Mohamad Hadi Setavand, Fazel Hajizadeh, Hosin Yaghfoori,
Volume 19, Issue 52 (3-2019)
Abstract
Urban Public Service structuring the form and nature of the physical, social and spatial city; Therefore injustice in how to distribute it, the structure, on nature of the city and class segregation affects urban areas and Urban management is faced with serious challenges. In the same vein, the main purpose of this study, Spatial analysis of enjoyment levels ten main areas of the Shiraz city of Urban service. The research method is descriptive-analytical and its type is practical. In collecting data library method and field has been used. The statistical population of ten main areas of the Shiraz city that according to the 10 overall index and 49 components crucial public services Assessed. For analysis and grading the urban districts from the view point of enjoing public services, some models including Fuzzy TOPSIS, VIKOR and WASPAS have been used and for reaching to a unified result in data analysis of different models, the blended average of ranks has been used. The results of this method showed that Areas 1, 2 and 4 have in the first rank, areas 3, 6 and 7 in the category semi, Districts 8 and 10 low Enjoyment and Zones 5 and 9 enjoyment been lacking in class. The findings of this study show that the distribution of public services in areas of City Shiraz with Spatial justice approach does not match .At the end of this article, strategies according to research findings been proposed.
Alireza Mirzaei Qatarollar, Hassan Saberi, Hamid Reza Saidnia,
Volume 22, Issue 67 (12-2022)
Abstract
Previous research has acknowledged the importance of human resources in service companies by influencing the end customer and has shown that if internal marketing succeeds, external marketing will also develop, but describing this development is beyond the reach of purely quantitative or qualitative studies. . In this regard, simulation can come with the help of the humanities and identify the factors influencing the development of internal marketing. In this study, using the systems dynamics approach, factors affecting the success of internal marketing were investigated. The statistical population is all marketing experts at Fiberglass. Primary data were obtained through interviews with them and secondary data from company documentation. Dynamic drawing and modeling and final loop identification through VENSIM PLE software Four key loops were identified for the dynamic internal marketing model that included customer orientation, knowledge, satisfaction and motivation. And the results showed that if the identified four loops were supported and developed, internal marketing would have a high growth. Among these factors, customer orientation became more important to be achieved by developing a culture of customer orientation in organizations.
