Showing 130 results for Sport
Mrs Tahmineh Hoseini, Dr Sedigheh Heydari Nezhad, Mrs Tahereh Azmsha,
Volume 8, Issue 16 (12-2018)
Abstract
The purpose of the present study was to examine the role of motivation on the rate of participation elders in sport for all. The research methodology was correlative descriptive and was done by field study. The population was all male and female elders of Ahwaz; the number of whom was 49.558 based on 1385 census. The sample was chosen randomly 380 individuals. Measurement tools were individual characteristics questionnaire, and adjusted sports participation motivation questionnaire including 35 questions in the form of 6 small scales. Validity was calculated as kmo = 91% by sampling adequacy and reliability was calculated as 93% by chronbach's alpha. Data analysis was carried out by using descriptive and inferential statistics. The results showed that the most physical activities of elders were 1- 2 hours per week. Also, e enjoys and vitality for men and joy and health and fitness for women were the most important motivates for sport participation. There was a significant relationship between incentives for prevention and treatment, mental health and health and fitness and participation in communal sport. The results of multiple regressions showed that only health and fitness variable can predict participation rate in communal sport.
Dr Mohsen Esmaeili, Mr Gholamreza Amani,
Volume 8, Issue 16 (12-2018)
Abstract
The purpose of this study was to provide a model for surveying the effect of attitude towards sport advertising on perceived value and purchase intention. The research is applied in terms of purpose and descriptive and survey in terms of data collection method. Data collection tools were included of questionnaire, interview and library study. The statistical population of this research was customers of Sport stores in Chabahar Free Zone. Purposive availability sampling method was used (n=333) and data were analyzed using descriptive and inferential statistics. Findings showed that fit indices of the model are proportional (RMSEA = 0/064, CFI=0/93, RFI= 0/92, NFL=0/89). The variable “personal use” at the significant level (0.05) had highest load factor (0.70) among effective factors on attitude towards sports advertising. The results showed that positive attitudes toward advertising could not guarantee the purchase of sports products by itself, but value creation in consumers as mediator factor can lead to buy. It is suggested that advertisers of products and services pay more attention to the attitude of audiences and advertising agencies such as mass media try to have more control over the nature of sports advertising.
Dr Vahid Saatchian, Mrs Soosan Rahimi, Dr Bahador Azizi,
Volume 9, Issue 17 (9-2019)
Abstract
The purpose of current study was "Predicting the Future Behavior of Customers of Aquatic Parks in Mashhad based on Social Identity of Brand". The method of this study was descriptive and correlative. The statistical population was consisted all customers in Mashhad aquatic parks in the summer of 2015, that based on the existing sources, 377 questionnaires were distributed with an expectancy of 90% returned. Also to collect information, 2 questionnaires including brand's social identity Hay et al. (2011) and the decisions of future behavior (BFIS) Berry (1996) were used. The results showed that all subscales of Brand's Social Identity are not effective on the future behavior of customers and the impact of these subscales that increase the future behavior of customers, according to a beta coefficient of components, that have the highest impact respectively: 1. Customers confiedence in brand (beta 0.35) 2. Consumer's satisfaction (beta 0.16) 3. Perceived value of the brand (beta 0.11). Results showed a good correlation between future behavior of the customer's and perceived value of the brand. If we define the perceived value of the product or service that is under the influence of brand identity as the measure of value by customers to brand's product and the cost that their spend to gain that product or service, then provided services by these aquatic parks have high value for the customers. Or we can say that the good identity of brand had a positive effect on percieved value of brand.
