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:: Search published articles ::
Showing 2 results for Social Semiotics

Effat Neghabi, Kolsoum Ghorbani Joybari,
year 18, Issue 67 (4-2010)
Abstract

Scary Tehran by Moshfegh Kashani is considered as a pioneering social novel in Iran.In this article, we have tried to examine this novel from the social science perspective in order to explain its semiotics and answer the question of what signs this novel implies and whether the symptoms are ideological. To this end, following some preliminary introduction of the science of semiotics, we have analyzed the manifestation of signs in this literary work. Our findings indicate that the author has efficiently benefited from using signs in order to portray social problems such as social class differences, bipolar social system, and injustice. Further, the author  highlights the ideological concept of the symptoms and signs and how they represent the contrasts between the rich and the poor of late Qajar Tehran.


Effat Neghabi, Mahnaz Akbari,
year 28, Issue 88 (7-2020)
Abstract

Semiotics is a research approach which evaluates the signs to understanding the hidden meaning in the context. This approach which utilize linguistics, sociology, and literary criticism, is an efficient way of analysis. Semiotic analysis of travelogues provides an opportunity to a new reading and better understanding of them. Moreover, semiotic analysis can clarify the role of travelogues in delineating and representing the social and cultural status of societies. Based on Pierre Guiraud’s theory, this paper attempts to reveal the hidden aspects of identity, culture and social customs of explored lands by reviewing the social signs in Haj Sayyah travelogue, which is the longest travelogue of an ordinary person with regard to time and place during the Naseri Era. Using a descriptive-analytic method, this study compares and sometimes contrasts the Iranian-Islamic culture with the European culture and the confrontation of human beings with themselves and the environment. The findings show that religious beliefs and issues, as signs of identity, are the most important concern for the writer who dealt with them critically both inside and outside of Iran. As a young clergyman, his excessive attention to holy places like mosques, temples and churches suggests his religious identity. 
 

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