Saadi is undoubtedly the master of lyric poem in Persian literature. His Melodious and impressive speech in comparison with other poets' sonnets, is related to many cultural, linguistic, expressive, pictorial factors. Although many elegant points concerning his poems have already been investigated by Henri Masse, Gh.Yousefi, A.dashti, M.Ebadiyan, S.Hamidiyan, T. Poornamdariyan, Z.Movahhed etc., there are still many details about the unique techniques in his sonnets which await further research in order to understand the secret of his beautiful speech and extraordinary impulse. In this article, we have addressed ''addressing'' as a determining factor. The determinative appearance of this factor in Saadi's sonnets has a great role in motivational aspect of his poems. Following a quick introduction of addressing, we present the factors that amplify this sense in saadi's sonnets. He has made the addressing factors in his poems by utilizing artistic techniques and making a presence feeling. It is concluded that the most important effect of "presence feeling" and the "addressing factor" is the audience's excitation. Finally, the addressed factors of saadi's speech are analyzed and presented. In this research, we have used the document analysis method and in the last section we present the distribution of data and statistics of the addressed factors.