Dr Shirin Zardoshtian, Mr Ali Karimi,
Volume 9, Issue 17 (9-2019)
Abstract
The aim of this study was to examine the impact of social capital and intellectual capital on organizational performance. The research is descriptive and correlational. The study population consisted of 150 office workers Youth and Sports Kermanshah province is Of which 110 samples were selected in the first half of 1395. The research tools using standard questionnaires, social capital (Putnam, 2000), intellectual capital Bontis (2004) and organizational performance questionnaire Baharestan et al (1391), respectively. In this study, face and content validity of the questionnaire was approved by 10 experts in sports management.In order to determine the reliability of the questionnaire, Internal consistency with Cronbach's alpha coefficient Amos software to various factors questionnaire, respectively, 77/0, 87 /. , 80/0, respectively. The. For data analysis and structural equation modeling software was used Amos. The analysis results showed that Social capital variables intellectual capital, organizational performance and intellectual capital have a significant positive impact on organizational performance. The results of the study showed that Intellectual investment in social capital influence on organizational performance, the role of the moderator is capable of.
Mr Seyed Esfandiar Moosavi, Dr Mahmood Goodarzi, Dr Mohammad Khabiri, Dr Ebrahim Alidoost Ghahfarrokhi,
Volume 9, Issue 17 (9-2019)
Abstract
The soccer players transfer market is a global market and there is a huge turnover in this market. The aim of this study is to Design of International Transfer Market for Iranian footballer. The current stude methodology was Exploratory mixed method. An questionnaire and interview was used to collect data. The results showed that six factors of players technical performance, non-technical factors players, government, the Football Association, the club and the player's agent was effective on Iranian international footballer transfers that presented by modeling. In the end, it can be said for active in International Transfer Market for soccer players, all of the stakeholders must fulfill of their role by do best of their duties that was in the form of statements extracted
Farideh Ashrafganjouei, Samaneh Yarmohammadi, Ali Zarei,
Volume 9, Issue 18 (12-2019)
Abstract
The purpose of this study is to predict the management of change through the use of information technology components in the Ministry of Sports and Youth of the Islamic Republic of Iran. To collect data, a questionnaire was used to survey the acceptance and use of information technology in the workplace (Davis, 1989) in four sections: perceived usefulness with 6 questions, perceptual ease with 6 questions, attitude towards the use of information technology with 5 questions, and The tendency to use information technology with 4 questions and a total of 21 questions of five values (Likert number 1 to 5, too many) were used and the AdCaracy FAQ changed the management to assess the extent and the extent to which employees were exposed to changes in the workplace to measure The components of knowledge, desire, knowledge, ability, and reinforcement (Likert Five Value Questionnaire). The questionnaire from the translated translated article is a research article to investigate the extent and staff resistance to change (Boehne, 2012). It is worth mentioning that the questionnaire is a super standard and international, and with the confirmation of professors, Is. Its reliability has been approved and certified at an international level of 96%. The methodology of this research is descriptive-survey. The results of the research were descriptive and inferential statistics such as Kalmogorov-Smirnov (to determine the normality of the data), single-sample t-test (to determine the status of the main variables), Pearson correlation coefficient (to determine the relationships between variables), multiple regression test (forward direction Nasal variables) were analyzed using spss software. The results showed that there is a significant relationship between "change management" and "application of information technology". Also, there is a significant positive relationship between "perceived usefulness", "perceived ease", "attitude toward application" and "tendency to use" with "change management" (p <0.05)., So it can be deduced that change management can be predicted through the IT component. In this research, change management is considered as a criterion variable and is predicted through the application of information technology components.
Meisam Allahmoradi, Seyed Mohammad Hosein Razavi, Morteza Doosti,
Volume 9, Issue 18 (12-2019)
Abstract
Today, because of living in the machines age and the resulted less mobility and activity of citizens, the diverse and accessible sports for the citizens has become more important. This research which was carried out by qualitative methodology with fundamental-exploratory nature and using the grounded theory is aimed at designing a conceptual model for citizen sports in Tehran metropolitan area. The purposeful-snowball sampling method was used in the research. Accordingly, in order to collect the data, 25 experts of citizen sports were interviewed, and the Strauss and Corbin paradigm analysis was used to develop the final model. Given the results, motivational and health factors were identified as causal conditions, the hardware and software context was identified as the dominant field, the behavioral, structural and environmental level factors were identified as the intervening conditions. Also, promotional, legal, financial, educational, interactive and developmental measures were identified as strategies, and securing national interests, economic consequences, sport development, health-sanitary and socio-cultural outcomes were identified as the strategies implementation results. Given these findings, one can expect that by identifying the citizen sports conditions and concentration on strategic actions, the functional and operational facilities for its development and growth would be provided in Tehran metropolitan area.
