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Showing 1 results for Patriarchy
Doctore Mohammad Khosravishakib,
year 32, Issue 96 (4-2024)
Abstract
Proverbs are a cultural tool that, due to their compactness and special phonetic and literary patterns, can destroy the intellectual resistance of the audience and impose a kind of conceptual and expressive tyranny on them. The cultural semiotics of Persian proverbs shows that gender discrimination and reducing the status of women is rooted in cultural standards and norms. In many proverbs, women are considered "other and marginal" and men are considered "self and center". Using analytical, descriptive and qualitative methods, this article criticizes a number of gender proverbs with emphasis on cultural semiotics in order to show, along with pathology, that the dual opposition of "man" and "woman" How has it influenced and caused components such as "patriarchy", "marriage", "reproduction", "appearance beauty", "male economy", "mental strength", "leadership and management" etc. So that the woman is placed in the "margin" and the man in the "center" of the cultural text. The cultural semiotic analysis of proverbs shows the fact that being a "woman" is a product of patriarchal ideology; A thought that consciously seeks to be the "other" woman. This thinking removes women from the social scene with hidden control and repression and seeks their "symbolic annihilation".
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