and in fact, this feature is the most strategic fit with macro variables affecting tourist attraction and urban competitiveness through tourism in the city of Kermanshah. Among the major influential variables of the Corona pandemic, the existence of sanctions against Iran, climate change and natural disasters and lack of funding, have the greatest impact on the urban competitiveness of Kermanshah. According to the sources and macro variables, a strategic fit map was drawn and appropriate solutions were provided.
Somayeh Jahantigh Mand, Amir Karam, Ezat Ghanavati, ,
Volume 0, Issue 0 (3-1921)
Abstract

  Geotourism is one of the important ecotourism species with a responsible and conservation-oriented approach that emphasizes the popularization of the earth sciences and the cultural, social and economic development of indigenous communities. Geosite, as the concept of the basis of geotourism, emphasizes places with geological or geomorphologic values, along with added and complementary values. In order to evaluate the geotourism conditions of a region and to assess its capabilities for management, it is necessary to value Geotourism has been identified and evaluated. The city of Firozkouh, with its numerous heritage land, is one of the areas prone to geotourism. In this research, through library and survey methods and using geotechnical assessment methods including Fascias method, GAM method and land degradation method, the city's geocytes from different perspectives were evaluated and analyzed. The results show that most of the geocytes of the region have a weak link with the native community despite their high profile and high educational potential and aesthetic value, and their vulnerability and their risk of collapse are increasing. It also faces a major challenge in terms of conservation and tourism services. In proritizing geosites, the Waznah geosite, Vashi Strait and Burnik Cave were favorable for investment and marketing. Also, in terms of Geopark capabilities, it turned out that the city could not become an independent geopark, but could play an important role as part of the geopark of Damavand.

Mr Alireza Shojaei Nouri, Dr Gholamreza Janbazghobadi, Dr Sadrodin Motevalli,
Volume 0, Issue 0 (3-1921)
Abstract

Coastal environmental degradation as a result of Caspian Sea water level fluctuation are very probable and human behaviors in non-optimal choice of the land use locate intensify these losses. Coastal tourism, as one of the coastal land uses is heavily influenced by fluctuations in sea level in both marine transgression-regression statuses. In current study, to investigate the Caspian Sea water level fluctuation impacts on coastal land use and urban tourism (Noor and Royan Cities), at first, sea level historical recorded data in Baku, Bandar Anzali and Nowshahr tide gauge stations were studied during 1840 to 2019. Landsat and Sentinel-2 satellite images and histogram filtering were used to extract the shorelines corresponding to the mentioned levels. Survey the tide gauge data showed that the lowest and highest water levels were recorded in 1977 (-28.5 meter) and 1993 (25.24 meter), respectively. According to the latest water level data, its value on November 2019 has reached the lowest level in the last three decades (-27.31 meter). 214 hectares of coastal lands of Noor and Royan Cities have been submerged due to the Caspian Sea water level rising from 1977 to 1995. Analyzing the Royan city land use in relation to the shoreline of July 1995 shows that 11 city blocks have went beyond this shoreline and have expanded to the sea. Interesting facts about these 11 blocks is that they are residential and tourism land uses. Also, in the coastal zone of Noor city, three important utilities of coastal tourism, including groin built in the breakwater of Noor recreational port, Negin Noor coastal complex and floating pier of Aryan Hotel, are the most important utilities related to Caspian Sea water level fluctuation that their performance is strongly influenced by these fluctuations.
Morteza Ramezani, Mahdi Vatanparast, Ezatolah Mafi,
Volume 0, Issue 0 (3-1921)
Abstract

Abstract
Due to the increasing importance of tourism, determining the location of Bojnourd is an inevitable necessity. The city of Bojnourd has been affected by this phenomenon by having special capabilities and opportunities for tourism in different economic, social, environmental and physical dimensions. The present research is of applied type and is a descriptive-analytical research method. SPSS, AMOS and Expert choice software were used to analyze the data. The statistical population of the study is the citizens of Bojnourd. The sample size was calculated to be 384 people using the Cochran's formula and was randomly distributed in Bojnourd. Research findings show; With 95% confidence, tourism development has affected the urban development of Bojnourd.
Also, among the variables explaining urban development, the growth of cultural services with a factor load of 0.67 had the highest correlation with the hidden variable of urban development. The index of development of infrastructure and construction facilities and services with a factor load of 0.66 is in the second place and the variable of improving the livelihood of residents with a factor load of 0.56 is in the next place. Finally, the index of increase in public services has a factor of 0.52 and has the lowest correlation with its hidden variable. The results of the structural model also show this Tourism has played an important role in the urban development of Bojnourd.
Somayeh Jahan Tigh Mond, Dr Mostaf Hadavand Mirzaei,
Volume 0, Issue 0 (3-1921)
Abstract