Habibeh Ghate, Mahboub Sheikhalizadeh,
Volume 9, Issue 18 (12-2019)
Abstract
The present study aimed to investigate the effects of electronic word of mouth (e-WOM) advertising on the sports customers' purchase intention with emphasis on the mediator role of consumer’s involvement. 270 sport customers voluntarily filled out the Bambauer-Sachse and Mangold electronic word of mouth advertising (2011), McQuarrie's consumer involvement (1992) and the Diallo (2012) and Park et al purchase intention (2008) questionnaires. Structural equation modeling (SEM) in software Lisrel 8.51 was used to analyze the data. The results showed that the electronic word of mouth advertising had a significant direct effect on the purchase intention (γ=0.22; p<0.05) and the consumer involvement (γ=0.70; p<0.01). The Findings prove the positive moderation role of involvement on the relationship between electronic word of mouth (e-WOM) advertising and purchase intention. According to results of model analysis the modified model had good fit (CFI=0.94; RMSEA=0.077; χ2/df=2.60). In conclusion, we can say that electronic word of mouth (e-WOM) advertising can have a great impact on the individual knowledge about products and consumer involvement in them, and it can thus affect consumers' purchase intention by provision of a large volume of information in a short time.
Alireza Ghalehnoei, Hassan Fahim Davin, Hossein Pemanizad, Mohammad Reza Ismaeelzadeh Ghandehari,
Volume 9, Issue 18 (12-2019)
Abstract
The aim of this research was to constructing and validating the questionnaire of the factors influencing the implementation of green productivity strategy in Iran's sport. The present research carried out in a combination (qualitative and quantitative) method. The statistical population of the research in the qualitative stage consisted of 20 environmental experts and sports management professors, and in a quantitative stage consisted of all sports managers, environmental experts and university professors. The sample size was determined by using purposeful judgment available sampling 357 people. Content and construct validity of the questionnaire was confirmed and its reliability coefficient was estimated to be 0.86 .The results of the research identified and introduced seven effective factors (education and research, human resources, culture and attitudes, laws and regulations, control and supervision, management and planning, and physical factors) as effective factors. These factors produced a questionnaire with 39 items that explained 61.77% of the variance of green productivity. Additionally, the fitness indices of the first and second order confirmatory factor analysis supported the structure of the questionnaire. The constructed tool has a functional capability as well as a good validity and reliability. As such, the tool is suggested to be used in the evaluation and management of green productivity of sports organizations.
Sepideh Masomi, Maisam Shirkhodaie, Reza Ahmadi,
Volume 10, Issue 19 (8-2020)
Abstract
Focus of cause-related marketing efforts in the sports industry is related to the intangible nature of sport Business and the high degree of fans' willingness to charity programs. The purpose of this study is to investigate the role of sport fans' attitude in cause-related sport marketing. Survey of this study was the members of the Supporters' Association of Persepolis's and Esteghlal's clubs. And the questioner is sent them through Social Networks. In this study, simple random sampling was used and since the Statistical Society in this study was unlimited, Cochran formula was used to estimate the sample size. To analyze the data, structural equation method with Partial Least Squares (PLS) approach is used. Based on the results, both fans attitude toward cause-related sport marketing and fans attitude toward sport team has a positive and significant effect on purchase intention of sport product and re-attention intention. According to the finding, when fans have a positive attitude toward the team and sport charity program, cause/brand fit lead to purchase intention and re-attention intention.
