In recent decades, developing urban tourism as one of major economic activities in different countries has caused many managers and planners to consider increased quality of tourism experience and protecting interests of host communities to expand the activities of this industry, knowing potentials, existing problems, decision making and planning. To do so, strategic planning can be propounded as a response to difficulties occurred due to lack of appropriate planning in tourism. In core tourism like all other commercial activities, strategic tourism should be depicted. So, one of strategic planning models used to develop tourism particularly urban tourism is a traditional model called SWOT. Therefore, in present study, it has been endeavored of Shahr-e-kord located in Chaharmahal-e-Bakhtiari as well as to analyze difficulties and problems existing in respect of Shahr-e-kord tourism. His study is a descriptive-analytic one and was done using filed studies and data gathered through evidence and libraries, questionnaires (considering the attitude of 70 officials and tourists) and Internet. Then, data was analyzed using excel software and strategic model of SWOT. Results suggested that due to having high capacities for tourism, Shahr-e-kord suffers from lack of enough infrastructure problems. On the other hand, it encompasses opportunities for educated young people to be employed and for investing. Some of major solutions to develop tourism are to increase advertisement, provide welfare and accommodation facilities, attract investment and be protected by government.

 

Tourism with a wide range of environmental, economic, social and physical impacts is one of the factors affecting the pattern of land use which, depending on the region's ability to attract tourists, as well as the type, volume and forms of tourism, the intensity and quality of this change effect varies. One of the many factors that can affect sustainable urban development is tourism and its consequences, so that a comprehensive study of the implications of tourism development in a metropolitan area needs to be considered as a sustainable urban development. The method of research is after collecting field information. Using a completed questionnaire, SPSS software is used to analyze the data. Then, using descriptive and inferential statistics, we analyze the relationships between the variables. And also, to show the results of analytical and descriptive data GIS and Excel software were used.  Finally, in GIS software environment, the zoning of the best places for tourism development will be analyzed. The results of this research show that from the perspective of half of the officials and government experts, the expansion of tourism industry, on one hand, causes the region's economic prosperity and, on the other hand, reduces regional security and causes pollution of the environment. 

The city of Tehran, based on the 1404 document and the comprehensive plan approved in 2007, is a global, sustainable and coherent city with a structure suitable for leisure and leisure as well as a well-informed urban community with appropriate infrastructure. In order to achieve such a definition, the mentioned documents include promotion of the role and position of Tehran in transnational, national and regional levels, economic development and prosperity of the city of Tehran, improvement of communication networks, environmental protection, active restitution and conservation of natural heritage , Historical and cultural city of Tehran, and the development of green spaces, public spaces, recreation and tourism are predicted. One of the most important areas that can be used to operate the above strategies is the urban tourism area in the Tehran metropolis. Therefore, the issue of competition in urban tourism is an important factor in the progress of all cities of the country in competing with each other and, as a result of the prosperity and prosperity of the country at the national level, and then in competition with neighboring countries and globally, will make rapid progress and attract much capital to the country. The main objective of the research is to study the political geography of competition in urban tourism. Seeking to reach the goal of this article, the statistical population of the study is the provinces of Iran, which Tehran province has selected as a case study. In line with the aim of the study, data related to tourist attractions were collected using the Statistical Yearbook of the provinces (Tourism Organization, Cultural Heritage, Governor's Office in 1395) and then TOPSIS and ARC map software were used to map the provinces.

It is important to examine the effect of the tourist personality on the choice of tourist destination. In the meantime, using Hofstede's cultural model in analyzing the effect of tourist personality dimensions on the intention to visit through the perceived homogeneity variable greatly helps to understand this issue. In this research, the effects of femininity, masculinity, ambiguity, avoidance of individualism and collectivism on the intention to visit have been analyzed. This research is applied in terms of purpose and methodological in addition to descriptive and survey research. In this regard, 384 questionnaires were distributed among tourists from German, Japanese, French, Arab (Iraqi), Italian, Austrian, Chinese nationalities residing in five star hotels in Tehran. Structural equation index was used for data analysis. The results show that tourists prefer brands that match their perception of the destination brand. The findings of the study indicate that the personality dimensions of the tourist intent through the popularity of tourism destinations and the image of tourist destinations influence on the perceived homogeneity of the urban tourism brand and the masculinity of the tourism city brand; Perceived homogeneity of urban tourism brand is effective and femininity of tourism city brand does not affect perceived homogeneity of urban tourism brand. The results of this study indicate that Tehran has a masculine brand and people are selected to be masculine and to be collectivist and ambiguous. In fact, the results of the study showed that in selecting tourism markets for Tehran, one should look for tourism markets that are characteristic of the Hofstede model in terms of masculinity, ambiguity and collectivism, as well as the development of tourism spaces for women.

Nowadays, tourism, as one of the key components, has a special role in developing societies and countries. Here, urban tourism - as a significant parts of the tourism industry - has a special place in improving the economic and cultural development of cities and has turned into one of the most important, exchange yielding, and income creating industries. Nevertheless, the development of this industry in cities faces some challenges and problems. This calls for a new and integrated planning to take advantage of opportunities and face the challenges ahead. Future studies can take very effective steps in planning for the development of urban tourism and mapping out the desired future of tourism, and by presenting proper solutions, it can stop the emergence of challenges and the realization of an undesirable future. This study was working towards in line with this purpose. In the present study, using Delphi technique, 36 factors were identified as the primary factors affecting the future of the development of urban tourism in Khoy. The structural analysis method was used with the help of MicMac software to extract key factors, where 12 factors were selected as key factors. Then, the probable situations were defined for each key factor. In the next step, to measure the effectiveness of the occurrence of the status of each of the factors on the occurrence or non-occurrence of other factors, a 33 × 33 matrix was designed and given to the experts. Finally, to compile probabilistic scenarios and to identify desirable scenarios, the data for this matrix were introduced into the scenario software. ScenarioWizard software reported 1406 poor scenarios, 4 strong scenarios and 13 credible scenarios by performing the needed analyses. Examining the credible scenarios showed a relative ruling of static, critical and undesirable situations over the desirable and ideal situations. Apart from the first scenario with desirable and progressive features, the rest of the scenarios do not show a desirable future in minds for the development of tourism in Khoy.