Search published articles


Showing 2 results for Sports Clubs
Analyze the Sport Club Managers Compensation Strategies Based on Club Life Cycle with Delphi Fuzzy Method
Dr Masoud Taherinia, Dr Ali Shariatnejad, Dr Akbar Khodabakhshi,
Volume 10, Issue 20 (11-2020)
Abstract
This paper was conducted with aim of analyze sport club manager’s compensation strategies based on their life cycle. This research is a mixed research with qualitative and quantitative approach. In the qualitative section data were gathered with semi-structured interview and in the quantitative section data were gathered with expert questionnaire. The statistical population is the sports clubs, and the sample members are selected from senior managers, public relations managers and media managers of these clubs. According to the purpose of the study, the sampling in this study is purposive and with regardeng to the principle of theoretical adequacy, the sample size was estimate. The research data were analyzed in qualitative section using Atlas.ti and in quantitative section data were analyzed by Delphi fuzzy method. The results indicate that Clubs that are in the start-up level, should use the combination of compensation for executives in the form of ownership rights, equity ownership plans and ownership shares. In addition, the results show that Clubs that are in the growth level, able to compensate their managers with using merit-based salaries, output-based remuneration, and success-based pay. 

The Impact of Digital Marketing on the Competitiveness of Sports Businesses: Through Competitive Intelligence and Entrepreneurship
Mohadese Naeimi, Merali Hematinejad, Noshin Benar, Fatemeh Saeedi,
Volume 100, Issue 100 (10-2020)
Abstract
The purpose of this study was investigating the impact of digital marketing on Competitiveness of Sports Businesses (sports clubs in Rasht) through competitive intelligence and entrepreneurship This research was descriptive-correlational in terms of type, applied purpose and field implementation method. The statistical population of the present study was all managers and coaches of sports clubs in Rasht. Statistical sample According to the method proposed by Barclay et al. (1995) to determine the minimum sample in structural equation modeling was used. To generalize the sample to the research community, 220 questionnaires were distributed among managers and coaches of sports clubs in Rasht and 196 questionnaires were analyzed. SPSS and SMART PlS have been used to analyze the data. Findings showed that digital marketing has a direct and significant effect on competitiveness, competitive intelligence and entrepreneurship. Also, competitive intelligence has a direct and significant effect on competitiveness and entrepreneurship. entrepreneurship has a direct and significant effect on competitiveness. According to the research findings, club managers can use the positive effects of digital marketing along with using the advantages of competitive intelligence and entrepreneurship to increase the competitiveness of their business in order to increase customers, increase profitability and productivity of the club.
Page 1 from 1     

© 2024 CC BY-NC 4.0 | Research in Sport Management and Motor Behavior

Designed & Developed by : Yektaweb