Sardar Mohammadi, Mojtaba Ghasemi Siani,
Volume 9, Issue 18 (12-2019)
Abstract
The purpose of this study was to investigate the role of negative news about the attitude of fans towards the players and Persepolis football team. The statistical population of the study was all students of Persepolis football team in Kurdistan University. A sample of 200 people was selected and simple random sampling method was used for data collection. The research method was semi experimental and factorial design was 2 * 2 * 2. A questionnaire was used to measure identity and attitude towards Persepolis team. The questions from the questionnaire were from previous research questions, and only changes in the scale of the measurements of some of the components were given. Descriptive statistics (frequency, percentage, mean, standard deviation) and inferential (independent t-test, one way covariance analysis) were used to analyze the data. The research findings showed that unpopular negative news about negative deficiencies led to a more negative attitude toward fans and the Persepolis team. Also, the negative attitude to the Persepolis players and players in high and low identity fans is different in the negative news of the incompetence related and unrelated to sport, but is not the same in the negative immoral news of related and unrelated negative news. The Persepolis club can prevent the development of immoral and incompetence issues by controlling and monitoring the well-known players in the team. By preventing the publication of false and negative news from other news sources, it prevents fans from developing a negative attitude toward the team.
Meisam Allahmoradi, Seyed Mohammad Hosein Razavi, Morteza Doosti,
Volume 9, Issue 18 (12-2019)
Abstract
Today, because of living in the machines age and the resulted less mobility and activity of citizens, the diverse and accessible sports for the citizens has become more important. This research which was carried out by qualitative methodology with fundamental-exploratory nature and using the grounded theory is aimed at designing a conceptual model for citizen sports in Tehran metropolitan area. The purposeful-snowball sampling method was used in the research. Accordingly, in order to collect the data, 25 experts of citizen sports were interviewed, and the Strauss and Corbin paradigm analysis was used to develop the final model. Given the results, motivational and health factors were identified as causal conditions, the hardware and software context was identified as the dominant field, the behavioral, structural and environmental level factors were identified as the intervening conditions. Also, promotional, legal, financial, educational, interactive and developmental measures were identified as strategies, and securing national interests, economic consequences, sport development, health-sanitary and socio-cultural outcomes were identified as the strategies implementation results. Given these findings, one can expect that by identifying the citizen sports conditions and concentration on strategic actions, the functional and operational facilities for its development and growth would be provided in Tehran metropolitan area.
Habibeh Ghate, Mahboub Sheikhalizadeh,
Volume 9, Issue 18 (12-2019)
Abstract
The present study aimed to investigate the effects of electronic word of mouth (e-WOM) advertising on the sports customers' purchase intention with emphasis on the mediator role of consumer’s involvement. 270 sport customers voluntarily filled out the Bambauer-Sachse and Mangold electronic word of mouth advertising (2011), McQuarrie's consumer involvement (1992) and the Diallo (2012) and Park et al purchase intention (2008) questionnaires. Structural equation modeling (SEM) in software Lisrel 8.51 was used to analyze the data. The results showed that the electronic word of mouth advertising had a significant direct effect on the purchase intention (γ=0.22; p<0.05) and the consumer involvement (γ=0.70; p<0.01). The Findings prove the positive moderation role of involvement on the relationship between electronic word of mouth (e-WOM) advertising and purchase intention. According to results of model analysis the modified model had good fit (CFI=0.94; RMSEA=0.077; χ2/df=2.60). In conclusion, we can say that electronic word of mouth (e-WOM) advertising can have a great impact on the individual knowledge about products and consumer involvement in them, and it can thus affect consumers' purchase intention by provision of a large volume of information in a short time.
Alireza Ghalehnoei, Hassan Fahim Davin, Hossein Pemanizad, Mohammad Reza Ismaeelzadeh Ghandehari,
Volume 9, Issue 18 (12-2019)
Abstract
The aim of this research was to constructing and validating the questionnaire of the factors influencing the implementation of green productivity strategy in Iran's sport. The present research carried out in a combination (qualitative and quantitative) method. The statistical population of the research in the qualitative stage consisted of 20 environmental experts and sports management professors, and in a quantitative stage consisted of all sports managers, environmental experts and university professors. The sample size was determined by using purposeful judgment available sampling 357 people. Content and construct validity of the questionnaire was confirmed and its reliability coefficient was estimated to be 0.86 .The results of the research identified and introduced seven effective factors (education and research, human resources, culture and attitudes, laws and regulations, control and supervision, management and planning, and physical factors) as effective factors. These factors produced a questionnaire with 39 items that explained 61.77% of the variance of green productivity. Additionally, the fitness indices of the first and second order confirmatory factor analysis supported the structure of the questionnaire. The constructed tool has a functional capability as well as a good validity and reliability. As such, the tool is suggested to be used in the evaluation and management of green productivity of sports organizations.
