Mr Kiomars Ramezanlo, Dr Noshin Benar, Ms Fatemeh Saeedi,
Volume 12, Issue 23 (9-2022)
Abstract
The purpose of this study was to investigate the role of input sources, market position and creativity in creating a competitive advantage for sports businesses. This research was a descriptive-survey and in terms of practical purpose. The statistical population of this study consisted of managers of water sports recreational complexes in Tehran. To collect the data needed to test the hypotheses, a field method and a questionnaire were used. To obtain more confidence in the results, 80 questionnaires were distributed among managers in purposeful way in relation to the distribution of water sports complexes in five districts of Tehran province of which 75 questionnaires were analyzed. Findings showed that Input resources, market positioning and creativity power has a positive and significant effect on competitive advantage.
The results of this study are the purposefulness of the hybrid approach due to the ability to properly use input resources including human, organizational and financial resources, attention to customer capital and having competitive intelligence as creators and stabilizers in the market and also capital of innovation, information technology capability and knowledge management as the most important resources and elements in using creativity, they can bring a competitive advantage to businesses.
Fatemeh Raeei, Alimohamad Safania, Abolfazl Farahani, Hamid Ghasemi,
Volume 14, Issue 27 (8-2024)
Abstract
In the sports industry, there is significant potential for the emergence of startups. However, startups in this sector have experienced various challenges and fluctuations. Therefore, the purpose of this study is to examine the factors that contribute to the acceleration of Sports Startups. The research was conducted using a mixed-methods approach, involving the participation of sports business experts and scholars. Data collection was carried out through purposive sampling, employing in-depth interviews with these experts. The qualitative data obtained were analyzed using the thematic analysis approach. Additionally, the identified factors were ranked using the Analytic Hierarchy Process (AHP). The findings revealed the existence of six categories of accelerators for sports startups. Notably, strengthening and optimizing the value chain emerged as the most crucial factor among these categories. Consequently, to enhance the growth and development of sports startups, it is imperative to establish a well-defined value chain and actively work towards its reinforcement.
Dr Mohammadtaqi Aghdasi, Dr Behzad Behzadnia, Mr Haider Mahdi Darvish El Drisawi,
Volume 100, Issue 100 (10-2020)
Abstract
Our understanding of the effectiveness of small-sided games compared to other training methods is limited. Therefore, the aim of this study was to compare the role of small side games (SSG) and traditional teaching method on individual and team creativity of 11-12 year old soccer players. To conduct this study, among all the 11-12-year-old children of Iraq who were enrolled in football classes, 30 learners were selected by the available method and were randomly divided into two groups of traditional and SSG education. At first, the pre-test was taken by the video analysis method, and then the participants practiced football skills on the 7x7 field for 16 weeks and 4 one-hour sessions every week. Finally, the post-test was evaluated according to the pre-test. The analysis of the film was done based on the opinion of two experts and according to the previously identified practices. The results were analyzed by descriptive method and 2x2 ANOVA analysis in SPSS 24. The results of the study in the descriptive part showed that appropriate actions, creative and original actions have grown more in the SSG group compared to the traditional group. In this regard, inappropriate actions have shown a further decrease. In the section of inferential tests, the results showed that the effect of the test and test*group is significant for appropriate actions and the effect of the test for total actions showed the same result. In this regard, small side games can be played by placing the player in a small environment, allowing the player to have more opportunities to perform and less time to make decisions, which leads to the improvement of creativity in team sports such as football.
