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Showing 2 results for Knowledge Management

Dr Maryam Mokhtari Dinani, Dr Abbas Nazarian Madavani,
Volume 6, Issue 12 (11-2016)
Abstract

Today, Organizational culture has an important role in implementation of
Knowledge management. Therefore, the purpose of this research was to predict of
knowledge management through organizational culture in sports organizations.
The Statistical popularly was all managers of National Olympic committee, National
Paralympics committee, National Olympic Academy, and Sport Federations
(N=225). Base on Morgan table, 421 people were selected to this research with
random stratified sampling method.
Probst & et al. (2000) knowledge management questionnaire and Edwin (2006)
organizational culture questionnaire was used to collect data. Data analysis was
performed by the linear and multiple regression.The results of present study
showed there was significant relationship between knowledge management and
organizational culture (p<0.05). Organizational culture had predicted the
knowledge management. Also, organizational flexibility, organizational compatibility
and organizational participation had the most significant prediction with Knowledge
management. With regard to these results, notice to organizational culture in work
place by sport managers can as an effective factor for enhancement of knowledge
managment.


, , ,
Volume 100, Issue 100 (10-2020)
Abstract

The purpose of this study was to investigate the role of the customer relationship management dimensions in promoting public sports from the perspective of sports managers in Kerman. The research method is descriptive correlation and the statistical population consists of all the managers of clubs and sports organizations in Kerman city. For data gathering, the questionnaires of the customer relationship management and the public sports are used. In order to analyze the data obtained for the research variables, the structural equation modeling the Smart PLS software is used. Findings indicated that three dimensions of customer relationship management namely Customer focus, relationship management and knowledge management has a direct and significant impact on promotion of public sports. According to the research results, it can be concluded that all managers of clubs and sports organizations governmental and nongovernmental need to do their utmost In order to communicate with the customer to encourage community participation and promote in public sports.
 

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