The development of nature-based tourism is dependent on the introduction and attention to the attraction of natural tourism attractions. In fact, identifying the factors affecting the increase in the attractiveness of ecotourism and geotourias places is among the most important issues in the development of tourism and naturalization of an area. According to this, the purpose of the present paper is also to investigate the factors affecting the attractiveness of tourist and geotorrhean locations in the study area. The present research is applied in terms of purpose and in terms of its method, descriptive-analytic. The data collection tool and information questionnaire and interview are. The statistical population of the research is experts and specialists in Tourism in Khorramabad in Lorestan province. In this research, 50 experts and natural tourism specialists were selected as samples. The research results indicate that four factors of ecotourist and geotourist tourism products, natural assets, and development of tourism infrastructure and create opportunities of nature-centered tourism boom are the most important factors in increasing the attractiveness of tourist places and geotorrhea. Also, the results showed that the strengthening of regional tourism infrastructure, private sector investment in tourism and the recognition of natural tourism capacities and tourism attractions, and planning for its development, are the most important strategies for development of natural tourism in Khorramabad.

Seyed Komeil Salehi, Ms Habibeh Nabizadeh, D.r Amineh Anjem Shoa,
Volume 0, Issue 0 (3-1921)
Abstract

The purpose of this study was to investigate the factors affecting the increase in attractiveness of tourism purposes in Tehran. The present research is descriptive-analytical in terms of purpose and method. The data collection tool is a question and interview. The statistical population of the study includes experts and experts in the field of tourism, which was selected using Cochran formula and simple random sampling method, 210 tourism experts were selected as samples. Descriptive tests and logistic regression test were used to analyze the data. The results of this study indicate that from 210 active in Tourism in Tehran, 91 people believed in 43.3%, with attractiveness of tourist destinations in Tehran at high level, 29% believed that the level of charm at the appropriate level and only 27% He believed that the attractiveness of tourist destinations in Tehran is at a low level. The results in the field of effective factors on increasing the attractiveness of intentions due to tourism development also showed that among the four factors intended, respectively, factors of 1) innovative business opportunities with impact coefficients (613/0), 2) assets Natural / cultural and historical city with a coefficient of impact (0.577), 3) Development of tourism infrastructure with an impact coefficient (0.497) and 4) urban development agent with an impact coefficient (0.473) had the most effects on increasing attractiveness Due to tourism development in Tehran.

Saleh Ghorbani, Elham Nazemi, Amir Gandomkar, Zeynab Talebi,
Volume 0, Issue 0 (3-1921)
Abstract

Recognizing the benefits and advantages of tourism development has created a kind of competition to attract these benefits among cities. To achieve these benefits, urban policymakers have focused on new tools in their planning strategies and taken steps to use new concepts such as branding goals. Such conditions have made the position of destination branding as an influential factor in the development of urban tourism important and vital. Urban branding is a powerful tool in the hands of governments to attract visitors and investors and thus economic growth and prosperity. Of course, it should be noted that establishing an urban brand strategy is not an easy task. The most important problem in relation to tourism and urban branding is the tourism infrastructure and socio-cultural identity of today's cities, which affects tourism destinations. The purpose of this study is to develop the brand of Zanjan city with a focus on tourism destinations. In this regard, using a set of quantitative and qualitative tools and questionnaire and interview tools, an attempt was made to introduce a city brand appropriate to the identity and tradition of Zanjan. Based on this, the urban brand "Zanjan, the pristine city of culture and religion" was selected as the tourism brand of this city, and finally suggestions and policies were presented to promote tourism in Zanjan. The results and achievements of this research lead to providing a sustainable model for the establishment, promotion and protection of the tourism brand of Zanjan city and middle scale cities.
 
