Volume 13, Issue 25 (9-2023)
JRSM 2023, 13(25): 205-222 |
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Elahi A, Fathi F. Factor Affecting Attendance of Iranian Spectator in Volleyball World League and its’ Relationship to their Purchase Behavior. JRSM 2023; 13 (25) :205-222
URL: http://jrsm.khu.ac.ir/article-1-3326-en.html
URL: http://jrsm.khu.ac.ir/article-1-3326-en.html
1- Kharazmi University
Abstract: (2666 Views)
The Present Study has Disburse to Determine the Factors Affecting Attendance of Iranian Spectator in Volleyball World League and its Relationship to their Purchase Behaviors. This Study was a Correlation Research and in form of Field Study. To Collect Data Standardized Questionnaires Factors Affecting Attendance’s Alimohammadi (1390) and Purchase Behavior’s Kim (2008) between Samples (n=372) were Collected and Distributed. The Opinions of Professors and Experts in the field of Sport Management Was Used to Ensure Renewed of Validity of Questions and Items that Used to Measurement the Implications of the Study. The Reliability of the Instrument Was Approved by Using Cronbach's alpha Coefficient in order for the Questionnaires Factors Affecting Attendance and Purchase Behavior Was 0/85 and 0/70. The Results Showed that Vicarious Achievement, Information and Attraction and Excitement were the most Important in Factors Affecting Attendance Spectator and in front of the Facilities, Attending and Support, Scheduling and Inform were the least Important. Results also Showed that the Attending and Support (t=4.44 and β=0.243), Operation (t=2.102 and β=0/117) and Excitement (t=2.43 and β=0/136) has a significant causal relationship with the Purchase Behavior. Considering to the Findings of Research on the Factors Affecting Attendance Spectator could be Provide Guidelines for the Management of the Federation in Attractant Spectators.
Keywords: Sport Marketing, Factors Attendance, Purchase Behavior, Spectator, Volleyball World League
Type of Study: Research |
Subject:
sport management
Received: 2023/10/28 | Accepted: 2023/09/11 | Published: 2023/09/11
Received: 2023/10/28 | Accepted: 2023/09/11 | Published: 2023/09/11
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