Chalak Majidi, Marjan Saffari, Mohammad Khabiri,
Volume 10, Issue 19 (8-2020)
Abstract
In the recent years, adventure sports have been growing increasingly. Adventure sports are new and appealing activities that regularly include some kinds of physical and mental challenges and relative presence of natural environment. These activities are presenting new paths and sometime they called as a serious competitor for mainstream sport. The aim of this study was to present a paradigm for adventure sports development. The qualitative methodology used in this study has followed an interpretive approach that was achieved by grounded theory. Data was collected from literature, interviews, focus groups, adventure sports related documentary films and movies. Results of this study are presenting adventure sports paradigm. In this paradigm developmental causal conditions of adventure sports, contexture of adventure sports, existing intervening conditions and contextual conditions, strategies and tactics for developing adventure sports and finally consequences. To appropriate recognition and encountering with this field, that most probably will be one of the main part of sport, we suggest doing more scientific research, especially with futurology approaches.
Zahra Karimi, Javad Gholamian, Vahid Saatchian,
Volume 10, Issue 19 (8-2020)
Abstract
The present study investigates the role of aesthetic dimensions of the place and the tendency of costumers to the sport in physical fitness and aerobics clubs in Mashhad. The research method was descriptive-correlational and the statistical population consisted of customers of Mashhad fitness and aerobics clubs. Considering correlational studies, 250 persons were selected (randomly) as the samples. Then two questionnaires of Soleimani's Aesthetic Dimensions (2012) and Gil's Sport Participation Motivation Questionnaire (1983) were used. The validity and reliability of the questionnaires were 0.71 and 0.82, respectively. The results showed that the most important aesthetic component of "color" is in the first priority and the "environment" component is in the last priority. In terms of forecasting the tendency of customers to sports, It can be said that 43% of the changes in tendency to sports is related to aesthetic variable (P<0.05). The dimensions of aesthetics can have a positive and significant effect equal to 0.77 on tendency to sports. Considering the changing of today's customer’s attitude regarding the use of equipped and modern sports spaces with exclusive spaces and modern style, applying aesthetic dimensions can be useful for customer satisfaction, assurance of their loyalty, as well as the tendency of people to sports and sports clubs.
Mr Ghasem Babaei Zarch, Dr Hamid Salehi,
Volume 10, Issue 20 (11-2020)
Abstract
Identifying motivational barriers to sport participation in children and adolescents is important for engaging them in sport activities. The aim of this qualitative study was to explore perceptions of children and adolescents, parents, and sport coaches about barriers of youth sport participation. Semi-structured interviews were conducted with 12 children and adolescents, 8 parents, and 5 coaches. Content analysis was employed to analysis the transcripts. The results of the data analysis yielded some themes as the motivational barriers to participation in sport by children and adolescents that were grouped into two domains: the personal and the environment barriers. Constituent themes in the personal barrier’s domain included: the lack of having sport talent and lack of progression in sport, not pleasuring from participation in sport, and sport related injuries. Constituent themes related to the environmental barrier’s domain included: lake of sports culture, lake of facilities, economic problems, not being supported, and not having future. This qualitative study provided a deeper understanding about motivational barriers for habituation to sport in children and adolescents. The themes would lead youth sports organizers, parents, and coaches to motivate youth to participate and endure in sport activities by changing the personal and environmental factors.