Laaya Jalilian, , Mohsen Ahadnejad, Hiwa865@gmail.com,
Volume 0, Issue 0 (3-1921)
Abstract








Abstract
Policy-making in tourism development planning requires the use of new methods in the field of urban governance. In accordance with this approach, it is necessary to apply policy focusing on the processes of "developing a good governance model for tourism in the post-corona era in Iran" in order to solve the problems caused by this disease, which puts double pressure on the body of the tourism industry, through To reduce the evaluation of tourism governance indicators and provide the basis for their implementation. The method of this research is descriptive-survey and with practical purpose, using documentary studies and field research. We have used the interview tool for the qualitative part (data analysis of the foundation) and studying the appropriate indicators of tourism. The statistical population includes elites and people involved in tourism in the country, and the statistical sample includes 14 of these people, who were selected by a combination of judgmental and snowball sampling methods. In-depth semi-structured interviews were conducted by comparing data in open, central and selective coding until the stage of theoretical saturation and separation of main and sub-categories, and the data theory method of the Strauss and Corbin Foundation (1998) was used to analyze the obtained data. has been The results of this research, according to the identification of the indicators of meritocracy and the introduction of the causal conditions of the use of meritocracy in Iran's tourism industry, lay the groundwork for the formation of consequences such as; Improving the business environment, especially after the recession crisis of this industry due to the spread of Covid-19, creating a competitive advantage, etc. through providing suitable platforms, including: organizational measures, strengthening and improving infrastructure, technological capabilities, etc. and using information and communication management strategies, marketing strategies, supervision and monitoring, etc., which are displayed as a model.
 
Mohammad Najarzadeh, Aliakbar Bidokhti, Jamal Moradnejad,
Volume 15, Issue 36 (6-2015)
Abstract

According to WTTC (World Tourism and Travel Council) forecast tourism contribution of global GDP will be about 6000 billion dollar in 2020 and will create 300 million job Therefore, Tourism could be considered as multidimensional field that response to tourists needs with diversity interests and motivations. Shopping is the most necessity needs and it is the one popular activity for tourists. Border regions facilitate this activity because they have two potentials: appropriate geographical situation and non-favorite economic condition for host community. One of the best and most popular border cities in Iran country is Baneh that placed in the west boundaries between Iran and Iraq country. Region’s Economy  extremely depends on tourism shopping and majority of the host community directly or indirectly involved in that bussiness. Therefore, we can connect tourist's satisfaction with welfare and/or economical condition improvement. As, if it realize positively, region will develop in close future. This paper aims to evaluate performance of factors influencing tourists overall satisfaction in the Baneh border city due to important of development issue. Here, factors divided into two categories: shopping factors and tourism environmental factors. This research has followed a practical object, a descriptive approach with Field- Survey type in the method. Statistical population included tourists who have traveled to baneh city to purchase mainly. Matching to Morgan's table 400 tourist as statistical sample have selected and the questionnaire give to them randomly. The tools for gathering were base on two method, early data (from the field- survey study) and secondary data (from the library studies).   An analysis of the results revealed that, in thematic destinations, in addition to factors related to specific Theme (Subject) that they were more influencing, The tourism environmental factors also can  influence on the tourist total satisfaction . In sumery, this research aims to examine amount of satisfaction factors impact on the overall satisfaction. Finally, suggestions for relevant governmental institutes are provided.


 
Hamid Jalalian, Fariosh Namdari, Asghar Pashazadeh,
Volume 15, Issue 36 (6-2015)
Abstract

Nowadays most of the countries have chosen the tourism as a development strategy for the rural areas. The Hajij village with worthy natural, cultural and anthropological heritage has known as a tourism destination in Kermanshah province and west of Iran. In this research, the effects of tourism are studied in this village. The methodology is descriptive-analytic method. The necessary data were collected through both library and field methods. The population of this study equals to 180 persons- based on Cochran Table- including the 130 residents, 15 local governors and 35 visitors were selected by simple random method. Research tools include a researcher made questionnaire which its validity was confirmed based on the collective opinion of the universities professor's and experts of executive organizations. The reliability of the questionnaire was calculated at 0.867 using Cranach’s alpha test based on 20 pretesting. Data analysis was held by factor analysis in SPSS 21 software. The research findings showed that there are six main factors among 30 variables which interpret 70 percent of the variance of the tourism effects the most important is physical- facilitator effects. Moreover, the positive effects were %65.8 and the negative ones were %34.2 based on factor analysis.
Mohsen Shaterian, Sedigheh Kiani , Yones Gholami , Zahra Montaseri ,
Volume 17, Issue 44 (6-2017)
Abstract