Masoud Freydoni, Ebrahim Alidost Ghahfarokhi,
Volume 10, Issue 19 (8-2020)
Abstract
The aim of current study was providing a model of the effect of emotional commitment and continued commitment on customers’ going to buy and Support intention. The statistical population was the whole consumers of Enghelab sport complex of Tehran that based on the number of questions of questionnaires (30 questions) 300 samples were selected. With reviewing the literature of the study, the primary research model was designed and based on that, the questionnaire was made and validity of questionnaire was confirmed by some academic experts and factor analysis. For analyzing the data, was used SEM (Structural equation modeling). The results from the model was shown emotional and continued commitment have effects on going to buy and customers’ support intention. Also, the model has goodness and high fitness and shown that the designed relationships of variables had been logical on research theoretical base. Focus on the result, was suggested to make customers commitment, and should be considered to serving customers and suppliers expectations in line with expectations and beyond their expectations that consequently has increased purchase intention and support customers of Enghelab Sports Complex.
Sepideh Masomi, Maisam Shirkhodaie, Reza Ahmadi,
Volume 10, Issue 19 (8-2020)
Abstract
Focus of cause-related marketing efforts in the sports industry is related to the intangible nature of sport Business and the high degree of fans' willingness to charity programs. The purpose of this study is to investigate the role of sport fans' attitude in cause-related sport marketing. Survey of this study was the members of the Supporters' Association of Persepolis's and Esteghlal's clubs. And the questioner is sent them through Social Networks. In this study, simple random sampling was used and since the Statistical Society in this study was unlimited, Cochran formula was used to estimate the sample size. To analyze the data, structural equation method with Partial Least Squares (PLS) approach is used. Based on the results, both fans attitude toward cause-related sport marketing and fans attitude toward sport team has a positive and significant effect on purchase intention of sport product and re-attention intention. According to the finding, when fans have a positive attitude toward the team and sport charity program, cause/brand fit lead to purchase intention and re-attention intention.
Chalak Majidi, Marjan Saffari, Mohammad Khabiri,
Volume 10, Issue 19 (8-2020)
Abstract
In the recent years, adventure sports have been growing increasingly. Adventure sports are new and appealing activities that regularly include some kinds of physical and mental challenges and relative presence of natural environment. These activities are presenting new paths and sometime they called as a serious competitor for mainstream sport. The aim of this study was to present a paradigm for adventure sports development. The qualitative methodology used in this study has followed an interpretive approach that was achieved by grounded theory. Data was collected from literature, interviews, focus groups, adventure sports related documentary films and movies. Results of this study are presenting adventure sports paradigm. In this paradigm developmental causal conditions of adventure sports, contexture of adventure sports, existing intervening conditions and contextual conditions, strategies and tactics for developing adventure sports and finally consequences. To appropriate recognition and encountering with this field, that most probably will be one of the main part of sport, we suggest doing more scientific research, especially with futurology approaches.
Seyed Abbas Ebrahimi, Mohsen Eynali, Hooshmand Bagheri Garabolagh,
Volume 10, Issue 19 (8-2020)
Abstract
In recent years, leadership studies have been expanded and new leadership models have been presented by scholars that one of these models is toxic leadership. Contrary to positivist leadership styles, toxic leadership emphasizes the negative aspects of a leader. The popularity of the dark leadership vision has led to the development of a toxic leadership model. The present study seeks to investigate the consequences of toxic leadership with an emphasis on mediation role of unit civility. This is a applied and descriptive study and has been performed by survey method. For this purpose, a sample of 210 sports athletes in Semnan were randomly selected. Data were collected with questionnaire and analyzed using structural equation modeling in Smart-Pls software. Findings show that, toxic leadership has a significant relationship with organizational cynicism and Intention to Leave. There was a negative and significant relationship between toxic leadership, organizational trust and unit civility. In addition, the unit civility has a negative and significant relationship with organizational cynicism and Intention to Leave. Also, there was a significant relationship between unit civility and organizational trust.