Dr Masoud Taherinia, Dr Ali Shariatnejad, Dr Akbar Khodabakhshi,
Volume 10, Issue 20 (11-2020)
Abstract
This paper was conducted with aim of analyze sport club manager’s compensation strategies based on their life cycle. This research is a mixed research with qualitative and quantitative approach. In the qualitative section data were gathered with semi-structured interview and in the quantitative section data were gathered with expert questionnaire. The statistical population is the sports clubs, and the sample members are selected from senior managers, public relations managers and media managers of these clubs. According to the purpose of the study, the sampling in this study is purposive and with regardeng to the principle of theoretical adequacy, the sample size was estimate. The research data were analyzed in qualitative section using Atlas.ti and in quantitative section data were analyzed by Delphi fuzzy method. The results indicate that Clubs that are in the start-up level, should use the combination of compensation for executives in the form of ownership rights, equity ownership plans and ownership shares. In addition, the results show that Clubs that are in the growth level, able to compensate their managers with using merit-based salaries, output-based remuneration, and success-based pay.
Dr Hossein Zareian, Dr Mohammad Sadegh Afroozeh, Dr Mohammad Hoseen Ghorbani, Dr Mahmud Fazel Bakhsheshi,
Volume 10, Issue 20 (11-2020)
Abstract
The journey from championship to Sportsmanship status is a very difficult but possible way, so purpose of the research was to design a model for developing sportsmanship champion in the sport's Iranian. The present study was Exploratory qualitative research approach of grounded theory approach of Strauss and Corbin (1998) performed. The statistical population was including experts and elites who were selected by theoretical and non-random, Purposive sampling. Data were collected through interviews and field notes. The researcher reached theoretical saturation after performing 19 interviews and data from the interviews were analyzed through the coding method in three stages: open, axial, and selective. The findings were based on context include 10 components (corrupt contexts, ethics, economics, forgetfulness, ineptitude, bias, defective structure, official conflict, interaction, and indifference), Intervention-centered coding results consisted of 8 components (communication, aristocracy, religiosity, antiquity, culture, structure, politics, and society), strategy coding results including 8 components (deviation monitoring, culture building, structuring, reverberation, self-education, and training). It seems that three elements of community, sport and individual are effective in the development of athlete's athletic development and the suggested strategies of this research can help to achieve this.
Mehr Ali Baran Cheshmeh, Dr Ali Mohammad Safania, Dr Mohsen Bagherian Farahabadi, Dr Salahdin Naqshbandi,
Volume 10, Issue 20 (11-2020)
Abstract
Nowadays, sport provides an opportunity for friendly cooperation among different countries which is based on contribution of all nations and individuals in the natural form of sport. Therefore, the aim of this study was to compile a framework of sport diplomacy in Islamic Republic of Iran armed forces. The methodology of present study is Grounded Theory (GT) having qualitative approach which is applied in terms of purpose using semi-structured interviews for data collection. Participants in this study included officials of Ministry of Sport and Youth, the National Olympic and Paralympic Committee, sport federations, sport science professors, foreign ministry experts and great managers of armed forces who aware of sport and public diplomacy which 21 of whom were selected through purposeful sampling. The tool of this research was semi-structured interviews that continued until theoretical saturation stage. The reliability and validity of findings were determined by dependability, reliability and generalizability. Grounded theory qualitative approach was used to analyze the data for open, axial and selective coding. Based on the results, 128 initial conceptual propositions with 31 main categories in six dimensions of paradigm model were identified including causal conditions (5 main concepts), contextual factors (6 main concepts), confounding factors (6 main concepts), strategies (7 main concepts) and the consequences (7 main concepts). The proposed theory was also defined as "Increase the importance of development of military sports diplomacy as a tool for strengthening military diplomacy in other areas of the armed forces' mission and, consequently, the development of public diplomacy of the Islamic Republic of Iran". Finally, it is suggested that the Islamic Republic of Iran Armed Forces pay special attention to sports diplomacy in order to strengthen their mission areas.
