Nationalism in consumption is a form of economic of nationalism that forms
consumer beliefs about appropriate or actually morality of goods purchasing and
it has been the subject of many investigations. In this study, According to Krejcie
& Morgan chart, 278 cases were selected a mong among 965 undergraduate
physical education students of Tehran and karaj selected Universities as a
research samples. The measuring tools included CETSCALE of shimp &
sharma(1987) and Questionnaire of Hoseinzade(1386) , its Reliability was
achieved 0/841. For data analysis, descriptive statistics and Inferential statistics
including spearman coorelation and Mann-Whitney test in SPSS with p<0.05
Significance level were used.The finding of investigation demonstrates
Consumer Nationalism of physical education students have been in low grade.
Moreover there wasn’t and relation between Nationalism and Patriotism, whereas
there was a negative relation between World Mindedness and Consumer
Nationalism among students .Also results of Mann-Whitney test imply that there
is a difference among boys and girls between of Consumer Nationalism, World
Mindedness and Assessment of Domestic Sporting Goods. Girls are more
nationalist than boys and also they have a good Assessment of Domestic
Sporting Goods, but boys have more than World Mindedness.
In the end, consumers with low consumer nationalism have a low assessment of
domestic goods and inverse.