Volume 13, Issue 25 (9-2023)                   JRSM 2023, 13(25): 186-204 | Back to browse issues page


XML Persian Abstract Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Mohammad Mirza M H, Saybani H, Savadi M. Designing a Comprehensive Model of Service Quality of Iranian Wrestling Sport Events. JRSM 2023; 13 (25) :186-204
URL: http://jrsm.khu.ac.ir/article-1-3201-en.html
1- Islamic Azad University Qeshm Branch
2- Islamic Azad University Qeshm Branch , hamid.saybani@gmail.com
Abstract:   (1895 Views)
The purpose of this study was to Designing a comprehensive model of service quality of Iranian wrestling sport events. The method of this research was quantitative and qualitative. Theoretical saturation was achieved after 17 deep and semi-structured interviews with experts and managers in sport for all and sponsorship fields. The statistical population in the qualitative section included focus groups and experts present in the wrestling federation, league organization, sports clubs, presidents and managers and people who had a complete knowledge of sports competitions. And in a small part, all the spectators in the Premier League were wrestling in 1400. 17 people in the quality department purposefully and 384 people considering; In a small part, they formed a statistical sample by the available method. The data collection tool in the qualitative part of the interview was semi-structured that the results of this interview were used in the form of a questionnaire with 7 main factors in the quantitative part. SPSS software version 23 and PLS version 2 were used to model the structural equations. Model fit index was reported GOF = 0.67. A total of 7 factors of service quality, technical skills, interaction, quality of environment, evaluation, quality of referees, social value affect the quality of service of Iranian wrestling sport events. According to the results obtained, each of the factors, in order of importance and priority, can be effective in the quality of wrestling sport events and be considered by those involved and officials in this department.
 
Full-Text [PDF 1906 kb]   (382 Downloads)    
Type of Study: Research | Subject: sport management
Received: 2022/01/6 | Accepted: 2022/06/21 | ePublished ahead of print: 2022/06/21 | Published: 2023/09/11

References
1. Arzashi N, Sepasi H, NourbakhshP, Nourbakhsh M. Making and validate service quality assessment tools at sporting events. Journal of Sport Management Studies.2019:243-266. (inpersian).
2. Beyrami J, Beyrami b, Rejimi A. Comparison of service quality in spectators of equestrian and volleyball clubs. Journal of Sport Management Studies.2015:129-140. (inpersian).
3. Allameh M, Note Dan A. Investigating the impact of service quality on customer loyalty. Journal of Business Management.2011:109-124.(inpersian).
4. Khatibzadeh M, Koozehchian H, Honor A. Factors Affecting the Quality of Sports Tourism Services from the Perspective of Tourists in Shahrevard Esteghlal and Persepolis. 6th National Conference of Physical Education and Sports Science Students of Iran, Tehran, Research Institute of Physical Education and Sports Sciences.2011. (inpersian).
5. Kopantora J, Zhang J, Cattani K. Assessment of event quality in major spectator sports. Journal of Managing Service Quality.2011: 304-322. [DOI:10.1108/09604521111127983]
6. Kelley S, Truly, W. Consumer perceptions of service quality". Journal of Business Research.2013: 161-166. [DOI:10.1016/S0148-2963(99)00084-3]
7. Keum Seok B, Doo-Sup K, Young-Hee L. PyeongChang 2018 Winter Olympic Games and athletes' usage of 'polyclinic' medical services.
8. http://dx.doi.org/10.1136/bmjsem-2019:000548
9. Reis A, Vieira M. Fabiana R. Sport for Development" in developing countries: The case of the Vilas Olímpicas do Rio de Janeiro. Sport Management Review. 2018: 107-119 [DOI:10.1016/j.smr.2015.01.005]
10. Theodorakis N, Kaplanidou K , Karabaxoglou I. Effect of Event Service Quality and Satisfaction on Happiness Among Runners of a Recurring Sport Event. Leisure Sciences: An Interdisciplinary Journal2015: 87-107. [DOI:10.1080/01490400.2014.938846]
11. Giovanis A, Athanasopoulou P, Tsoukatos E .The role of service fairness in the service quality And relationship quality with customer loyalty chain: An empirical study. Journal of Service Theory and Practice. 2015:744 - 776. [DOI:10.1108/JSTP-11-2013-0263]
12. Aminuddin Y, Lee H.S. Spectator perceptions of physical facility and team quality: A study of Malaysia super league soccer match. Research Journal of International Studies. 2008: 132-140.
13. Reosta A, Venus D, Ebrahimi A. Marketing Management.Samat Publications, Tehran, Eleventh Edition.2014: 447.
14. Brady M, Cronin J. Some new thoughts on conceptualizing perceived service quality: A hierarchical approach. Journal of Marketing.2001: 34-49. [DOI:10.1509/jmkg.65.3.34.18334]
15. Kelley S, Truly W.Consumer perceptions of service quality. Journal of Business Research 2013:161-166. [DOI:10.1016/S0148-2963(99)00084-3]
16. Silvers R. Professional Event Coordination.2004: Hoboken NJ: John Wiley & Sons.

Add your comments about this article : Your username or Email:
CAPTCHA

Send email to the article author


Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

© 2024 CC BY-NC 4.0 | Research in Sport Management and Motor Behavior

Designed & Developed by : Yektaweb