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Showing 2 results for Sports Clubs

Dr Masoud Taherinia, Dr Ali Shariatnejad, Dr Akbar Khodabakhshi,
Volume 10, Issue 20 (11-2020)
Abstract

This paper was conducted with aim of analyze sport club manager’s compensation strategies based on their life cycle. This research is a mixed research with qualitative and quantitative approach. In the qualitative section data were gathered with semi-structured interview and in the quantitative section data were gathered with expert questionnaire. The statistical population is the sports clubs, and the sample members are selected from senior managers, public relations managers and media managers of these clubs. According to the purpose of the study, the sampling in this study is purposive and with regardeng to the principle of theoretical adequacy, the sample size was estimate. The research data were analyzed in qualitative section using Atlas.ti and in quantitative section data were analyzed by Delphi fuzzy method. The results indicate that Clubs that are in the start-up level, should use the combination of compensation for executives in the form of ownership rights, equity ownership plans and ownership shares. In addition, the results show that Clubs that are in the growth level, able to compensate their managers with using merit-based salaries, output-based remuneration, and success-based pay. 

Mohadese Naeimi, Merali Hematinejad, Noshin Benar, Fatemeh Saeedi,
Volume 14, Issue 27 (8-2024)
Abstract

This research aimed to investigate the impact of digital marketing on the competitiveness of sports businesses through competitive intelligence and entrepreneurship. The research was descriptive-correlational in terms of type, applied in terms of purpose, and field-based in terms of implementation method. The statistical population of the present study was all managers and coaches of sports clubs in Rasht. To determine the minimum sample size, the method proposed by Barclay et al. (1995) for determining the minimum sample size in structural equation modeling was used. To generalize the sample to the research community, 220 questionnaires were distributed among managers and coaches of sports clubs in Rasht, and 196 questionnaires were analyzed. The results showed that digital marketing directly and significantly positively affected competitiveness, competitive intelligence, and entrepreneurship. Competitive intelligence had a direct and significant positive effect on competitiveness and entrepreneurship, and entrepreneurship also had a direct and significant positive effect on competitiveness. Based on the findings of the research, club managers can use the positive effects of digital marketing along with the advantages of competitive intelligence and entrepreneurship to increase the competitiveness of their business increase customers, and increase profitability and productivity of the club.


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