Volume 6, Issue 11 (9-2016)                   JRSM 2016, 6(11): 63-76 | Back to browse issues page

XML Persian Abstract Print

Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
Ghareh M A, Safari M, Nayeri S. Reconstruction of the Functions of National Media for the Development of Recreational Sports: Strategies and Guidelines. JRSM 2016; 6 (11) :63-76
URL: http://jrsm.khu.ac.ir/article-1-2379-en.html
Reconstruction of the Functions of National Media for the Development of Recreational Sports: Strategies and Guidelines
Mohamad Ali Ghareh , Marjan Safari , Shahrzad Nayeri
Abstract:   (9951 Views)

This research aims to reconstruct the functions of national media for development of recreational sports and present strategies and guidelines. The qualitative approach and data-based theorization method is used in this research. In this method, the functions and strategies of national media are elicited directly from the data obtained through profound interviews with experts in order to develop recreational sports. The statistical population in this study consists of all experts who have academic specialization and executive experience in the field of management of recreational sports and media, selected from the university and recreational sports authorities. Sampling method is snowball and 28 interviews are made with the experts as explained above. Based on the analyses of the interviews, nine functions are found for the national media in development of recreational sports. These include: the educational function, the informatic function, the awareness function, raising information, social coherence, institutionalization, highlighting, social marketing, modernism, and environmental supervision. In general terms, based on the findings of this research, one can state that media can have a prominent role in increasing the participation of people in recreational sports regarding the influence they have in attracting the audience and participating in the process of formation of public thoughts.

Keywords: National Media, Recreational Sport, Function, Strategy, Guideline
Full-Text [PDF 557 kb]   (3223 Downloads)    
Type of Study: Research | Subject: sport management
Received: 2016/09/27 | Accepted: 2016/09/27 | Published: 2016/09/27
References
1. Mull, Richard; Bayless , Kathryn; Jamieson, Lynn, 2005, Recreational Sport Management, 3rded, Australia, Human Kinetics.pp:10
2. Aman, Mohd Sallehl, 2009, Sport for All and Elite Sport: Underlining Values and Aims for Government Involvement via Leisure Policy, European Journal of Social Sciences ,Vol. 9, No. 4.
3. Sport for all organization, 2010, home page, Available on http: // www.sportforall.org.rs /eng/index.html.
4. Report from the United Nations, 2003, Sport for Development and Peace: Towards Achieving the Millennium Development Goals, Inter-Agency Task Force on Sport for Development and Peace
5. Community Sports Committee of the Sports Commission, 2009, Consultancy Study on Sport for All Participation Patterns of Hong Kong People in Physical Activities, Submitted by The Chinese University of Hong Kong Department of Sports Science & Physical Education.
6. Scott, Richard, 2001, Institutions and organization, sage publication, P. 17.
7. Wolfe, Rosita; Meenaghan, Tony; O'Sullivan, Paul, 2002, the sports network: insights into the shifting balance of power, Journal of Business Research, Vol. 55, No. 7, pp. 611-622.
8. Bourne, Honey; Moors, Michael, 2000, Physical education and Sport, Stanly thones, 2nded.
9. Rowe, David, 2004, sport, culture and the media, 2nded, Open University press, p. 35.
10. European Commission, 1999, the European Model of Sport.
11. Xiong, Huan, 2007, the Evolution of Urban Society and Social Changes in Sports Participation at the Grassroots in China, international review for the sociology of sport vol. 42, no. 4, pp: 44
12. Mc Quail, Denis, 1983, Mass communication theory, Sage publications.
13. Wright, Charles, 1960, Functional analysis and mass communication, The Public Opinion Quarterly, Vol. 24, No. 4, pp 610-613.
14. Katz, Elihu; Gurevitch, Michael; Haas, Hadassah., 1973, On the use of the mass media for important things, American sociological review, Vol 38, Issue 2, pp. 164-181.
15. Strauss, Anselm; Corbin, Juliet, 1990, Basic of Qualitative Research: Grounded Theory Procedures and Techniques, Newbury Park, Ca: Sage Publications.
16. Kvale, Steinar, 1996, Interviews: an introduction to qualitative research interviewing, Sage Publications, p. 208.
17. Danaee Fard, Hasan; Eslami, Azar, 2010, Discovering Theory of Organizational Indifference: A Grounded Theory Startegy, European Journal of Scientific Research, Vol. 40, No. 3, PP.450-460.
18. Kotler, Philip; Zaltman, Gerald, 1971, Social Marketing: An Approach to Planned Social Change, Journal of Marketing, 35(3), 3-12.
Add your comments about this article : Your username or Email:
CAPTCHA
Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

© 2024 CC BY-NC 4.0 | Research in Sport Management and Motor Behavior

Designed & Developed by : Yektaweb