Zahra Karimi, Javad Gholamian, Vahid Saatchian,
Volume 10, Issue 19 (8-2020)
Abstract
The present study investigates the role of aesthetic dimensions of the place and the tendency of costumers to the sport in physical fitness and aerobics clubs in Mashhad. The research method was descriptive-correlational and the statistical population consisted of customers of Mashhad fitness and aerobics clubs. Considering correlational studies, 250 persons were selected (randomly) as the samples. Then two questionnaires of Soleimani's Aesthetic Dimensions (2012) and Gil's Sport Participation Motivation Questionnaire (1983) were used. The validity and reliability of the questionnaires were 0.71 and 0.82, respectively. The results showed that the most important aesthetic component of "color" is in the first priority and the "environment" component is in the last priority. In terms of forecasting the tendency of customers to sports, It can be said that 43% of the changes in tendency to sports is related to aesthetic variable (P<0.05). The dimensions of aesthetics can have a positive and significant effect equal to 0.77 on tendency to sports. Considering the changing of today's customer’s attitude regarding the use of equipped and modern sports spaces with exclusive spaces and modern style, applying aesthetic dimensions can be useful for customer satisfaction, assurance of their loyalty, as well as the tendency of people to sports and sports clubs.
Abdolreza Oboudi, Dr Hossein Akbari Yazdi, Solieman Abdolahi,
Volume 10, Issue 20 (11-2020)
Abstract
In football industry, the sports managers should include meeting of demands and needs of spectators on their agenda. However, this study aimed to determine the needs of spectators in Iranian Football Premier League. For this purpose, Kansei engineering method, Kano model, and Taguchi method were used to collect data. First, the emotional needs (41 needs) of spectators were identified. Using Kano model, then, these emotional needs were included in a four-level questionnaire which was designed for spectators of Iranian Football Premier League; it was distributed among 400 individuals. In order to achieve optimal situation, 7 basic needs were considered in designing the experiments. These 7 needs were analyzed in a three-tier spectrum. The findings showed that Iran's sports authorities, especially the Football Federation, may improve the satisfaction and attendance of spectators in stadiums if they improve the physical and security conditions of football stadiums and remove the existing obstacles including presence of women and presence with family in stadiums. The football clubs may also help achieve this goal by employing qualified and popular players and coaches.
Dr Masoud Taherinia, Dr Ali Shariatnejad, Dr Akbar Khodabakhshi,
Volume 10, Issue 20 (11-2020)
Abstract
This paper was conducted with aim of analyze sport club manager’s compensation strategies based on their life cycle. This research is a mixed research with qualitative and quantitative approach. In the qualitative section data were gathered with semi-structured interview and in the quantitative section data were gathered with expert questionnaire. The statistical population is the sports clubs, and the sample members are selected from senior managers, public relations managers and media managers of these clubs. According to the purpose of the study, the sampling in this study is purposive and with regardeng to the principle of theoretical adequacy, the sample size was estimate. The research data were analyzed in qualitative section using Atlas.ti and in quantitative section data were analyzed by Delphi fuzzy method. The results indicate that Clubs that are in the start-up level, should use the combination of compensation for executives in the form of ownership rights, equity ownership plans and ownership shares. In addition, the results show that Clubs that are in the growth level, able to compensate their managers with using merit-based salaries, output-based remuneration, and success-based pay.
Dr Hossein Zareian, Dr Mohammad Sadegh Afroozeh, Dr Mohammad Hoseen Ghorbani, Dr Mahmud Fazel Bakhsheshi,
Volume 10, Issue 20 (11-2020)
Abstract
The journey from championship to Sportsmanship status is a very difficult but possible way, so purpose of the research was to design a model for developing sportsmanship champion in the sport's Iranian. The present study was Exploratory qualitative research approach of grounded theory approach of Strauss and Corbin (1998) performed. The statistical population was including experts and elites who were selected by theoretical and non-random, Purposive sampling. Data were collected through interviews and field notes. The researcher reached theoretical saturation after performing 19 interviews and data from the interviews were analyzed through the coding method in three stages: open, axial, and selective. The findings were based on context include 10 components (corrupt contexts, ethics, economics, forgetfulness, ineptitude, bias, defective structure, official conflict, interaction, and indifference), Intervention-centered coding results consisted of 8 components (communication, aristocracy, religiosity, antiquity, culture, structure, politics, and society), strategy coding results including 8 components (deviation monitoring, culture building, structuring, reverberation, self-education, and training). It seems that three elements of community, sport and individual are effective in the development of athlete's athletic development and the suggested strategies of this research can help to achieve this.
