The purpose of this study was to investigation of Motivation Role on Team Identity
of Football Fans in Sistan and Baluchestan University. This study is descriptive
and correlational one. Statistical population included all students and Staff of
Sistan and Baluchestan University in the academic year of 2012-2013. Since the
size of the statistical population was over 10,000 people, Based on Sample Table
of Morgan, Sample size was determined 384 people. For data collection, Trail
and Jame's team identity questionnaire (2001) and Gao et,al and motivation
questionnaire (2009) were used. Validity of the questionnaires were confirmed by
professors of physical education for reliability of questionnaires used, Cronbach's
alpha coefficient, respectively were 0.94 and 0.88. Data were analyzed by
inferential statistics, including Pearson correlation and stepwise multiple
regression. Results showed that motivation fans have significant correlation with
their team's identity (r =0.68). Also, except variable escape (escape from
boredom), other variables (social interaction, entertainment, team affiliation,
achievement and family) were able to be the significant predictor of team identify.
Entertainment with beta (β= 0.514) was a stronger predictor for team identity

The aim of this study was to evaluate the effect of club's social responsibility on the fan's intention to purchasing the sponsors products. Population of this study was consists of the fans of three teams that selected of the Iranian Football Pro League. By using the formula to determine the sample size, it for infinite population obtained 384. For data collection, the social responsibility questionnaire and purchase intention questionnaire were used. By using the Views of 6 sports management professionals, the formal validity of the questionnaires was checked. To verify the Construct Validity of social responsibility instrument, Exploratory and confirmatory factor analysis were performed. In order to verify the normality of data distribution, the skewnes, and Kurtosis indexes were used. For data analysis, statistical tests such as mean, standard deviation, factor analysis, Pearson correlation, and stepwise multiple regression method were used. Results showed that all dimensions of social responsibility have a significant effect on the fans reaction. Based on the research results, it is recommended to the managers that activities such as participating in the games aimed at helping needy people, implementing the federation’s rules, support of sport for all are suitable for enhancing the fan Purchase intention.