Showing 6 results for Future
Vahid Saatchian, Hamid Reza Safari, Seyed Mehdi Rasooli, Eisa Eskandari, Alireza Elahi,
Volume 3, Issue 5 (4-2013)
Abstract
The purpose of this study was to determine the relationship of service quality, customer satisfaction and attitudinal loyalty on future intention of participations in fitness and aerobic centers of Rasht Township. The design of this study was correlational. The population of study includes all costumers of aerobic and fitness centers in Rasht that have one year attendance in this clubs. So, According to Morgan sampling tables and populations of the customers in this clubs that were 150 people, 108 samples elected randomly. To gather data, standard questionnaire of service quality (QSS) Alexandris (1999), customer loyalty (AIS) Alen (1990), customer satisfaction (OCS) Victor (2002) and behavioral future intention (BFIS) Bery (1996) was used(8). Results indicated that there was a positive and significant relation between service qualities with loyalty (r=0/395), satisfaction and behavioral future intention(r=0/486, P&le0/.5). Also there was positive and significant relation between loyalty with satisfaction(r=0/286) and behavioral future intention(r=0/524) and finally customer satisfaction had positive and significant relation with behavioral future intention(r=0/505, P&le0/.5). Regression test showed that only customer satisfaction (t=4/745) and loyalty (t=3/185) can predict behavioral future intention and service quality was mediator variable (P&le0/.5). According to the results, it should be considered that fitness and aerobic club managers should play an important role in customer satisfaction by providing more tangible services to attracting loyal customers.
Mr Abdolmajid Doorandish, Dr Alireza Elahi, Dr Hosein Poorsoltani,
Volume 6, Issue 11 (9-2016)
Abstract
Service quality is one of the most important subjects in marketing studies. Literature review shows that this variable is related to many important variables in marketing area. However, there is always this question of which components of service quality are better predictors for satisfaction and future intention of customers. The data gathered by three standard questionnaires: 1- service quality questionnaire of Lio 2- customer satisfaction questionnaire of Oliver; and 3- future intention of customer questionnaire of Lim .350 questionnaires were analyzed that gathered by used of multi-stage sampling among customers of body building clubs from Fars province. Results indicated that between, reliability showed the most of impact on customer satisfaction, while the empathy showed the lowest impact on customer satisfaction. Results, also, indicated that between, reliability and intangibility were respectively showed most of and lowest impact on future intention of customers
Dr Vahid Saatchian, Mrs Soosan Rahimi, Dr Bahador Azizi,
Volume 9, Issue 17 (9-2019)
Abstract
The purpose of current study was "Predicting the Future Behavior of Customers of Aquatic Parks in Mashhad based on Social Identity of Brand". The method of this study was descriptive and correlative. The statistical population was consisted all customers in Mashhad aquatic parks in the summer of 2015, that based on the existing sources, 377 questionnaires were distributed with an expectancy of 90% returned. Also to collect information, 2 questionnaires including brand's social identity Hay et al. (2011) and the decisions of future behavior (BFIS) Berry (1996) were used. The results showed that all subscales of Brand's Social Identity are not effective on the future behavior of customers and the impact of these subscales that increase the future behavior of customers, according to a beta coefficient of components, that have the highest impact respectively: 1. Customers confiedence in brand (beta 0.35) 2. Consumer's satisfaction (beta 0.16) 3. Perceived value of the brand (beta 0.11). Results showed a good correlation between future behavior of the customer's and perceived value of the brand. If we define the perceived value of the product or service that is under the influence of brand identity as the measure of value by customers to brand's product and the cost that their spend to gain that product or service, then provided services by these aquatic parks have high value for the customers. Or we can say that the good identity of brand had a positive effect on percieved value of brand.
Mr Javad Shahvali Kohshouri, Dr Ahmadreza Askari, Dr Rasool Nazari, Dr Amirreza Naghsh,
Volume 11, Issue 21 (7-2021)
Abstract
Promoting physical activities at schools not only encourage students to do sport along their lifetime but also lead to a better physical and mental health among them. Therefore, the aim of this study is first to predict the future of sport among Iranian students, then, to develop its scenarios for the next 15 years and finally to make a strategy. In this study, the scenario-based approach, which is based on an intuitive logic one, was applied and the method of trends and uncertainty analysis as well as a six-step integrated scenario planning were used. The participants of this study were 38 internal and external stakeholders of Iranian student sport selected by purposeful sampling. The data were collected by interviews and open-ended questionnaires. According to the findings, the analysis of the 30 key factors resulted in two key uncertainties: "regional planning and resource abundance" and "adaptive legislation on the principle of cultural difference" which form the basis of the four main student sport scenarios. As a result, to develop Iranian student sport, it is recommended to make a comprehensive planning based on local ecological issues for each region.
Dr Javad Shahvali Kohshour, Dr Ahmadreza Askari, Dr Rasool Nazari, Dr Amirreza Naghsh,
Volume 12, Issue 24 (12-2022)
Abstract
This paper attempts to link social constructivism with future research by focusing on which, and to present a short-range theory in constructing the possible future of Iranian educational sport in this process, using the constructivist approach of the basic theory. The growth of educational sports is beginning of the development of sports. The data of this qualitative research had an exploratory-fundamental nature, and was collected through purposive sampling using snowball technique and based on in-depth semi-structured interviews with 22 experts in the field of educational sports. Accurate interpretive understanding and initial, focused, pivotal and theoretical coding showed that educational sport can achieve its desired future and set a vision for which, based on the requirements of future shaping, overcoming the past weight, present pressure and in line with future traction and choosing proactive behavior in the face of the future. Also, for participation in the student and university sports, two construction strategies were presented separately. As a result, a basic theory derived from the data, entitled "The planned future of Iranian educational sports" was explained.
Majid Bahrami, Mina Mostahfezian, Mahnaz Marvi Esfahani,
Volume 100, Issue 100 (10-2020)
Abstract
The growth of Kabaddi sports, its development and progress, requires the ability to anticipate uncertainties. As a developing sport in Iran, kabaddi has seen a lot of progress, but at the same time, challenges may still affect its future, especially since there is limited understanding about its possible future and the ways in which There is a corresponding future to be traversed. Therefore, in this study, a multi-stakeholder scenario planning was used to develop future scenarios of Iran's Kabaddi sports, using stakeholders' points of view on the trends and critical uncertainties that may shape the future of Kabaddi sports to create action-oriented strategies. The participants of the present analytical and exploratory study included 28 domestic and foreign beneficiaries of Iran's Kabaddi sports, who were selected based on targeted sampling. Data was collected through interviews and open questionnaires. Data analysis was done with the six-step model of combined scenario planning of Lipzig and Rollandberger. The findings and analysis of 29 main factors obtained led to the production of two key uncertainties and four scenarios with titles of champion, super league, active lifestyle and always loser. In order to develop Kabaddi sports in Iran, there should be a transformation in the structure of the process with the aim of institutionalizing Kabaddi sports in geographical dimensions with a professional and universal approach.
