Showing 5 results for Sports Industry
Mr Reza Heydari, Dr Ehsan Asadollahi,
Volume 11, Issue 22 (12-2021)
Abstract
The spread of coronavirus in the world has had various effects on industries, especially the sports industry. The purpose of this study was to explain and classify the effects of coronavirus outbreak on the dimensions of the sports industry. The present study was applied in nature, mixed in terms of data retrieval and descriptive-exploratory in terms of data analysis method that data collection was done in the field. The statistical population in the qualitative section included sports experts, 18 people were purposefully selected, and the statistical population in the quantitative section included all activists in the field of sports and sports industry, of which 600 samples were selected by simple random sampling. Data collection in the qualitative part was done by the systematic method of data theory and in the quantitative part, using a researcher-made questionnaire obtained from the qualitative part of the present study with 55 items in 5-point Likert scale. Research data were analyzed using descriptive and inferential statistical methods with the help of SPSS24 and Amos statistical software. The results showed that the outbreak of coronavirus had a role in the production and distribution sectors, private and public sectors, sports education and research, trade, events and competitions, technology, services and economics of the sports industry. This finding can help the country's sports managers and officials to improve the situation of the sports industry in the post-Corona era.
Mr Hossein Brakhas, Dr Jabar Seifpanahi Shabani, Mr Mohamadjavad Ziya,
Volume 13, Issue 25 (9-2023)
Abstract
The purpose of this study was to provide a model for promoting the brand position in the country's sports club industry. The research method was qualitative with a systematic exploratory approach (content analysis). Participants consisted of two sections of human resources (club managers and coaches, sports marketing experts) and information resources (relevant and credible scientific, library and media) Participants in sufficient numbers, purposefully and based on saturation Theoretical was done (27 people and 39 documents). The research tools included semi-structured exploratory interviews along with a systematic library study. The validity of the instrument was evaluated and confirmed based on the scientific competence of the sample, the content validity of the experts and the agreement between the coding correctors. To analyze the findings, a multi-stage conceptual coding method (open, selective and thematic) with a system analysis approach was used. The final conceptual framework consisted of 121 components, 26 dimensions, 9 perspectives and 3 levels identified. Levels and perspectives, respectively, affect-effectiveness between their sub-variables, including the underlying level (structural, managerial and capacity perspectives of the club), the strategic level (marketing perspectives, brand strength, branding and innovation) and the functional level (functional perspectives and Brand values). Based on the research findings, it can be said that brand promotion in club management is a systematic process in which the marketing system should achieve the targeted values based on knowing the contexts and adopting appropriate strategies. It is suggested to the clubs that in order to promote the brand, they should not be satisfied with only a few occasional measures with short-term effect, but also define their branding project based on a scientific framework such as the model presented in this research.
Mr Ali Khaledifard, Dr Seyedeh Nahid Shetab Boushehri, Dr Amin Khatibi, Dr Sedighe Heydarinejad,
Volume 100, Issue 100 (10-2020)
Abstract
This research has been conducted with the aim of identifying the effective factors and barriers to sustainable employment of sports science graduates in Iran and within the framework of a qualitative approach.The statistical population were experts who were aware of the research topic. Data collection was through in-depth and semi-structured interviews, which reached theoretical saturation after 16 interviews. To measure validity, transferability and verifiability, research findings were presented to the participants and their points of view were applied. The intra-subject agreement method was used for reliability, which was reported as 0.82. The findings related to effective factors indicated 68 main concepts and 5 subcategories(Employment skills, curriculum, needs assessment, sports industry development, motivation and support) and the findings related to effective barriers indicated 27 main concepts and 5 subcategories(policy and planning, economic and financial, legal, technological, cultural and social).Therefore, Paying attention to the quality of the employability skills of sports science students, including personal, technical and professional, general skills and coordination between higher education policies, employment, science, technology and economy are of great importance. What is necessary for this goal is to reform employment policies, develop the sports industry, target financial policies, and encourage employers to use sports science graduates more.
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Volume 100, Issue 100 (10-2020)
Abstract
The main purpose of this research is to investigate the relationship between the atmosphere of sports science faculties in Tehran province and the entrepreneurial intention of students with the mediating role of entrepreneurial skills. The research method of the present study was descriptive of correlation type and based on structural equation modeling. The statistical population of the research included undergraduate students of universities in Tehran province including (Tehran, Shahid Beheshti, Khawarzmi, Al-Zahra, Allameh Tabatiai) in the academic year 1401-1402, of which 400 people were selected using stratified random sampling. The tools of this research included university climate questionnaires (Lasage and Frank, 2004), entrepreneurial skills (Linan, 2008) and entrepreneurial intention (Linan and Chen, 2009). The data were analyzed using the structural equation modeling method. The findings showed that the variable of faculty atmosphere had a positive and significant effect on the variables of entrepreneurial intention and skill, and the variable of entrepreneurial skill had a positive and significant effect on the variable of entrepreneurial intention. The atmosphere of universities can be a platform for the development of entrepreneurial skills and capabilities of people, and this factor increases their entrepreneurial intention with the effect it has on people's skills in the field of entrepreneurial capabilities.
Dr Negar Gholipur, Dr Ebrahim Alidoust,
Volume 100, Issue 100 (10-2020)
Abstract
Purpose: This study identified and explained the factors affecting the dynamics of sports businesses in the post-corona era based on the structural interpretation model.
Method: The method of data analysis was divided into three stages. First, in the fuzzy Delphi method, with the opinion of twenty-six relevant experts, the most important factors affecting the dynamics of businesses were confirmed. Then Interpretive Structural Modeling (ISM) was used to classify components and create a hierarchical model. Mick Mac analysis was also used to determine how the factors were interrelated.
Findings: This study identified 14 strategies related to the dynamics of sports businesses in Iran. The model that was developed has five levels. Also, Mick Mac analysis showed that there were five independent variables, two dependent variables and seven link variables.
Conclusion: This study shows that the development of dynamic capabilities in sports organizations requires legal revision and improvement of governance performance. In addition, sports organizations must use digital technology, employee empowerment and comprehensive collaboration between different bodies to advance their capabilities.
