Volume 11, Issue 21 (7-2021)
JRSM 2021, 11(21): 1-16 |
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Khorshidi R, Elahi A, Hadavi F. The Prediction of Intention to Attend Again and Consumption Marked Merchandises of Spectators of Famous Clubs of Tehran. JRSM 2021; 11 (21) :1-16
URL: http://jrsm.khu.ac.ir/article-1-3143-en.html
URL: http://jrsm.khu.ac.ir/article-1-3143-en.html
1- Kharazmi University
2- Islamic Azad University Islamshahr Branch
2- Islamic Azad University Islamshahr Branch
Abstract: (4040 Views)
This study was done to predict Consumption Behavior of spectators including tendency to Attend Again and purchasing marked merchandises. So, using correlation method, presented spectators in Azadi Stadium are chosen as statistical population. 696 people were chosen randomly and fill Alimohammadi's questionnaire of factors affecting presence and Kim's questionnaire of spectators' Consumption Behavior. Results from multi-regression analyze show that excitement, attendance & support, interaction & escape and information & attractiveness components have ability to prediction tendency to spectators of Esteghlal and Perspollis Attend Again and attendance and support components have ability to prediction purchasing marked merchandises. Attendance and support components have the most influence and interaction and escape have the least effect on spectators' tendency to Attend Again. According to these results, it can be suggested to managers of this clubs to more activate fan clubs, increase matches excitements and improve knowledge of spectators.
Type of Study: Research |
Subject:
sport management
Received: 2014/07/3 | Accepted: 2015/09/19 | ePublished ahead of print: 2021/06/30 | Published: 2021/07/1
Received: 2014/07/3 | Accepted: 2015/09/19 | ePublished ahead of print: 2021/06/30 | Published: 2021/07/1
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