The purpose of this study was investigating the impact of digital marketing on Competitiveness of Sports Businesses (sports clubs in Rasht) through competitive intelligence and entrepreneurship This research was descriptive-correlational in terms of type, applied purpose and field implementation method. The statistical population of the present study was all managers and coaches of sports clubs in Rasht. Statistical sample According to the method proposed by Barclay et al. (1995) to determine the minimum sample in structural equation modeling was used. To generalize the sample to the research community, 220 questionnaires were distributed among managers and coaches of sports clubs in Rasht and 196 questionnaires were analyzed. SPSS and SMART PlS have been used to analyze the data. Findings showed that digital marketing has a direct and significant effect on competitiveness, competitive intelligence and entrepreneurship. Also, competitive intelligence has a direct and significant effect on competitiveness
and entrepreneurship. entrepreneurship has a direct and significant effect on competitiveness. According to the research findings, club managers can use the positive effects of digital marketing along with using the advantages of competitive intelligence and entrepreneurship to increase the competitiveness of their business in order to increase customers, increase profitability and productivity of the club.
