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Mohtaram Mirzaeian, Dr Bijan Rahmani, Dr Majid Shams, Dr Abbas Malekhoseini,
Volume 20, Issue 58 (9-2020)
Abstract

The real world has been created of extremely complex mosaics. The regional analysis entails the study of the mechanism of the processes involved in systems that are capable to explain the emergence, growth and decline of a region, but like any other geographic research, doing comparison in such a study is inevitable. The cities of the world are now the homes of more than half of the world’s population. Perhaps the most important global challenge of our age is to make sure that whether the planet remains habitable and provides sufficient resources for future generations. In this study, a descriptive-analytic method has been used to analyze the effects of information and communication technology in urban sustainable development in west urban areas of Kermanshah province. The statistical population of the study consisted of 184642 people that 386 individuals were randomly selected as the sample. The required data were collected by documentary-library method and field study and analyzed and processed using SPSS software and variance analysis model. The results showed that the cities of Qasr-eShirin, Gilan-e Gharb, KerendGharb, Sarpol-e Zahab and Islam AbadGharb obtained the first to fifth ranks respectively in terms of the affectability from information and communication technology in sustainable urban development.

 
Mino Lafafchi, Mozian Dahashi Sharif, Iraj Etesam,
Volume 20, Issue 59 (12-2020)
Abstract

Technological innovations are known to be effective parameter in developing and designing architectural spaces in metropolis; however the impact of technology on the architecture of different communities in the world is not the same. The purpose of the paper is to depict a clearer view of the relation between culture and technology in contemporary architecture in globalization era. This paper examines the theories in the context of globalization by applying descriptive-analytical method by investigating documents. The results indicate that the relation between culture and architecture in this context based on the viewpoint of the Castells and Giddens and Robertson, that based on the limited boundaries, limitations and network communities, is not weakened, but a new form has taken stand against the unification strategy and represents a kind of unity while pluralism.
The usage of technology includes removing boundaries, flexibility and diminution of distances. This can be investigated not only in the physical dimensions but also in various cultural aspects. The consequences affect architecture and culture that can be maintained by retaining the transcendental concepts of the past rather than superficial imitation of culture and technology in order to redefine new layers with the introduction of technology in globalization era.
 
Saeed Mohammadlou, Mohammad Mahdi Mozaffari, Babak Haji Karimi, Kamyar Kavosh,
Volume 21, Issue 62 (9-2021)
Abstract

One of the concepts that is widely considered in all societies today, especially in developed countries, is the electronic city. The e-city is not an invention or an innovative proposal, but a reality that has shown its place based on the needs of today's society. The aim of this study was to analyze the effect of components of business preferences in achieving e-city. This research is applied in terms of purpose and descriptive-analytical method. Data collection tool was a researcher-made questionnaire whose validity was confirmed as qualitative and quantitative validity and its reliability was confirmed using Cronbach's alpha method and combined reliability. In this study, in order to analyze the research data from the software SPSS and Amose were used. Findings of this study showed that the variables of customer knowledge, customer focus, customer lifetime value, value creation, technology, useful interaction and communication quality have a positive and significant effect on the realization of e-city. Among the research variables, the customer-centric variable with a path coefficient of 0.38 had the most impact and the customer knowledge variable with a path coefficient of 0.19 had the least impact.
Minoo Lafaffchi, Mozayan Dehbashi Sharif, Iraj Etessam,
Volume 21, Issue 63 (12-2021)
Abstract

In the contemporary century, with increasing development of technology, one of the challenges of contemporary architecture is to find its relationship with the culture. New technologies from industrialized countries with developmental goals are imported in an uncontrolled process. In contemporary Iranian architecture, technology has had a serious presence in various fields. The main purpose of the research was to investigate the cultural transformation of contemporary buildings in Tehran according to the application of technology. Due to the variety of types of use, this study focused on official complex compared to the two periods before and after the Islamic Revolution.The research method used in this research is combined (quantitative-qualitative). First, the components of technology and culture in accordance with contemporary architecture in the office buildings of Tehran have been developed by qualitative research method, then by quantitative research method, the relationship between key factors involved and the share of each component has been investigated. To examine the hypothesis, the relationship of three variables of culture, technology and architecture has been identified. In this study, cultural developments have been evaluated in two dimensions: mental and objective components. The results show that the effects of metamorphosis have had the greatest impact on the objective components of culture, including individual and social strata.Finally, the issue of technology application in contemporary office buildings in Tehran with a culture-based approach has been proposed in the form of a strategic model that will lead to the correct application of technology in office buildings in Tehran.
 
Alireza Mirzaei Qatarollar, Hassan Saberi, Hamid Reza Saidnia,
Volume 22, Issue 67 (12-2022)
Abstract

Previous research has acknowledged the importance of human resources in service companies by influencing the end customer and has shown that if internal marketing succeeds, external marketing will also develop, but describing this development is beyond the reach of purely quantitative or qualitative studies. . In this regard, simulation can come with the help of the humanities and identify the factors influencing the development of internal marketing. In this study, using the systems dynamics approach, factors affecting the success of internal marketing were investigated. The statistical population is all marketing experts at Fiberglass. Primary data were obtained through interviews with them and secondary data from company documentation. Dynamic drawing and modeling and final loop identification through VENSIM PLE software Four key loops were identified for the dynamic internal marketing model that included customer orientation, knowledge, satisfaction and motivation. And the results showed that if the identified four loops were supported and developed, internal marketing would have a high growth. Among these factors, customer orientation became more important to be achieved by developing a culture of customer orientation in organizations.


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