Showing 4 results for Recreational
Hamid Reza Maghsoudi Eiman, Farideh Hadavi,
Volume 3, Issue 5 (4-2013)
Abstract
The purpose of this study was comparing the current status of intramural program Iranian universities with ten years ago. In this study, the status of Intramural Program of Iranian Universities in three fields (educational, recreational, championship sport) regarding the number of implemented programs and participants in intramural program and active sports were compared. For investigation of status of intramural program in Iranian universities a researche-made questionnaire with acceptable face validity and (0.81 Cronbach alpha coefficients) reliability, was used. The statistical population included all Iranian universities and the statistical sample included 49 of total 60 universities covered by Ministry of Science, Research and Technology which was randomly selected. The research design was comparative. The result of present study comparison with those in ten years ago (Tondnevis, 1998). Inference statistical methods (Wilcoxon test for variable middle comparison) in level of (p&le 0/05) was used as statistical method. The Findings indicated that there was not significant difference (p>0/05) between number of educational programs and recreational program in the last ten years, while significant difference (p&le0/05) was found in the number of teams participating in championship sport, Also there was not significant difference (p>0/05) between number of participants in educational programs, but the difference between number of participants in recreational programs was significant(p&le0/05). The result revealed significant difference between numbers of active sports in universities intramural. In conclusion the status of intramural sport program in Iranian universities has been improved regarding ten year ago.
Dr Mohamad Ali Ghareh, Dr Marjan Safari, Dr Shahrzad Nayeri,
Volume 6, Issue 11 (9-2016)
Abstract
This research aims to reconstruct the functions of national media for development of recreational sports and present strategies and guidelines. The qualitative approach and data-based theorization method is used in this research. In this method, the functions and strategies of national media are elicited directly from the data obtained through profound interviews with experts in order to develop recreational sports. The statistical population in this study consists of all experts who have academic specialization and executive experience in the field of management of recreational sports and media, selected from the university and recreational sports authorities. Sampling method is snowball and 28 interviews are made with the experts as explained above. Based on the analyses of the interviews, nine functions are found for the national media in development of recreational sports. These include: the educational function, the informatic function, the awareness function, raising information, social coherence, institutionalization, highlighting, social marketing, modernism, and environmental supervision. In general terms, based on the findings of this research, one can state that media can have a prominent role in increasing the participation of people in recreational sports regarding the influence they have in attracting the audience and participating in the process of formation of public thoughts.
Dr Vahid Saatchian, Mrs Soosan Rahimi, Dr Bahador Azizi,
Volume 9, Issue 17 (9-2019)
Abstract
The purpose of current study was "Predicting the Future Behavior of Customers of Aquatic Parks in Mashhad based on Social Identity of Brand". The method of this study was descriptive and correlative. The statistical population was consisted all customers in Mashhad aquatic parks in the summer of 2015, that based on the existing sources, 377 questionnaires were distributed with an expectancy of 90% returned. Also to collect information, 2 questionnaires including brand's social identity Hay et al. (2011) and the decisions of future behavior (BFIS) Berry (1996) were used. The results showed that all subscales of Brand's Social Identity are not effective on the future behavior of customers and the impact of these subscales that increase the future behavior of customers, according to a beta coefficient of components, that have the highest impact respectively: 1. Customers confiedence in brand (beta 0.35) 2. Consumer's satisfaction (beta 0.16) 3. Perceived value of the brand (beta 0.11). Results showed a good correlation between future behavior of the customer's and perceived value of the brand. If we define the perceived value of the product or service that is under the influence of brand identity as the measure of value by customers to brand's product and the cost that their spend to gain that product or service, then provided services by these aquatic parks have high value for the customers. Or we can say that the good identity of brand had a positive effect on percieved value of brand.
Dr Javad Fesanghari, Dr Rasool Norouzi Seyed Hossini, Dr Marjan Saffari, Dr Hashem Kozechian ,
Volume 12, Issue 24 (12-2022)
Abstract
Nowadays, technology is becoming one of the most important factors that contribute to the Internationalization of recreational sports industry.This study was done to design a model to develop recreational sports by new technologies in Iran. This study was carried out with mixed Methods.In the qualitative part, semi-structured interviews were conducted with 13 participants through purposive and standard sampling methods. The content analysis method was used to analyze the data and in the same section, a questionnaire was prepared based on the identified themes from the qualitative part, which included the available dimensions and components. Questionnaires were distributed among 406 samples after confirmation of validity and reliability. Descriptive statistics and confirmatory factor analysis were used for analyze the data. The findings of this study showed that the main themes of the model of development of recreational sports through new technologies are divided into four parts: propulsion and stimuli, challenges of using new technologies, opportunities to use new technologies and consequences of using new technologies in the development of recreational sports. Presently, increasing human-computer equipment interaction is facilitating new ways of using technology in sports environments, and in the future, technology will bring structural changes in all sectors of sports, especially recreational activities.
