دوره 13، شماره 25 - ( 6-1402 )
جلد 13 شماره 25 صفحات 152-134 |
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Mohammadian M, Benar N, Saeedi F. Identify Appropriate Methods for Financial Block in Sports Tourism Businesses. JRSM 2023; 13 (25) :134-152
URL: http://jrsm.khu.ac.ir/article-1-3131-fa.html
URL: http://jrsm.khu.ac.ir/article-1-3131-fa.html
محمدیان مصطفی، بنار نوشین، سعیدی فاطمه. شناسایی روش های مناسب برای بلوک مالی در کسب وکارهای گردشگری ورزشی. پژوهش در مدیریت ورزشی و رفتار حرکتی. 1402; 13 (25) :134-152
مصطفی محمدیان1 
، نوشین بنار 2، فاطمه سعیدی3
، نوشین بنار 2، فاطمه سعیدی3
1- دانشگاه صنعتی شاهرود
2- دانشگاه گیلان ،noshin.benar@gmail.com
3- دانشگاه گیلان
2- دانشگاه گیلان ،
3- دانشگاه گیلان
چکیده: (3659 مشاهده)
هدف پژوهش حاضر شناسایی روش های مناسب برای بلوک مالی به عنوان یکی از چهار بخش اصلی مدل کسب وکار استروالدر در کسب وکارهای گردشگری ورزشی بود. پژوهش حاضر بر مبنای مطالعه‌ای کیفی و با روش تحلیل تم براون و کلارک (2006) انجام شده است. جامعۀ آماری پژوهش شامل ذینفعان و مدیران متخصص در بخش گردشگری ورزشی و همچنین افراد شاغل در بخشهای مختلف کسب وکارهای گردشگری ورزشی استان گیلان بودند. تعداد 15 نفر با استفاده از روش نمونهگیری هدفمند با تکنیک گلوله برفی و غیرتصادفی تا مرحلۀ اشباع نظری انتخاب شدند. این پژوهش با روش تحلیل مضمون و با استفاده از نرم‌افزار مکس کیو‌دی‌ای انجام شده است. یافته‌ها حاکی از آن است که مؤلفه‌های بلوک مالی برای این نوع از کسب‌وکارها شامل 10 بعد اصلی و 27 بعد فرعی در 2 مضمون (تم) شامل مدل درآمدی و ساختار هزینه می‌باشد. ساختار هزینه شامل هزینه آموزش، هزینه تسهیلات زیرساختی، هزینه برگزاری تورها و هزینه منابع انسانی و مدل درآمدی نیز شامل نیازهای مالی، صحه گذاری ورزشکاران، اجاره بهای تسهیلات، حق عضویت و استفاده از نرم افزارها و خدمات سلامتی و گردشگری ورزشی می باشد. مدل‌سازی مالی حاصل از تحلیل داده‌های کیفی به صاحبان کسب‌وکارهای گردشگری ورزشی کمک می‌کند تا در محاسبه موقعیت‌ها و در نتیجه با مقایسه سناریوهای مختلف، تصمیم‌گیری کنند.
نوع مطالعه: پژوهشي |
موضوع مقاله:
مدیریت ورزشی
دریافت: 1400/3/15 | پذیرش: 1400/11/25 | انتشار الکترونیک پیش از انتشار نهایی: 1400/11/25 | انتشار: 1402/6/20
دریافت: 1400/3/15 | پذیرش: 1400/11/25 | انتشار الکترونیک پیش از انتشار نهایی: 1400/11/25 | انتشار: 1402/6/20
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