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Showing 3 results for Social Responsibility

Mr Hosein Bakhshandeh, Dr Majid Jalali Farahani, Dr Seyed Nasrollah Sajjadi,
Volume 6, Issue 11 (9-2016)
Abstract

The aim of this study was to evaluate the effect of club's social responsibility on the fan's intention to purchasing the sponsors products. Population of this study was consists of the fans of three teams that selected of the Iranian Football Pro League. By using the formula to determine the sample size, it for infinite population obtained 384. For data collection, the social responsibility questionnaire and purchase intention questionnaire were used. By using the Views of 6 sports management professionals, the formal validity of the questionnaires was checked. To verify the Construct Validity of social responsibility instrument, Exploratory and confirmatory factor analysis were performed. In order to verify the normality of data distribution, the skewnes, and Kurtosis indexes were used. For data analysis, statistical tests such as mean, standard deviation, factor analysis, Pearson correlation, and stepwise multiple regression method were used. Results showed that all dimensions of social responsibility have a significant effect on the fans reaction. Based on the research results, it is recommended to the managers that activities such as participating in the games aimed at helping needy people, implementing the federation’s rules, support of sport for all are suitable for enhancing the fan Purchase intention.


Mr Shahoo Zamanidadaneh, Dr Mohamma Reza Esmaili, Dr Ali Zarei,
Volume 11, Issue 22 (12-2021)
Abstract

Nowadays, social responsibility is not limited to specific organization, and clubs and sports teams have included various forms of social responsibility in their goals and are involved in their implementation. The purpose of this study was to investigate the effect of club social responsibility on the supportive behavior of the brand of football fans with the mediating role of attitude: The moderator role was empathy. The method of the present study was descriptive-survey and was applied studies according to the purpose. In the present study, Persepolis Club as the study club and the statistical population of the present study consisted of all fans of Persepolis Club.360 people were selected as the research sample and the available sampling method was used. Galbraith (2010) questionnaire was used to evaluate social responsibility, Zhi et al. (2019) questionnaire was used to support brand behaviors, and Zhi et al. (2019) questionnaire was used to measure attitude and empathy variables.To review and analyze of the data, descriptive and inferential statistics were used using the construction equation model, which used SPSS 25 and Smart PLS 3.2.9 software for experiments and analysis. The results showed that social responsibility had an effect on brand support behaviors and fan attitudes, also,the attitude of the fans on the supportive behaviors of the brand was influential and the mediating role of the fans' attitude regarding the impact of social responsibility on the supportive behaviors was confirmed. Finally, empathy plays a moderating role between the impacts of club social responsibility on fan supportive behaviors.

Dr Mohammadsadegh Afroozeh, Dr Hamidreza Safari, Mr Mohammad Firoozian,
Volume 12, Issue 23 (9-2022)
Abstract

According to the concept of social responsibility, since professional athletes are members of society and, like other members of society, are responsible for their environment, it is necessary for them both to improve their sportive, economic and social performance and to promote the social living standards of the people of the society. Therefore, the main purpose of the present study was to investigate the social responsibility of professional athletes during Coronavirus pandemic. The research design was qualitative and was conducted through Grounded theory Also, the statistical sample of the research consisted of fourteen athletes, experts and faculty members who underwent interview. Also, the findings were analyzed through coding method in three stages open, axial and selective, and a set of basic themes was collected during the open coding process and categories were extracted from them, accordingly. Then, in the axial and selective coding stage, the link between these categories was determined under the headings of contexts, strategies and consequences. Based on the results, nine-three marks were identified in the coding, which were placed in 20 categories. According to the results, it is suggested that top officials and decision makers in sports, with awareness of the high potential of athlete’s social influence, to plan preventive policies in relation to the critical condition of COVID-19 Pandemic and considering the social responsibility of athletes in this context, make their own decisions.


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