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Showing 5 results for Attitude
A survey about individuals motives of participation intention in sports activity (Experimental test of the theory of planned behaviour)

Volume 4, Issue 8 (12-2014)
Abstract
Purpose: In this study, the theory of planned behaviour was used to better understand participation in sport. Method: This study used survey & cross-sectional method. Data were gathered from 360 student's university of Yazd. The collection instrument of data was planned behaviour scale revised. Results: Results from the empirical test of the theory of planned behaviour with students participating in sport activities showed that the items formed reliable scales (up ./75). Pearson correlation test demonstrated that three variables predictor's attitude, subjective norms and perceived behaviour control were related to participation of students in sport activities. The results of stepwise regression analysis revealed that attitudes in the first place and perceived behaviourcontrol in the second place and subjective norms in the third place were the dominant predictors in scale planned behaviour. Independent variables (attitude, subjective norms and perceived behaviour control) accounted for 47.5 unique variance participation intentions in sport. Conclusion:The stepwise regression analysis showed that attitude, subjective norms and perceived behaviour control predictors of explained partly of variance under study variables.
The effective factors model in institutionalization of sport for all in Iran
Dr Ahmad Ali Asefi, Dr Amir Ghanbar Poor Nosrati,
Volume 8, Issue 16 (12-2018)
Abstract
The purpose of this research was the explanting effective factors model in institutionalization of sport for all in Iran. The research method was mixed method in type of exploratory. The statistical population in part of factors recognition was composed of all specialists in sport for all and institutionalization and in part of design and testing of model, statistical population was composed of all managers and experts responsible for sport for all that research sample was selected with census method. (306 person) Measurement tool was a questionnaire compiled by the researcher which its validity was investigated by study of theoretical basis and surveys of 10 professors and experts and its reliability by Cronbach's alpha coefficient 0/91 was calculated. The research results revealed the research model have four dimensions include individual, group, organizational and environmental with 28 factors. The proportionality indices of research model were at an acceptable level, that is, research model had a good proportionality and factor structure of it was acceptable. Finally, results of the second-order confirmatory factor analysis showed the most important dimension in institutionalization of sport for all in Iran was organizational dimension (0/93, t = 7/34) and afterwards were group (0/82, t = 7/46), environmental (0/70, t = 6/34) and individual dimension (0/65, t = 7/31). The most important factor in organizational dimension was human resources (0/67, t = 6/91), in group dimension was the reference groups (0/65, t = 7/37), in environmental dimension was the economic, cultural and geographical environment (0/59, t = 6/08, 6/04, 6/05) and finally, in individual dimension, belief and attitude (0/75, t = 9/78) was most important factor.
Cause-related Sport Marketing: Clarifying the Role of Sport Fans' Attitude
Sepideh Masomi, Maisam Shirkhodaie, Reza Ahmadi,
Volume 10, Issue 19 (8-2020)
Abstract

Focus of cause-related marketing efforts in the sports industry is related to the intangible nature of sport Business and the high degree of fans' willingness to charity programs. The purpose of this study is to investigate the role of sport fans' attitude in cause-related sport marketing. Survey of this study was the members of the Supporters' Association of Persepolis's and Esteghlal's clubs. And the questioner is sent them through Social Networks. In this study, simple random sampling was used and since the Statistical Society in this study was unlimited, Cochran formula was used to estimate the sample size. To analyze the data, structural equation method with Partial Least Squares (PLS) approach is used. Based on the results, both fans attitude toward cause-related sport marketing and fans attitude toward sport team has a   positive and significant effect on purchase intention of sport product and re-attention intention. According to the finding, when fans have a positive attitude toward the team and sport charity program, cause/brand fit lead to purchase intention and re-attention intention.


The Relationship of Individuals’ Attitude toward Advertising Through Sports with Their Beliefs: A Study of Football Spectators
Hossein Kurdlo, Dr Alireza Elahi, Dr Abass Khodayari,
Volume 10, Issue 20 (11-2020)
Abstract
The purpose of this research is to predict the individual's attitude through their beliefs about advertising by using sports. This research is practical and is of the correlation method which was carried out as a field study. The statistical population was the spectators present at Azadi Stadium and according to the content of Cochran sample, 342 of the spectators were randomly chosen and filled in the questionnaire of advertising through sport called pyun (2006). The result of the regression analysis revealed that all the components of belief including the product information, social role and image, pleasure, annoying, good for economy, materialism and falsity had the capability of predicting the individual's attitude toward advertising through sport. The component good for economy had the most effect and materialism had the least effect on the individual's attitude toward advertising through sports. According these results, it is we essential pay attention to the quality and price of the predicts. On the other hand, we should use the advertising which are according to the culture of each in order to be more effective and attract the individual's attitude toward advertising through sports.

The Effect of Club Social Responsibility on the Supportive Behavior of the Football Fans Brand: (Case Study of Persepolis Tehran Club)
Mr Shahoo Zamanidadaneh, Dr Mohamma Reza Esmaili, Dr Ali Zarei,
Volume 11, Issue 22 (12-2021)
Abstract
Nowadays, social responsibility is not limited to specific organization, and clubs and sports teams have included various forms of social responsibility in their goals and are involved in their implementation. The purpose of this study was to investigate the effect of club social responsibility on the supportive behavior of the brand of football fans with the mediating role of attitude: The moderator role was empathy. The method of the present study was descriptive-survey and was applied studies according to the purpose. In the present study, Persepolis Club as the study club and the statistical population of the present study consisted of all fans of Persepolis Club.360 people were selected as the research sample and the available sampling method was used. Galbraith (2010) questionnaire was used to evaluate social responsibility, Zhi et al. (2019) questionnaire was used to support brand behaviors, and Zhi et al. (2019) questionnaire was used to measure attitude and empathy variables.To review and analyze of the data, descriptive and inferential statistics were used using the construction equation model, which used SPSS 25 and Smart PLS 3.2.9 software for experiments and analysis. The results showed that social responsibility had an effect on brand support behaviors and fan attitudes, also,the attitude of the fans on the supportive behaviors of the brand was influential and the mediating role of the fans' attitude regarding the impact of social responsibility on the supportive behaviors was confirmed. Finally, empathy plays a moderating role between the impacts of club social responsibility on fan supportive behaviors.

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