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Showing 3 results for Sponsors

Mr Ebrahim Ghasem Zadeh, Dr Seyed Mohamad Hosein Razavi, Mr Saeed Amir Nezhad,
Volume 5, Issue 10 (12-2015)
Abstract

Objective: The purpose of current investigation is studding of talent identification factors and education talent development on the track & field's athletes in Iran by views of experts, coaches and athletes.Methodology: The descriptive research method was used in current research. The number of 150 experts, coaches and athletes were recruited in this research.  The number of 6 variables and 45 options form questioner were applied in statistical analysis.  Reliability of questioner was examined and the result shows the high in reliability (Cronbach's alpha test: 0.82). For data analysis KS, binomial, one sample t-test and the Friedman test were used. SPSS software was applied for statistical analysis.The result of statistical analysis has been shown significant effect and intervention by one sample t-test and binomial test in 6 factors: Knowledge and understanding, How to attract and identify, Quality of track and equipment, Role of the Athletics Federation and council, Coaches and sponsors role.Conclusion: Given the importance of the athletics federation and sponsors role in the talent Identification and talent education on the track & field's athletes in Iran, these factors may play an vital role


Dr Mohammad Khabiri, Mohammad Reza Asadpour, Dr Abdolhossein Karampour,
Volume 11, Issue 21 (7-2021)
Abstract

Today, commercial companies have accepted that sportsponsoring can act as a powerful tool for promoting their value. This study examines the impact of sponsorship aspects on brand equity of sponsor while researching about Hamrah Aval Company. The research method is descriptive-analytical, and is practical in terms of research target. The research is implemented using Structural Equation Modeling (SEM). The statistical population of the research is consisted of the fans of Perspolis and Esteghlal football teams who are members of HamrahAval fan system.393 questionnaires were collected using stratified random sampling in the field.A researcher made questionnaire was used to collect primary data.The validity of the questionnaire was checked using confirmation of sport management and marketing professors, and its reliability was tested using Cronbach's alpha (α=0.95), and construct validity was made through confirmatory factor analysis.The findings showed that the suggested research model had a good fitness and all of the six aspects of sport sponsorship had a significant effect on the brand equity of the sponsor, and all the research hypotheses were confirmed.According to the findings, it is recommendedthat brand sponsors plan marketing activities (TV coverage and advertisements) to promote their brand equities.

Dr Hadi Bagheri, Ms Shariat Zare, Dr Hosein Alimohammadi,
Volume 11, Issue 21 (7-2021)
Abstract

Abstract
The purpose of this study was to identify strategies attracting sponsors for Iranian women's football league. This study conducted in Delphi technique. First, strategies attractiing sponsors were listed in four categories: legislation, media broadcasting, federation/ league organization programs, and club programs. Then, the experts' opinions on these strategies were collected in three times. The research population consisted of two groups: 1) academic experts; 2) coaches and supervisors of the women's football teams in Pro league. 21 persons were selected as Delphi panel by judgment sampling. Delphi panel reached a consensus on 25 proposed strategies. "Games broadcasting; popular sports TV programs’ focus; and license for launching private TV” had the most and "governmentalized women's teams" had the least agreement. Media strategies, club activities, federation/league organization activities, and legislative decisions were prioritized, respectively. According to the results, the most important strategies were related to the media, which shows that sponsors were associated with women's football because of more public exposure and wider or more loyal target community. Therefore, with the social and religious sensitivities about women, resolving media challenges requires negotiation with socially and politically influential groups. Also, the performance of clubs should be improved to increase the league's commercial value and attractiveness. 


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