Mr Ali Halajian, Dr Mina Mostahfizian, Dr Hamid Reza Mirsafian, Dr Hamid Zahedi,
Volume 10, Issue 20 (11-2020)
Abstract
The purpose of the present study was to evaluate the performance of Isfahan Municipality Cultural and Social Sports Organization based on the CIpp model with the approach of citizenship sports.The research method was descriptive in nature and applied in terms of purpose. In the qualitative stage of the research, first the preliminary questions of the interview were created by studying the sources related to the research, collecting information and reviewing the research.The interviewees at this stage were experts in the field of civic sports who were purposefully selected.Then, Delphi method was used in four stages to correct and improve the interview questions. In the quantitative stage of the research, the questions of the questionnaire were extracted after evaluating the themes, in the form of 94 questions, and were implemented among 113 citizen sports experts. The results showed that all four dimensions of context, input, output and process in the evaluation of the performance of this organization are higher than the average level, but need to be improved and increased. Also, evaluation and feedback on the developed programs is necessary both during and after the implementation of the program, because performance evaluation was relatively effective in achieving the goals of this program.
Hossein Kurdlo, Dr Alireza Elahi, Dr Abass Khodayari,
Volume 10, Issue 20 (11-2020)
Abstract
The purpose of this research is to predict the individual's attitude through their beliefs about advertising by using sports. This research is practical and is of the correlation method which was carried out as a field study. The statistical population was the spectators present at Azadi Stadium and according to the content of Cochran sample, 342 of the spectators were randomly chosen and filled in the questionnaire of advertising through sport called pyun (2006). The result of the regression analysis revealed that all the components of belief including the product information, social role and image, pleasure, annoying, good for economy, materialism and falsity had the capability of predicting the individual's attitude toward advertising through sport. The component good for economy had the most effect and materialism had the least effect on the individual's attitude toward advertising through sports. According these results, it is we essential pay attention to the quality and price of the predicts. On the other hand, we should use the advertising which are according to the culture of each in order to be more effective and attract the individual's attitude toward advertising through sports.
Dr Mohammad Khabiri, Mohammad Reza Asadpour, Dr Abdolhossein Karampour,
Volume 11, Issue 21 (7-2021)
Abstract
Today, commercial companies have accepted that sportsponsoring can act as a powerful tool for promoting their value. This study examines the impact of sponsorship aspects on brand equity of sponsor while researching about Hamrah Aval Company. The research method is descriptive-analytical, and is practical in terms of research target. The research is implemented using Structural Equation Modeling (SEM). The statistical population of the research is consisted of the fans of Perspolis and Esteghlal football teams who are members of HamrahAval fan system.393 questionnaires were collected using stratified random sampling in the field.A researcher made questionnaire was used to collect primary data.The validity of the questionnaire was checked using confirmation of sport management and marketing professors, and its reliability was tested using Cronbach's alpha (α=0.95), and construct validity was made through confirmatory factor analysis.The findings showed that the suggested research model had a good fitness and all of the six aspects of sport sponsorship had a significant effect on the brand equity of the sponsor, and all the research hypotheses were confirmed.According to the findings, it is recommendedthat brand sponsors plan marketing activities (TV coverage and advertisements) to promote their brand equities.
Behrouz Abdoli, Elham Azimzadeh, Nasour Ahmadi, Maryam Ekradi, Zahra Asgari,
Volume 11, Issue 21 (7-2021)
Abstract
Self-report psychological questionnaires are important tools for assessing cognitive and emotional status of athletes. Therefore, the purpose of this study was to investigate the psychometric properties of test of performance strategies (TOPS) among athletes. For this purpose, 209 males (n=125) and females (n=84) national and champions athletes aged 15 to 18 completed TOPS measure. It was used confirmatory factor analysis to test the construct validity of questionnaire and Cronbach's alpha coefficient for testing internal consistency of each factor items. The results of factor analysis identified eight subscales of goal-setting, automaticity, emotional-control, imagery, activation, positive self-talk, relaxation, attentional control/negative thinking for the practice and competition. The results of the Cronbach's alpha coefficient indicated appropriate internal consistency of subscales items of practice (.70 to .95) and competition (.77 to .88). It seems that this questionnaire is an appropriate tool for measuring psychological skills among young athletes.