Mehr Ali Baran Cheshmeh, Dr Ali Mohammad Safania, Dr Mohsen Bagherian Farahabadi, Dr Salahdin Naqshbandi,
Volume 10, Issue 20 (11-2020)
Abstract
Nowadays, sport provides an opportunity for friendly cooperation among different countries which is based on contribution of all nations and individuals in the natural form of sport. Therefore, the aim of this study was to compile a framework of sport diplomacy in Islamic Republic of Iran armed forces. The methodology of present study is Grounded Theory (GT) having qualitative approach which is applied in terms of purpose using semi-structured interviews for data collection. Participants in this study included officials of Ministry of Sport and Youth, the National Olympic and Paralympic Committee, sport federations, sport science professors, foreign ministry experts and great managers of armed forces who aware of sport and public diplomacy which 21 of whom were selected through purposeful sampling. The tool of this research was semi-structured interviews that continued until theoretical saturation stage. The reliability and validity of findings were determined by dependability, reliability and generalizability. Grounded theory qualitative approach was used to analyze the data for open, axial and selective coding. Based on the results, 128 initial conceptual propositions with 31 main categories in six dimensions of paradigm model were identified including causal conditions (5 main concepts), contextual factors (6 main concepts), confounding factors (6 main concepts), strategies (7 main concepts) and the consequences (7 main concepts). The proposed theory was also defined as "Increase the importance of development of military sports diplomacy as a tool for strengthening military diplomacy in other areas of the armed forces' mission and, consequently, the development of public diplomacy of the Islamic Republic of Iran". Finally, it is suggested that the Islamic Republic of Iran Armed Forces pay special attention to sports diplomacy in order to strengthen their mission areas.
Mr Ali Halajian, Dr Mina Mostahfizian, Dr Hamid Reza Mirsafian, Dr Hamid Zahedi,
Volume 10, Issue 20 (11-2020)
Abstract
The purpose of the present study was to evaluate the performance of Isfahan Municipality Cultural and Social Sports Organization based on the CIpp model with the approach of citizenship sports.The research method was descriptive in nature and applied in terms of purpose. In the qualitative stage of the research, first the preliminary questions of the interview were created by studying the sources related to the research, collecting information and reviewing the research.The interviewees at this stage were experts in the field of civic sports who were purposefully selected.Then, Delphi method was used in four stages to correct and improve the interview questions. In the quantitative stage of the research, the questions of the questionnaire were extracted after evaluating the themes, in the form of 94 questions, and were implemented among 113 citizen sports experts. The results showed that all four dimensions of context, input, output and process in the evaluation of the performance of this organization are higher than the average level, but need to be improved and increased. Also, evaluation and feedback on the developed programs is necessary both during and after the implementation of the program, because performance evaluation was relatively effective in achieving the goals of this program.
Hossein Kurdlo, Dr Alireza Elahi, Dr Abass Khodayari,
Volume 10, Issue 20 (11-2020)
Abstract
The purpose of this research is to predict the individual's attitude through their beliefs about advertising by using sports. This research is practical and is of the correlation method which was carried out as a field study. The statistical population was the spectators present at Azadi Stadium and according to the content of Cochran sample, 342 of the spectators were randomly chosen and filled in the questionnaire of advertising through sport called pyun (2006). The result of the regression analysis revealed that all the components of belief including the product information, social role and image, pleasure, annoying, good for economy, materialism and falsity had the capability of predicting the individual's attitude toward advertising through sport. The component good for economy had the most effect and materialism had the least effect on the individual's attitude toward advertising through sports. According these results, it is we essential pay attention to the quality and price of the predicts. On the other hand, we should use the advertising which are according to the culture of each in order to be more effective and attract the individual's attitude toward advertising through sports.
Dr Mohammad Khabiri, Mohammad Reza Asadpour, Dr Abdolhossein Karampour,
Volume 11, Issue 21 (7-2021)
Abstract
Today, commercial companies have accepted that sportsponsoring can act as a powerful tool for promoting their value. This study examines the impact of sponsorship aspects on brand equity of sponsor while researching about Hamrah Aval Company. The research method is descriptive-analytical, and is practical in terms of research target. The research is implemented using Structural Equation Modeling (SEM). The statistical population of the research is consisted of the fans of Perspolis and Esteghlal football teams who are members of HamrahAval fan system.393 questionnaires were collected using stratified random sampling in the field.A researcher made questionnaire was used to collect primary data.The validity of the questionnaire was checked using confirmation of sport management and marketing professors, and its reliability was tested using Cronbach's alpha (α=0.95), and construct validity was made through confirmatory factor analysis.The findings showed that the suggested research model had a good fitness and all of the six aspects of sport sponsorship had a significant effect on the brand equity of the sponsor, and all the research hypotheses were confirmed.According to the findings, it is recommendedthat brand sponsors plan marketing activities (TV coverage and advertisements) to promote their brand equities.
