Mis Zahra Asgari Gandomani, Mr Hamid Roodbari, Mr Yaghoob Mohammadi,
Volume 0, Issue 0 (3-1921)
Abstract
Many sports consumers are concerned about environmental issues and have expressed interest in buying green products. However, the actual sale of green products is still not as expected. For this reason, the purpose of this study is to investigate the effect of environmental factors (attitude, concern and sense of environmental responsibility) on the purchase intention of environmentally friendly sports consumers. The present survey study collected information from 384 Iranian students using a seven-point Likert electronic questionnaire with 27 questions. The samples were selected using simple random sampling method. A total of 390 questionnaires were returned, of which 384 were approved. To analyze the data, PLS software was used for the reliability and validity of the model and to test the hypotheses of the structural model. The results showed that environmental attitude is an important driver of consumers' green purchasing behavior. Also, a statistically significant relationship between environmental responsibility and green purchasing behavior was obtained. But there was no statistically significant relationship between environmental concerns and green purchasing behavior. In addition, the relationship between individual green values with environmental attitude, environmental concerns, environmental responsibility and green purchasing behavior was statistically insignificant. For this purpose, companies can create a suitable image of environmental responsibility for their products in the minds of customers through appropriate strategies in the branding of their products, which makes them benefit from the support of customers who want to buy environmentally friendly products.
Narges Karimi, Farah Habib, ,
Volume 25, Issue 77 (6-2025)
Abstract
A sense of belonging to an environment is an emotional connection that takes place between people and the external environment. Many studies have shown that the existence of this connection and its deepening between the person and the environment has a significant role in promoting the physical environment and the emergence of positive social behaviors. Therefore, recognizing the sense of belonging and the factors affecting it and ways to improve it is one of the issues that can lead to the improvement of living conditions and physical environment. Among the many factors that affect the sense of belonging, the time factor as one of these factors can be effective from two perspectives; Duration of residence and age of the environment. In this study, while researching the effect of each of these factors on the sense of belonging of residents, a comparison between these two factors and the intensity of the effect of each on the sense of belonging has been done. The present study is applied in terms of purpose and descriptive-analytical in terms of method. In order to collect the required data and information, library and field methods and questionnaire tools were used. The statistical population of the study consists of citizens living in the six studied neighborhoods in Zanjan. The sample size was estimated to be 300 people using the Cochranchr('39')s formula. SPSS software was used to analyze the data. The results showed that the sense of belonging in the study areas is moderate to low. The results also showed that the duration of residence and the age of the environment have a positive and significant effect on the sense of spatial belonging and its components. Among the variables, the effect of the environment variable on the sense of spatial belonging is greater than the length of stay, so that the age of the environment predicts 27.1% of the variance of the variable of spatial belonging.
