Customer satisfaction is the major concern and prerequisite for competitiveness in today’s global. This study aims to examine and categorize the factors affecting on Attracting of customer's satisfaction from sports stores in Iran with based on Kano satisfaction model. Research mehod was descriptive Statistics community includes all of the Iran sport stores` customers that between them. 5800 people selected by random selecting as a sample. Research tool in this research was a made researcher questionnaire based on a comprehensive study of the resources that it`s Reliability and validity were evaluated by current methods. To analyze data discritive statistics were used. The Results showed that to offer new products to market with satisfaction coefficients 0/433 was most important case among fundamental factors. Have appropriate physical environment of stores with satisfaction coefficients 0/765 was most important case among Functional factors and having good information about the characteristics of goods by retailers with Satisfaction coefficients 0/864 was most important case among Motivational factors too.

Keywords: Satisfaction, customer, sport stores, Kano satisfaction model

Full-Text [PDF 1537 kb]   (8739 Downloads)