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, , Jamaleddin Honarvar,
Volume 25, Issue 77 (6-2025)
Abstract

The Corona virus epidemic has raised many challenges for countries around the world, with the tourism industry not missing. To address these challenges in the tourism industry, recovering and compatibility measures are a matter that requires more attention. Given the importance of this issue, this study examined the resuscitation and recovery of urban and rural tourism during the post -Corona era. The present study is the functionality and method of doing it (qualitative and quantitative). The data collection and information collection tool is exploratory and deep. Research societies are research experts and experts in the field of tourism, which were used by the non -explicit sampling method and targeted 50 deep interviews. The qualitative method of theory, the Stras, and the Corbin were used to analyze the information and answer the research questions. The results of the study show that according to experts, 34 concepts were identified for the restoration and recovery of urban and rural tourism in the post -Corona era. The restoration and restoration of rural tourism is primarily influenced by the holding of small tourism festivals, eco -tourism development, local tours development, promoting agricultural tourism, ecotourism and rural tourism development. While digitalization of tourism services, travel restrictions, expansion of health tourism, tourism cooperation, increased online guides and tour leaders, and expanding virtual trips are the most important measures to restore and restore urban tourism. The results of this study can also be used to restore and restore urban and rural tourism in other parts of the country.


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