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The purpose of present study was investigation of the effect of attention direction variation by instructional self-talk on performance and learning of Basketball free throw. Therefore, 33 novice female students (mean of the age=22 yr.) who had intermediate trait anxiety were selected randomly. The participants were assigned to 3 matched groups according to pretest. The self-talk with internal and external focus groups repeated the words “wrist” and “center of ring”, respectively, before each free throw during 6 sessions (2 blocks of 10 trials in each session). Control group performed the free throws without self-talk. Retention test was performed 48 hours after the acquisition phase and transfer test was done after that with spectators. In each test, throw accuracy was measured by a 5-point scale. Results of mix 2-factor and one-way ANOVA did not indicate significant differences between acquisition, retention, and transfer groups (p>.05), but the within subjects effect of external focus of attention on transfer was significant (p<.05). Therefore, it seems use of self-talk and its attentional focus variation is not necessary for novice Basketball players.

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The present study aimed to comprehensively elucidate and identify the entrepreneurial and goal-oriented strategies of sports startups entering both domestic and international markets. The research employed a qualitative method, falling under the category of exploratory studies in terms of objectives, foundational and applied research regarding outcomes, and was grounded in the postmodernism paradigm. The research population comprised experts in marketing, sports management, and successful entrepreneurs with experience in launching sports startups. Purposeful sampling was employed for participant selection. To construct the initial research tool, the researcher, after reviewing relevant studies on sports startups, developed a semi-structured questionnaire for in-depth interviews with experts. The research strategy followed a phenomenological approach, and data analysis was conducted using MaxQDA software, version 20. The results of the data analysis unveiled eight key concepts within the entrepreneurial strategies section, pertaining to the entry of sports startups into domestic and international markets. These concepts encompass partners, stakeholders and customers, tolerable loss, flexibility and adaptability, experiences, uncertainty, service quality, available financial resources, and operational strategies. These concepts were derived from the interviews, contributing to theoretical saturation. Furthermore, in the section on goal-oriented strategies, five concepts were identified: exports, communications, market strategies, market research, and risk management.