Dr Ayoub Asadi, Dr Mahmood Sheikh, Dr Davood Hoomanian, Dr Saleh Rafiee,
Volume 12, Issue 24 (12-2022)
Abstract
It has been shown in various researches that the focus of attention and quiet eye duration (QED) are effective variables on the performance of targeting tasks. However, the impact of these variables on motor skills in children needs more research; Therefore, the purpose of this study was to investigate the effect of different attentional focus instruction on QED and accuracy of children's darts throwing. Participants such as twelve right handed children (age: M=8.83, SD=0.79) without dart throwing experience participated in the study; while their eyes movements were recorded by an eye tracker system, participants performed 18 dart throws (6 blocks of 3 trials) under three different attentional conditions: 1) an external focus, 2) an internal focus, and 3) control conditions. The result showed that effect of focus of attention was significant neither for accuracy nor for QED. Therefore, in order to be aware of the optimal focus of children, more research is needed in various motor tasks.
Zahra Nezakat Alhosseini, Saleh Rafiee, Sadegh Nasri,
Volume 13, Issue 26 (12-2023)
Abstract
The aim of this study was to investigate the effect of observational practice on anticipation and visual search behavior in handball players in handball defense positions. The participants were 23 male handball players aged 16-19 years, who were members of Isfahan national youth and Pishgaman team. The players viewed clips of handball defense positions using eye-tracking glasses. They verbally expressed their anticipation about the outcome of the ball position during the pre-test. The players were divided into two groups: gaze behavior, which was observed (observation of output clips of eye-tracking glasses) and observation group, which observed only handball clips. Then the two groups were retested after 10 sessions of 45 minutes. The results of repeated measures analysis of variance and Muchly test with sphiricity assumed illustrated that the anticipation accuracy and visual search behavior of the gaze behavior group in the post-test were significantly better than the observation group. Defending handball players in the 3×3 position compared to the other two positions (2 × 2, 1 × 1), focused on the background and kinematics of the attacking player to anticipate and identify the attacking player pattern.
Mr Abdolreza Oboudi, Mr Alireza Elahi, Mr Hossein Akbari Yazdi, Mr Saleh Rafiee,
Volume 100, Issue 100 (10-2020)
Abstract
In scientific marketing models, attention is the main step in the effectiveness of advertising. That's why, competition over attention to advertisement has been of prime importance for the sponsors and marketers. However, sport marketing research has not yet been able to gain a proper understanding of the factors that influence the viewer's attention to advertising while watching a sport event. Different methods of data collection and using different evaluation tools can also help managers and sponsors make the right decisions. This semi-experimental research has compared the methods of evaluating TV viewers' attention to advertising through sport. For this purpose, 60 targeted sampling in the form of two groups of women (n = 30) and men (n = 30) watched the football match between Esteghlal and Persepolis in a laboratory site. While samples were watching the football match, meantime designed advertisements were presented too, the viewer's eye information was stored by the eye tracker in the form of fixation and duration. In addition, at the end of the test, the participants' attention to advertising was evaluated using an attention questionnaire. Analysis of the findings showed that in evaluation of the viewer's attention to advertising by questionnaire; there is no difference between males and females. But in both of Eye Tracking variables, females paid more attention to advertising than males. Also, the correlation between the results of the questionnaire and the Eye Tracker was not significant. Finally, in order to achieve new results and to develop the advertising industry, as well as identifying the factors affecting the effectiveness of advertising, it is better to use neuromarketing tools as a complement to other methods of data collection (questionnaire, interview, observation).