Mr Abdolhossein Ebrahimi, Dr Amin Khatibi, Dr Abdorlahman Mehdipour, Dr Seyedhossain Marashian,
Volume 11, Issue 21 (7-2021)
Abstract
This research is done with the aim of recognizing internal and external factors which are influential on exporting sportive commodities and the expansion of this export activity. From methodological point of view, this research is practical and descriptive-measureable. In qualitative method, profound interviews and in quantitative method a quantitative-reading based questionnaire is used. Statistical society of this research include the elites of sport economy. To choose a sample volume in qualitative interviews, we used the method of theoretical sampling. Due to uncertainty of the society’s volume, 384 people are picked up purposefully and by random. Analyzing the results is done by P.L.S software using structural equations. The results demonstrate that internal and external factors are influential on exporting sportive commodities with 0.526 and 0.407 impression ratios respectively. These results confirm that this structural model is adequate. On the whole and considering the findings of the research, internal influential factors on expanding the export of sportive commodities include: recognizing and reinforcement of internal factors via financial support, theoretical and technical backing, innovation in presenting services and communications, possessing strategy and external influential factors include assembling intense substructures for exporting goods, establishing commercial and political links and strategic alliance with other countries which could be influential on the export of sportive commodities.
Dr Hadi Bagheri, Ms Shariat Zare, Dr Hosein Alimohammadi,
Volume 11, Issue 21 (7-2021)
Abstract
Abstract
The purpose of this study was to identify strategies attracting sponsors for Iranian women's football league. This study conducted in Delphi technique. First, strategies attractiing sponsors were listed in four categories: legislation, media broadcasting, federation/ league organization programs, and club programs. Then, the experts' opinions on these strategies were collected in three times. The research population consisted of two groups: 1) academic experts; 2) coaches and supervisors of the women's football teams in Pro league. 21 persons were selected as Delphi panel by judgment sampling. Delphi panel reached a consensus on 25 proposed strategies. "Games broadcasting; popular sports TV programs’ focus; and license for launching private TV” had the most and "governmentalized women's teams" had the least agreement. Media strategies, club activities, federation/league organization activities, and legislative decisions were prioritized, respectively. According to the results, the most important strategies were related to the media, which shows that sponsors were associated with women's football because of more public exposure and wider or more loyal target community. Therefore, with the social and religious sensitivities about women, resolving media challenges requires negotiation with socially and politically influential groups. Also, the performance of clubs should be improved to increase the league's commercial value and attractiveness.
Samaneh Saeidpour, Najaf Aghaei,
Volume 11, Issue 21 (7-2021)
Abstract
The purpose of this study was to determine the role of mediator of competitive advantage and organizational reputation in the causal relationship between social responsibility and Team performance of Persepolis Club. The research method is descriptive-survey in terms of purpose and applied with a structural equation approach.The statistical population included all Persepolis fans and the sample size according to Morgan table was 384 people (randomly).The Ressler's Club Reputation Questionnaire (2010), Hosseini's Competitive Advantage (2011), Galbrith Social Responsibility (2010), Glenn Team Performance (2003), Hosseini (2016), Cooper and Satter (2011) were used. Descriptive and inferential statistics with SEM approach were used to analyze the data; The results were analyzed using SPSS22 and Smart PLS3 software. It was found that social responsibility has a positive and significant effect on team performance, competitive advantage and organizational reputation. The direct and significant effect of reputation on team performance and the mediating role of reputation was minor confirmed. However, the effect of competitive advantage on team performance and the mediating role of competitive advantage was not confirmed. It is suggested that Persepolis, by performing social responsibilities in economic, ethical, legal and humanitarian dimensions, promote the reputation, competitive advantage and team performance of the club.
Mr Javad Shahvali Kohshouri, Dr Ahmadreza Askari, Dr Rasool Nazari, Dr Amirreza Naghsh,
Volume 11, Issue 21 (7-2021)
Abstract
Promoting physical activities at schools not only encourage students to do sport along their lifetime but also lead to a better physical and mental health among them. Therefore, the aim of this study is first to predict the future of sport among Iranian students, then, to develop its scenarios for the next 15 years and finally to make a strategy. In this study, the scenario-based approach, which is based on an intuitive logic one, was applied and the method of trends and uncertainty analysis as well as a six-step integrated scenario planning were used. The participants of this study were 38 internal and external stakeholders of Iranian student sport selected by purposeful sampling. The data were collected by interviews and open-ended questionnaires. According to the findings, the analysis of the 30 key factors resulted in two key uncertainties: "regional planning and resource abundance" and "adaptive legislation on the principle of cultural difference" which form the basis of the four main student sport scenarios. As a result, to develop Iranian student sport, it is recommended to make a comprehensive planning based on local ecological issues for each region.