A most important part of the world’s tourism activities is based on the use of nature and areas having valuable natural potentials. one most considered in this regard the aim of this research is priorititing the affecting factors on development of ecotourism in villages of Barzok district. As a need for tourism planning. The research method is descriptive – analytical And Results are combined using ANP and DEMATEL methods. MATLAB and Super Decisions software used for Results analysis. The results show that among the 17 criteria participate of local and regional investors and giving respansibilitis of Assignment, Tourism organizating and managment to local people have the highest score and stand in the first rank. Visiting tours, especially during Rose water production and during growing season of Medicinal Plants and the use of local and interested people as a tour leader and stand the second and third respectively.


, , ,
Volume 17, Issue 46 (12-2017)
Abstract

Today, tourism is the high level of development to the economies of most countries in the world have provided, as the basic unit of economic development is considered. In the meantime, the attributes or characteristics of tourism resources to be able to perform activities of tourism, destination guides. On the other hand Kashan city with a long history and its historical Each year, has attracted many domestic and foreign tourists and tourism at the national level to shine as a city. The purpose of this study was to evaluate indicators of Kashan tourism development strategy based on four criteria: comfort, competitiveness, information technology and communications and tourism management. This research method in terms of purpose and terms of method, is descriptive. The method relies on the harvest field data collection using a questionnaire that has been obtained through Cochran Formula 382.The study group this study included groups of tourists, which is in the research questionnaire, each from each group was given the status of tourism development indicators of in Kashan be determined. After the above steps to classify data using SPSS the software and one-sample t test through the conclusion reached. The city of Kashan in terms of all indicators of tourism development (with the exception of information and communication technologies), as was proper, and in general indicators of tourism development Kashan is higher than the theoretical mean. The relevant authorities in relation to information technology and communication possibilities in the tourist sites should offer new strategies that can obtain the consent of tourists and the proposed strategies were presented.
 

Dr Seyed Hojjat Mousavi, Mis Asiyeh Abbasian, Mis Parinaz Zoormand,
Volume 17, Issue 46 (12-2017)
Abstract

Therefore, this study was to evaluate the ecological potential of Ecotourism development in order to study extensive and focused outing in Shahreza County. In this respect, the ecological model of tourism development assessment was fitted. At first, data of slope, aspect, soil order, bedrock, vegetation, temperature and sunshine hour parameters were obtained, and the appropriate areas maps, from the perspective of each parameter is drawn with due observance of the principles and conditions of the said model, and apply the its thresholds. Then, the final mapping of focused and extensive outing of tourism development was drawn by the integration of prone areas maps. Eventually, the final layer of outing was assessing accuracy through the encounter of the natural attractions and rural centers layers. The results showed that extent about 9.0198 and 3.9526 km2 (0.32% and 0.14%) of the Shahreza County are appropriate for the development of one and two levels of focused outing, respectively. Also, extent about 263.1973 and 298.1843 km2 (9.41% and 10.67%) are appropriate for the development of one and two levels of extensive outing, respectively. The high adaptation of the natural attractions and rural centers to the classes evaluated of ecotourism development maps has been showed the acceptable accuracy of the tourism development and the spatial and land use management maps is the Shahreza County.
 

,
Volume 17, Issue 47 (12-2017)
Abstract

 In recent decades, developing urban tourism as one of major economic activities in different countries has caused many managers and planners to consider increased quality of tourism experience and protecting interests of host communities to expand the activities of this industry, knowing potentials, existing problems, decision making and planning. To do so, strategic planning can be propounded as a response to difficulties occurred due to lack of appropriate planning in tourism. In core tourism like all other commercial activities, strategic tourism should be depicted. So, one of strategic planning models used to develop tourism particularly urban tourism is a traditional model called SWOT. Therefore, in present study, it has been endeavored of Shahr-e-kord located in Chaharmahal-e-Bakhtiari as well as to analyze difficulties and problems existing in respect of Shahr-e-kord tourism. His study is a descriptive-analytic one and was done using filed studies and data gathered through evidence and libraries, questionnaires (considering the attitude of 70 officials and tourists) and Internet. Then, data was analyzed using excel software and strategic model of SWOT. Results suggested that due to having high capacities for tourism, Shahr-e-kord suffers from lack of enough infrastructure problems. On the other hand, it encompasses opportunities for educated young people to be employed and for investing. Some of major solutions to develop tourism are to increase advertisement, provide welfare and accommodation facilities, attract investment and be protected by government.

 

Nasser Bayat, Seyed Ali Badri,
Volume 18, Issue 49 (5-2018)
Abstract

This research is conducted on tourist segmentation in the touristy catchment area of Kolan river in Malayer Township. The statistical population is tourists who travel to the area for recreation, tourism and leisure. The research tool is a self-administrated questionnaire. By the method of Simple random sampling we collected a total of 200 questionnaires of tourists in the study area. Descriptive statistics and exploratory factor analysis and cluster analysis was used to analyze the research data. Based on the results of factor analysis were identified even major factor in tourists' motivations at the regional level, including: Rurality, sense of place and place belonging, rest and relaxation, nature-based tourist activities, group outdoor recreational activities, purchase the rural production, excitement and novelty, spirituality and solitude. According to this motivational factors final result of tourism segmentation shows that tourism demand in the market consisted 7 difference segments. cluster 1 with a diverse motivation of 12%, cluster 2 with togetherness motivation 17%, third cluster as a younger age group with adventure motivation 18.5%, cluster 4 with rurality motivation 15%, fifth cluster whit shopping motivation 10%, sixth cluster with sense of place and desire for comfort and rest 19.5%, and seventh cluster with a particular tendency to sense of place 7.5% of the sample population as a whole. The results could be utilize in order to optimize the use of available resources in the area by managers and local authorities, as well as owners of tourism businesses, compatible with the actual needs of  various sectors in rural tourism market.

Jamileh Tavakolinia, Mostafa Haraeeni,
Volume 18, Issue 49 (5-2018)
Abstract

Tourism quality is important factor so that influence in return of tourists. Hence, it needed to be developed tourism quality due to stimulate domestic and foreign investment, increase business, and improve economic and social conditions. This study has an applied perspective relevant to type, and has an analytical approach pertaining to descriptive method. Using a questionnaire and taking the reliability of the data into account, the Cronbach’s alpha coefficient (0.834) and content validity, the data and required information were collected; and analyzing the number of 354 forms referring to the Darband restaurants were performed, with respect to documentary research and fieldwork in the sample tests. Based on facts collected due to satisfy consumptions; we found some gaps including, the widest gap of QoSs is relevant to tangibles with average distance -0.33, and narrowest gap of QoSs is pertaining to responsiveness with average distance 0.34. In next step, using Kano model we categories’ QoSs, and the results, based on customers’ respond, shown that 6 features categorized as “attractive,” 5 features categorized as “one-dimensional,” 6 features categorized as “necessary,” and 2 features as rest of 19 characteristics categorized as “unconcerned.” Eventually, according to the findings performed an inspection due find out about a relation over the Spearman correlation, and education, and income.
 

Sajad Ferdowsi, Najmeh Nazari Mazidi, Mehdi Modudi Arquhdi,
Volume 18, Issue 49 (5-2018)
Abstract

This study was conducted to estimate the index of Remaining carrying capacity of host community to tourism development. The method of data analysis is descriptive-analytical. In order to collect the initial data, a field survey and a questionnaire were used. The study population is comprised of specialists related to the subject and residents of Shahroud (host community). The sample size for distribution of the host community questionnaire is 125 people (65 inhabitants, 41 tourism business owners, 19 officials). In this regard, 20 questionnaires have been considered for the survey of experts. Method of determining the carrying capacity of the host community in the study adapted of Battelle Environmental Evaluation System (BEES) that it is used for environmental impact assessment (EIA) and the limits of acceptable change (LAC). The results of data analysis showed that based on barometer of sustainability Alan Prescott, and according to the parameters obtained by (0.426), carrying capacity of the host community, by positioning the floor of 0.41 to 0.60 of the situation is balanced state. Therefore, it is understood that the host society has a balanced attitude towards tourism and is not opposed to its development. As a result, it is essential to use existing potentials in order to sustainable tourism development, necessary planning should be made by tourism managers to attract more tourists to this area.
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Engineer Elham Azizikhadem, Doctor Kazem Rangzan, Doctor Mostafa Kabolizade, Engineer Ayob Taghizadeh,
Volume 18, Issue 51 (7-2018)
Abstract

The tourism industry has become a major economic activity in the early years of the 21st Century and is considered one of the most productive and most employment-oriented global industries. Tourism is one of the most important factors generating wealth and employment in the world. It is necessary to plan for the proper exploitation of this industry, The most important steps to plan are to locate sites for providing tourists with the services they need in the form of tourist villages, This research is for the city of Shush which is one of the most important tourist areas of Khuzestan province And since it has many ancient monuments, it has attracted many tourists, , But the city has been at a very low level in terms of having a space worthy of tourists. Therefore, the conditions reinforced the idea of creating a tourism village. In this research, location-based discussion was conducted through a fuzzy inference system, Finally, the Fuzzy Topsis method has been used to protect the environment and to some extent extend sustainable tourism development. The ranking of these sites is based on environmental criteria. In the fuzzy inference system by applying the layers required in this method, four sites are considered to be very suitable.Then, using Fuzzy Topsis, which includes 10 criteria and 4 options, identified the best site on site 4. This site will bring the least damage to the environment, Located on the banks of the Dez River, most of the area has been covered by ground. In terms of maintaining environmental criteria, the site has a completely organic environment than other sites.
Esmail Heydari Alamdarloo, Hassan Khosravi, Sahar Nasabpour Molaei,
Volume 19, Issue 54 (12-2019)
Abstract

Proper climate and adequate knowledge tourism and can be as an attractive or unpleasant factor for tourists. The purpose of this research is to evaluate the tourism climate of Yazd province as one of the most important provinces in the arid regions of the country. For determining the tourism presence comfort in the Yazd province, Tourism Climate Index (TCI) was used. In order to investigate tourism climate index data from 17 meteorological stations was used. Then by calculation sub-indexes and TCI, zoning of TCI and sub-indexes for Yazd province was done with ArcGIS environment. The results showed that October, May, November and April are the best months for tourism activities in Yazd province, and January, July, February and December have the lowest average of TCI index respectively. The most changes in TCI occurs in July and the lowest changes is in October. According to Scott & McBoyle classification, the TCI annual classification shows that Yazd province is placed in two classes: Bi-modal shoulder peak and Dry season peak. Generally, the mountainous area with an altitude of more than 2,700 to 3,000 meters and their surrounding areas when rainfall and lower temperatures is not a limiting factor have the best tourism conditions in the dry season. Other areas with less height of 2700 to 3000 meters have the best climatic conditions for tourism in the spring and autumn.
 
Dr Amir Karbassi Yazdi, Dr Bahar Beishami,
Volume 19, Issue 54 (12-2019)
Abstract

The aim of this research is to identify and prioritize impact factors of service quality in Tourism Industry. Today, Tourism knows as the most important factors for incoming of countries and Iran is one of the 10th best countries about site seeing. Hence, based on rules, the dependency of Iran’s budget on oil have to decrease. The trip is one of the most important things for each Iranian's family. Therefore, the quality of services in the tourism industry can effect on the quantity of trips. So, these factors must be identified and then the rare resources of travel agencies are allocated to them. One of the evaluation models of service quality is Servqual that has 5 criteria such as reliability; responsiveness; assurance; empathy and tangibles which each of these criteria has sub-criteria. Travel agencies can implement this model and evaluate the service quality of them. But after identification of these factors, allocation of these rare resources such as HR, budget, time for implementing improvement programs is the most important factors for each agency. Hence, for allocating rare resources of travel agencies, Rembrandt method is used. Statistics society of this research is all passengers who travel in other in the internal or external city of Iran during Esfand month. This research is done by survey and sampling did by random. The result shows that among five criteria, sympathy criterion has high priority and among sub-criteria, creating trust in customer has high priority.
 

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